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Text overlay "Improving Employee Accountability."</image:caption><image:title>BLOG-Improving Employee Accountability</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/patents-to-enter-markets</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-A%20Low%20Cost%20Method%20to%20Enter%20New%20Markets.png</image:loc><image:caption>Electronic patent application displayed on tablet with text overlay "A Low Cost Method to Enter New Markets?"</image:caption><image:title>BLOG-A Low Cost Method to Enter New Markets</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/ip-education-services</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Asset%20Images/SIPSA%20logo%20with%20background%20image%20(pop-up%20size)-1.png</image:loc><image:caption>SIPSA logo with background image (pop-up size)-1</image:caption><image:title>SIPSA logo with background image (pop-up size)-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Jean-Francois%20Joly%20Headshot%202024-Circle.png</image:loc><image:caption>Jean-Francois Joly</image:caption><image:title>IP-Jean-Francois Joly Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Stephanie%20Ramonet%20Headshot%202025-Circle.png</image:loc><image:caption>Stephanie Ramonet</image:caption><image:title>IP-Stephanie Ramonet Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC04955-1.jpg</image:loc><image:caption>DSC04955-1</image:caption><image:title>DSC04955-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Education.png</image:loc><image:caption>Education</image:caption><image:title>Education</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%202.png</image:loc><image:caption>Step 2</image:caption><image:title>Step 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Melissa%20McKeon%20Headshot-Placeholder.png</image:loc><image:caption>Melissa McKeon</image:caption><image:title>IP-Melissa McKeon Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/IAC%20logo.png</image:loc><image:caption>Innovative Asset Collective colour logo</image:caption><image:title>IAC logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/Invest%20Ottawa%20logo.png</image:loc><image:caption>Invest Ottawa colour logo</image:caption><image:title>Invest Ottawa logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/7IV07488%20(2).jpg</image:loc><image:caption>7IV07488 (2)</image:caption><image:title>7IV07488 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/Alberta%20Innovates%20Logo.png</image:loc><image:caption>Alberta Innovates colour logo</image:caption><image:title>Alberta Innovates Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Test%20images/Test%20Collage%20with%20Text.png</image:loc><image:caption>Test Collage with Text</image:caption><image:title>Test Collage with Text</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/BDC%20logo.png</image:loc><image:caption>BDC colour logo</image:caption><image:title>BDC logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Communitech%20Logo.png</image:loc><image:caption>Communitech Logo</image:caption><image:title>Communitech Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Angelica%20Venes%20Headshot%202024-Circle.png</image:loc><image:caption>IP-Angelica Venes Headshot 2024-Circle</image:caption><image:title>IP-Angelica Venes Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Deepshi%20Madaan%20Headshot%202024-Circle.png</image:loc><image:caption>Deepshi Madaan</image:caption><image:title>IP-Deepshi Madaan Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Culture%20of%20Innovation.png</image:loc><image:caption>Culture of Innovation</image:caption><image:title>Culture of Innovation</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/ElevateIP.png</image:loc><image:caption>ElevateIP</image:caption><image:title>ElevateIP</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-John%20Browne%20Headshot-Placeholder.png</image:loc><image:caption>John Browne</image:caption><image:title>IP-John Browne Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/VIPM-wheel_web-1.png</image:loc><image:caption>VIPM-wheel_web-1</image:caption><image:title>VIPM-wheel_web-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Carleton%20University%20logo.png</image:loc><image:caption>Carleton University logo</image:caption><image:title>Carleton University logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%204.png</image:loc><image:caption>Step 4</image:caption><image:title>Step 4</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Asset%20Images/IP%20Investor%20Webinar%20Download%20Image.png</image:loc><image:caption>IP Investor Webinar Download Image</image:caption><image:title>IP Investor Webinar Download Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Myriam%20Davidson%202025%20Headshot.jpg</image:loc><image:caption>Myriam Davidson</image:caption><image:title>IP-Myriam Davidson 2025 Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Paul%20Fortin%20Headshot-Placeholder.png</image:loc><image:caption>Paul Fortin</image:caption><image:title>IP-Paul Fortin Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Myriam%20presenting%20at%20Global%20Healthcare%20Innovation%20Summit%20(enhanced).png</image:loc><image:caption>Myriam presenting at Global Healthcare Innovation Summit (enhanced)</image:caption><image:title>Myriam presenting at Global Healthcare Innovation Summit (enhanced)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Myriam%20Davidson%20Headshot%202025-Circle.png</image:loc><image:caption>Myriam Davidson</image:caption><image:title>IP-Myriam Davidson Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Improve%20Performance-1.png</image:loc><image:caption>Improve Performance-1</image:caption><image:title>Improve Performance-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Colin%20Gallant%20Headshot%202024-Circle.png</image:loc><image:caption>IP-Colin Gallant Headshot 2024-Circle</image:caption><image:title>IP-Colin Gallant Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Stratford%20Community%20Hero.png</image:loc><image:caption>Stratford Community Hero</image:caption><image:title>Stratford Community Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Profile.jpg</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Profile</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/CSE%20logo.png</image:loc><image:caption>Canadian Securities Exchange colour logo</image:caption><image:title>CSE logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Andrea%20Avila%20Headshot%20Circle.png</image:loc><image:caption>IP-Andrea Avila Headshot Circle</image:caption><image:title>IP-Andrea Avila Headshot Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Jordan%20Presenting%20at%20Techtoberfest%20(enhanced).png</image:loc><image:caption>Jordan Presenting at Techtoberfest (enhanced)</image:caption><image:title>Jordan Presenting at Techtoberfest (enhanced)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/ICD.png</image:loc><image:caption>ICD</image:caption><image:title>ICD</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Trade%20Accelerator%20Program%20(TAP).png</image:loc><image:caption>Trade Accelerator Program (TAP)</image:caption><image:title>Trade Accelerator Program (TAP)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Neurovine%20Logo.png</image:loc><image:caption>Neurovine Logo</image:caption><image:title>Neurovine Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Jordan%20Pynn_Website%20Headshot.png</image:loc><image:caption>Jordan Pynn_Website Headshot</image:caption><image:title>Jordan Pynn_Website Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/IIG%20logo.png</image:loc><image:caption>Institut Innovation Gatineau colour logo</image:caption><image:title>IIG logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-John%20Hartley%20Headshot-Placeholder.png</image:loc><image:caption>John Hartley</image:caption><image:title>IP-John Hartley Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Funding.png</image:loc><image:caption>Funding</image:caption><image:title>Funding</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08888.jpg</image:loc><image:caption>DSC08888</image:caption><image:title>DSC08888</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%201%20Transparent%20BG.png</image:loc><image:caption>Step 1 Transparent BG</image:caption><image:title>Step 1 Transparent BG</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Annette%20Abdali%20Headshot%202024-Circle.png</image:loc><image:caption>IP-Annette Abdali Headshot 2024-Circle</image:caption><image:title>IP-Annette Abdali Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/SIPSA%20Resource%20Image.png</image:loc><image:caption>SIPSA Resource Image</image:caption><image:title>SIPSA Resource Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Pleora%20Technologies.png</image:loc><image:caption>Pleora logo</image:caption><image:title>LOGO-Pleora Technologies</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/IPON_small.png</image:loc><image:caption>IPON_small</image:caption><image:title>IPON_small</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/SG-LogoMark-RGB-Small.png</image:loc><image:caption>Stratford Orb - colour</image:caption><image:title>SG-LogoMark-RGB-Small</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%203.png</image:loc><image:caption>Step 3</image:caption><image:title>Step 3</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://www.stratford.group/blog/strategy-hr</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Who%2c%20What%2c%20When%20-%20Linking%20Strategy%20&amp;%20HR.png</image:loc><image:caption>Human figurine with each arm linked through a chain. Text overlay "Who, What, When - Linking Strategy &amp; HR" </image:caption><image:title>BLOG-Who, What, When - Linking Strategy &amp; HR</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Infographic-Signs%20youre%20drifting%20from%20the%20plan.png</image:loc><image:caption>Infographic-Signs youre drifting from the plan</image:caption><image:title>Infographic-Signs youre drifting from the plan</image:title></image:image><lastmod>2025-08-26</lastmod></url><url><loc>https://www.stratford.group/blog/time-for-spring-cleaning</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Time%20for%20Spring%20Cleaning.png</image:loc><image:caption>Soapy window being wiped clean with a sponge. Text overlay "Time for Spring Cleaning."</image:caption><image:title>BLOG-Time for Spring Cleaning</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/stratford-intellectual-property-and-swidget-obj-feature</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20IP%20Swidget%20Client%20FEATURE.png</image:loc><image:caption>NEWS-OBJ IP Swidget Client FEATURE</image:caption><image:title>NEWS-OBJ IP Swidget Client FEATURE</image:title></image:image><lastmod>2024-05-01</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/colleen-kelley-talks-scaleup-with-aydin-marzaee</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Colleen%20Kelley%20Talks%20Scale%20on%20Techopia.png</image:loc><image:caption>NEWS-Colleen Kelley Talks Scale on Techopia</image:caption><image:title>NEWS-Colleen Kelley Talks Scale on Techopia</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/cloud-watching-optimizing-your-it-ecosystem-for-remote-work</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-AJ%20Harris%20Headshot%20Circle.png</image:loc><image:caption>MC-AJ Harris Headshot Circle</image:caption><image:title>MC-AJ Harris Headshot Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Optimizing%20your%20IT%20ecosystem.png</image:loc><image:caption>Female hiker surveying a mountain landscape from atop a summit with text overlay "Optimizing Your IT Ecosystem."</image:caption><image:title>BLOG-Optimizing your IT ecosystem</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.stratford.group/news/stratford-listed-among-top-10-in-2025-ottawa-book-of-lists</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-2025%20Book%20of%20Lists.png</image:loc><image:caption>NEWS-2025 Book of Lists</image:caption><image:title>NEWS-2025 Book of Lists</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-2025%20Book%20of%20Lists-1.png</image:loc><image:caption>NEWS-2025 Book of Lists-1</image:caption><image:title>NEWS-2025 Book of Lists-1</image:title></image:image><lastmod>2025-03-03</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/client-snapclarity-announced-as-the-next-big-thing-at-ottawa-business-awards</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Snapclarity%20is%20Next%20Big%20Thing.png</image:loc><image:caption>NEWS-Snapclarity is Next Big Thing</image:caption><image:title>NEWS-Snapclarity is Next Big Thing</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/privacy-policy</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford%20Group%20Logo%20Colour%20400x200.svg</image:loc><image:caption>Stratford corporate logo - 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-05-06</lastmod></url><url><loc>https://www.stratford.group/blog</loc><image:image><image:loc>https://www.stratford.group/hubfs/MC%20Strategy%20Pillar%20Page%20(1).webp</image:loc><image:caption>MC Strategy Pillar Page (1)</image:caption><image:title>MC Strategy Pillar Page (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-From%20Voice%20to%20Valuable%20Asset%20Sound%20Trademarks%20and%20Taylor%20Swift.png</image:loc><image:caption>BLOG-From Voice to Valuable Asset Sound Trademarks and Taylor Swift</image:caption><image:title>BLOG-From Voice to Valuable Asset Sound Trademarks and Taylor Swift</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-AI%20Isn%E2%80%99t%20Failing%3B%20Your%20Use%20Case%20Is.png</image:loc><image:caption>BLOG-AI Isn’t Failing; Your Use Case Is</image:caption><image:title>BLOG-AI Isn’t Failing; Your Use Case Is</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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Now What</image:caption><image:title>BLOG-So...Your Board Asked About AI. 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Nanotech</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Asset%20Images/Know%20the%20Money%20Download%20Image%20(updated).png</image:loc><image:caption>Know the Money Download Image (updated)</image:caption><image:title>Know the Money Download Image (updated)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Jean-Francois%20Joly%20Headshot%202024-Square.png</image:loc><image:caption>Jean-Francois Joly</image:caption><image:title>IP-Jean-Francois Joly Headshot 2024-Square</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Melissa%20McKeon%20Headshot-Placeholder.png</image:loc><image:caption>Melissa McKeon</image:caption><image:title>IP-Melissa McKeon Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC09048%20(1).jpg</image:loc><image:caption>DSC09048 (1)</image:caption><image:title>DSC09048 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Trellis.png</image:loc><image:caption>Trellis</image:caption><image:title>Trellis</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Stephanie%20Ramonet%20Headshot%202025-Circle.png</image:loc><image:caption>Stephanie Ramonet</image:caption><image:title>IP-Stephanie Ramonet Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Jordan%20Pynn_Website%20Headshot.png</image:loc><image:caption>Jordan Pynn_Website Headshot</image:caption><image:title>Jordan Pynn_Website Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Prioritize%20and%20Focus.png</image:loc><image:caption>Prioritize and Focus</image:caption><image:title>Prioritize and Focus</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/VIPM-wheel_web-1.png</image:loc><image:caption>VIPM-wheel_web-1</image:caption><image:title>VIPM-wheel_web-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%201%20Transparent%20BG.png</image:loc><image:caption>Step 1 Transparent BG</image:caption><image:title>Step 1 Transparent BG</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC05168%20(1).jpg</image:loc><image:caption>DSC05168 (1)</image:caption><image:title>DSC05168 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/7IV07508%20(2).jpg</image:loc><image:caption>7IV07508 (2)</image:caption><image:title>7IV07508 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Achieve%20Results.png</image:loc><image:caption>Achieve Results</image:caption><image:title>Achieve Results</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Identify%20Assets.png</image:loc><image:caption>Identify Assets</image:caption><image:title>Identify Assets</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%202.png</image:loc><image:caption>Step 2</image:caption><image:title>Step 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-SuiteSpot.png</image:loc><image:caption>SuiteSpot 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Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-John%20Hartley%20Headshot-Placeholder.png</image:loc><image:caption>John Hartley</image:caption><image:title>IP-John Hartley Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/TxtSquad.png</image:loc><image:caption>TxtSquad</image:caption><image:title>TxtSquad</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Teldio.png</image:loc><image:caption>Teldio</image:caption><image:title>Teldio</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Annette%20Abdali%20Headshot%202024-Circle.png</image:loc><image:caption>IP-Annette Abdali Headshot 2024-Circle</image:caption><image:title>IP-Annette Abdali Headshot 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Control%20spiralling%20patent%20costs.png</image:loc><image:caption>Person putting a rolled up bill into a pig shaped piggybank with text overlay "How to Control Spiralling Patent Costs."</image:caption><image:title>BLOG-Control spiralling patent costs</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/blog/join-club</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Own%20Up%20to%20Be%20a%20Better%20Leader.png</image:loc><image:caption>Close up of a hand being held behind a woman's back with fingers crossed with text overlay "Own Up to Be a Better Leader."</image:caption><image:title>BLOG-Own Up to Be a Better Leader</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/profile/meet-dean-fulford</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/PC%20Leadership%20Team.png</image:loc><image:caption>PC Leadership Team</image:caption><image:title>PC Leadership Team</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Are%20You%20%20Building%20%20Trust%20-%20Or%20%20Gently%20Eroding%20It.png</image:loc><image:caption>BLOG-Are You  Building  Trust - Or  Gently Eroding It</image:caption><image:title>BLOG-Are You  Building  Trust - Or  Gently Eroding It</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Conflict%20Debt%20is%20real.png</image:loc><image:caption>Two people cross-legged on floor surrounded by papers &amp; a laptop with one holding a calculator. 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Title of blog superimposed over image.</image:caption><image:title>BLOG-Building Leaders for Tomorrow, Today</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20team%20better%20together.png</image:loc><image:caption>Row of smiling colleagues standing shoulder to shoulder with text overlay "How to Team Better Together."</image:caption><image:title>BLOG-How to team better together</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Building%20a%20Strong%20Employee%20Value%20Proposition..png</image:loc><image:caption>BLOG-Building a Strong Employee Value Proposition.</image:caption><image:title>BLOG-Building a Strong Employee Value Proposition.</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Is%20Leadership%20Effectiveness%20Impacted%20by%20AI.png</image:loc><image:caption>Outstretched hand with digital icon of business person hovering over hand. Title of blog superimposed over image</image:caption><image:title>BLOG-Is Leadership Effectiveness Impacted by AI</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Scaling%20%20Leadership%20Alongside%20Organizational%20Growth.png</image:loc><image:caption>BLOG-Scaling  Leadership Alongside Organizational Growth</image:caption><image:title>BLOG-Scaling  Leadership Alongside Organizational Growth</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://www.stratford.group/blog/tough-decisions</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Dealing%20with%20the%20Toughest%20Decisions.png</image:loc><image:caption>Team meeting around table with female executive at head discussing metrics. Text overlay "Dealing with the Toughest Decisions."</image:caption><image:title>BLOG-Dealing with the Toughest Decisions</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/jim-roche-appointed-chairman-on-board-of-directors-for-aonix-advanced-materials</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20Roche%20named%20Aonix%20Chairman.png</image:loc><image:caption>NEWS-Jim Roche named Aonix Chairman</image:caption><image:title>NEWS-Jim Roche named Aonix Chairman</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/pay-satisfaction</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Mike%20DAmico%20Headshot%202024-Circle.png</image:loc><image:caption>Mike D'Amico</image:caption><image:title>PC-Mike DAmico Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Increase%20pay%20satisfaction.png</image:loc><image:caption>Two female colleagues sitting at a desk smiling at something off camera. Text overlay "Increase Pay Satisfaction Without More Spending."</image:caption><image:title>BLOG-Increase pay satisfaction</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/blog/start-with-the-end-in-mind</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Myriam%20Davidson%20Headshot%202025-Circle.png</image:loc><image:caption>Myriam Davidson</image:caption><image:title>IP-Myriam Davidson Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Start%20with%20the%20End%20in%20Mind.png</image:loc><image:caption>Three people in business suits running a race on an outdoor track with text overlay "Start with the End in Mind."</image:caption><image:title>BLOG-Start with the End in Mind</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/bayh-dole-act-is-your-ip-at-risk-in-a-new-era-of-march-in-rights</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Bayh-Dole%20Act.png</image:loc><image:caption>BLOG-Bayh-Dole Act</image:caption><image:title>BLOG-Bayh-Dole Act</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Jordan%20Pynn_Website%20Headshot.png</image:loc><image:caption>Jordan Pynn_Website Headshot</image:caption><image:title>Jordan Pynn_Website Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://www.stratford.group/blog/customer-experience-strategy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-CX%20Centric%20Approach.png</image:loc><image:caption>Vertical infographic of images and summary points of the benefits of a customer centric business as outlined in the blog post</image:caption><image:title>INFOGRAPHIC-CX Centric Approach</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Creating%20a%20Robust%20Customer%20Experience%20Strategy.png</image:loc><image:caption>Woman sitting at table typing at laptop wearing a mobile headset. Text overlay "Creating a Robust Customer Experience Strategy."</image:caption><image:title>BLOG-Creating a Robust Customer Experience Strategy</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/news/dean-fulford-talks-leadership-on-episode-of-shine-your-light</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/EVENTS-Shine%20Your%20Light%20Featured%20Guest.png</image:loc><image:caption>EVENTS-Shine Your Light Featured Guest</image:caption><image:title>EVENTS-Shine Your Light Featured Guest</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><lastmod>2024-10-21</lastmod></url><url><loc>https://www.stratford.group/blog/considerations-for-a-successful-ai-strategy-in-healthcare</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Building%20a%20Smarter%20Future.png</image:loc><image:caption>BLOG-Building a Smarter Future</image:caption><image:title>BLOG-Building a Smarter Future</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/key-to-performance-management-success</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Key%20to%20performance%20management%20success.png</image:loc><image:caption>Close up of two tiny business men model figurines shaking hands atop a puzzle piece. 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Text overlay "Improve Team Creativity with These 2 Words"</image:caption><image:title>BLOG-Improve Team Creativity with These 2 Words</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/reignite-performance-with-effective-mid-year-check-ins</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Reignite%20Performance%20with%20Effective%20Mid-Year%20Check-ins%20(Updated).png</image:loc><image:caption>BLOG-Reignite Performance with Effective Mid-Year Check-ins (Updated)</image:caption><image:title>BLOG-Reignite Performance with Effective Mid-Year Check-ins (Updated)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Christyn%20Balagus%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Christyn Balagus Headshot 2024-Circle</image:caption><image:title>PC-Christyn Balagus Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Reignite%20Performance%20%20with%20Effective%20%20Mid-Year%20Check-ins.png</image:loc><image:caption>BLOG-Reignite Performance  with Effective  Mid-Year Check-ins</image:caption><image:title>BLOG-Reignite Performance  with Effective  Mid-Year Check-ins</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/myriam-davidson-shares-her-insights-in-october-issue-of-think-do</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Think.Do%20Magazine%20Feature.png</image:loc><image:caption>Myriam Davidson with Think.Do logo and announcement of her feature.</image:caption><image:title>NEWS-Think.Do Magazine Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-10-13</lastmod></url><url><loc>https://www.stratford.group/blog/strategic-improvement</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20Implement%20a%20Strategic%20Planning%20Model%20that%20Works.png</image:loc><image:caption>BLOG-How to Implement a Strategic Planning Model that Works</image:caption><image:title>BLOG-How to Implement a Strategic Planning Model that Works</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.stratford.group/blog/5-valuable-lessons-for-new-ceos</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-5%20Valuable%20lessons%20for%20new%20CEOs.png</image:loc><image:caption>Smiling middle-aged male CEO in suit with colleagues blurred in the background. 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-kinaxis-named-one-of-canadas-top-employers-for-young-people</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Kinaxis%20Top%20Employer%20for%20Young%20People.png</image:loc><image:caption>NEWS-Kinaxis Top Employer for Young People</image:caption><image:title>NEWS-Kinaxis Top Employer for Young People</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/thinkwrap-commerce-merger</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Thinkwrap%20Merges.png</image:loc><image:caption>NEWS-Thinkwrap Merges</image:caption><image:title>NEWS-Thinkwrap Merges</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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Text overlay "Processes - The Foundation to Scaling Up."</image:caption><image:title>BLOG-Processes the foundation to scaling up</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/blog/communicating-strategy-to-employees</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Employees%20Must%20Understand%20%20Your%20Strategy%20%20to%20Implement%20It..png</image:loc><image:caption>Young coworkers sitting around a table analyzing next move in Jenga. 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Text overlay "Scale Up Your Own Value."</image:caption><image:title>BLOG-Scale up your own value</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/the-sponsorship-effect</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20sponsorship%20effect.png</image:loc><image:caption>Woman standing amongst seated peers, smiling and showing gratitude. Text overlay "The Sponsorship Effect."</image:caption><image:title>BLOG-The sponsorship effect</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/blog/who-starts-the-conversation-about-leadership-development</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Who%20starts%20the%20conversation%20on%20leadership%20development.png</image:loc><image:caption>Three individuals seated in a restaurant booth during a business lunch. 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://www.stratford.group/news/post_typewhatsnewp16476</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-SIPSA%20New%20Features.png</image:loc><image:caption>NEWS-SIPSA New Features</image:caption><image:title>NEWS-SIPSA New Features</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/garage-management</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20Zap%20Procrastination%20as%20a%20Manager.png</image:loc><image:caption>Analog alarm clock with post-its affixed to it saying 'tomorrow, after, later, next day' with text overlay "How to Zap Procrastination as a Manager."</image:caption><image:title>BLOG-How to Zap Procrastination as a Manager</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/building-climate</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Build%20It%20and%20They%20Will%20Come%E2%80%94But%20Will%20They%20Stay.png</image:loc><image:caption>BLOG-Build It and They Will Come—But Will They Stay</image:caption><image:title>BLOG-Build It and They Will Come—But Will They Stay</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Culture%20Vs%20Climate.png</image:loc><image:caption>Culture Vs Climate</image:caption><image:title>Culture Vs Climate</image:title></image:image><lastmod>2025-08-13</lastmod></url><url><loc>https://www.stratford.group/blog/how-effective-ceos-evolve-culture-transparency-long-term-impact</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Interview%20with%20Jim%20PART%202.png</image:loc><image:caption>BLOG-Interview with Jim PART 2</image:caption><image:title>BLOG-Interview with Jim PART 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Roche%20Headshot%202024-Circle.png</image:loc><image:caption>Jim Roche</image:caption><image:title>SG-Jim Roche Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Its%20the%20Thought%20That%20Counts.png</image:loc><image:caption>Woman sitting cross-legged on the floor with laptop and a pondering expression. 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-BIO%202026%20Annual%20Convention.png</image:loc><image:caption>NEWS-BIO 2026 Annual Convention</image:caption><image:title>NEWS-BIO 2026 Annual Convention</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-04-21</lastmod></url><url><loc>https://www.stratford.group/blog/turning-university-research-into-riches</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Two%20Pillars%20of%20Successful%20Change%20Leadership.png</image:loc><image:caption>BLOG-The Two Pillars of Successful Change Leadership</image:caption><image:title>BLOG-The Two Pillars of Successful Change Leadership</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Kathryn%20Yeung%20Headshot%202024-Circle.png</image:loc><image:caption>Kathryn Yeung</image:caption><image:title>PC-Kathryn Yeung Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-baylin-technologies-announces-strategic-acquisition-of-alga-microwave-inc</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Baylin%20Alga%20Acquisition.png</image:loc><image:caption>NEWS-Baylin Alga Acquisition</image:caption><image:title>NEWS-Baylin Alga Acquisition</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-participates-in-trade-accelerator-program-tap-as-scale-up-advisors/_ajax_linking_nonce1047a28c28wp-link-submitadd-link</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Colleen%20to%20participate%20in%20TAP.png</image:loc><image:caption>NEWS-Colleen to participate in TAP</image:caption><image:title>NEWS-Colleen to participate in TAP</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/natalie-giroux-joins-panel-for-this-months-iac-innovator-series-webinar-looking-for-investors</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Webinar%20Looking%20for%20Investors.png</image:loc><image:caption>NEWS-Webinar Looking for Investors</image:caption><image:title>NEWS-Webinar Looking for Investors</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/1615307304721.jpeg</image:loc><image:caption>1615307304721</image:caption><image:title>1615307304721</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/are-you-an-architect-or-a-firefighter</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Firefighter%20or%20architect.png</image:loc><image:caption>Woman standing over building blueprints spliced with firefighter in full gear and text overlay "Are You a Firefighter or an Architect?"</image:caption><image:title>BLOG-Firefighter or architect</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.stratford.group/blog/performance-rating</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Ditch%20the%20%205%20Point%20System.png</image:loc><image:caption>5 yellow stars with business man pointing to fifth star, implying 5 star rating with text overlay "Ditch the 5 Point System for Performance Ratings."</image:caption><image:title>BLOG-Ditch the  5 Point System</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/hr-policy-and-compliance-review</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Pierre%20Smiling.jpg</image:loc><image:caption>Pierre Smiling</image:caption><image:title>Pierre Smiling</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20BG%20Images/HR%20Policy%20&amp;%20Compliance%20Review.png</image:loc><image:caption>HR Policy &amp; Compliance Review</image:caption><image:title>HR Policy &amp; Compliance Review</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Mitten%20Building%20Products.png</image:loc><image:caption>Mitten Building Products</image:caption><image:title>Mitten Building Products</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Risk%20and%20Liability.png</image:loc><image:caption>Risk and Liability</image:caption><image:title>Risk and Liability</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20BG%20Images/Header%20BG%20White%20Large%20Blue%20Bottom.png</image:loc><image:caption>Header BG White Large Blue Bottom</image:caption><image:title>Header BG White Large Blue Bottom</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Pulse%20Checks.png</image:loc><image:caption>Pulse Checks</image:caption><image:title>Pulse Checks</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Work%20On%20Business.png</image:loc><image:caption>Work On Business</image:caption><image:title>Work On Business</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20BG%20Images/Folder%20Documents.png</image:loc><image:caption>Folder Documents</image:caption><image:title>Folder Documents</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Culture%20Survey.png</image:loc><image:caption>Culture Survey</image:caption><image:title>Culture Survey</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20BG%20Images/Header%20BG%20Blue%20Large%20White%20Bottom.png</image:loc><image:caption>Header BG Blue Large White Bottom</image:caption><image:title>Header BG Blue Large White Bottom</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC09105%20(2).jpg</image:loc><image:caption>DSC09105 (2)</image:caption><image:title>DSC09105 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/HR%20Policy%20&amp;%20Compliance%20Review%20(1).png</image:loc><image:caption>HR Policy &amp; Compliance Review (1)</image:caption><image:title>HR Policy &amp; Compliance Review (1)</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-world-leading-ip-strategists</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Natalie%20&amp;%20Myriam%20IAM%20300.png</image:loc><image:caption>NEWS-Natalie &amp; Myriam IAM 300</image:caption><image:title>NEWS-Natalie &amp; Myriam IAM 300</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/turning-start-up-dreams-into-reality</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Turning%20Dreams%20into%20Reality.png</image:loc><image:caption>Small child standing on a ladder drawing a rocket ship in chalk on a concrete wall. Text overlay "Turning Dreams into Reality."</image:caption><image:title>BLOG-Turning Dreams into Reality</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Roche%20Headshot%202024-Circle.png</image:loc><image:caption>Jim Roche</image:caption><image:title>SG-Jim Roche Headshot 2024-Circle</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/blog/learning-from-experience</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Learning%20from%20Experience.png</image:loc><image:caption>Two wooden dolls standing over wooden blocks trying to piece them together. Text overlay "Learning from Experience."</image:caption><image:title>BLOG-Learning from Experience</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/panel-on-creating-a-ma-playbook-draws-crowd-at-saw-gallery</loc><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2004.jpeg</image:loc><image:caption>M&amp;A Panel Event 04</image:caption><image:title>M&amp;A Panel Event 04</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%2008.jpeg</image:loc><image:caption>M&amp;A Panel 08</image:caption><image:title>M&amp;A Panel 08</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2001.jpeg</image:loc><image:caption>M&amp;A Panel Event 01</image:caption><image:title>M&amp;A Panel Event 01</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2013.jpeg</image:loc><image:caption>M&amp;A Panel Event 13</image:caption><image:title>M&amp;A Panel Event 13</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2010.jpeg</image:loc><image:caption>M&amp;A Panel Event 10</image:caption><image:title>M&amp;A Panel Event 10</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2002.jpeg</image:loc><image:caption>M&amp;A Panel Event 02</image:caption><image:title>M&amp;A Panel Event 02</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2018.jpeg</image:loc><image:caption>M&amp;A Panel Event 18</image:caption><image:title>M&amp;A Panel Event 18</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2009.jpeg</image:loc><image:caption>M&amp;A Panel Event 09</image:caption><image:title>M&amp;A Panel Event 09</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2014.jpeg</image:loc><image:caption>M&amp;A Panel Event 14</image:caption><image:title>M&amp;A Panel Event 14</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2003.jpeg</image:loc><image:caption>M&amp;A Panel Event 03</image:caption><image:title>M&amp;A Panel Event 03</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2005.jpeg</image:loc><image:caption>M&amp;A Panel Event 05</image:caption><image:title>M&amp;A Panel Event 05</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2019.jpeg</image:loc><image:caption>M&amp;A Panel Event 19</image:caption><image:title>M&amp;A Panel Event 19</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2011.jpeg</image:loc><image:caption>M&amp;A Panel Event 11</image:caption><image:title>M&amp;A Panel Event 11</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2006.jpeg</image:loc><image:caption>M&amp;A Panel Event 06</image:caption><image:title>M&amp;A Panel Event 06</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2020.jpeg</image:loc><image:caption>M&amp;A Panel Event 20</image:caption><image:title>M&amp;A Panel Event 20</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2012.jpeg</image:loc><image:caption>M&amp;A Panel Event 12</image:caption><image:title>M&amp;A Panel Event 12</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Executive%20Panel%20Creating%20an%20M&amp;A%20Playbook.png</image:loc><image:caption>NEWS-Executive Panel Creating an M&amp;A Playbook</image:caption><image:title>NEWS-Executive Panel Creating an M&amp;A Playbook</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2016.jpeg</image:loc><image:caption>M&amp;A Panel Event 16</image:caption><image:title>M&amp;A Panel Event 16</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/M&amp;A%20Panel%20Event%2007.jpeg</image:loc><image:caption>M&amp;A Panel Event 07</image:caption><image:title>M&amp;A Panel Event 07</image:title></image:image><lastmod>2024-08-30</lastmod></url><url><loc>https://www.stratford.group/blog/exceptional-leaders</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Secret%20Sauce%20to%20Becoming%20an%20Inspiring%20Leader.png</image:loc><image:caption>Smiling male leader standing at the forefront of a group of business colleagues with text overlay "The Secret Sauce to Becoming an Inspiring Leader"</image:caption><image:title>BLOG-The Secret Sauce to Becoming an Inspiring Leader</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/news/stratford-intellectual-property-iam-1000</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20in%20IAM1000%202023.png</image:loc><image:caption>NEWS-Stratford in IAM1000 2023</image:caption><image:title>NEWS-Stratford in IAM1000 2023</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-06-06</lastmod></url><url><loc>https://www.stratford.group/blog/trademark-strategy-matters-more-in-the-age-of-artificial-intelligence</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/BLOG-Registration%20Is%20Only%20the%20Beginning%20of%20a%20Strong%20Trademark%20Strategy.png</image:loc><image:caption>BLOG-Registration Is Only the Beginning of a Strong Trademark Strategy</image:caption><image:title>BLOG-Registration Is Only the Beginning of a Strong Trademark Strategy</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://www.stratford.group/blog/how-is-corona-protecting-its-brand-during-corona-times</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Corona%20protecting%20their%20brand.png</image:loc><image:caption>Hand holding a 6 pack of bottled Corona beer with text overlay "How Corona is Protecting Their Brand During Corona Times."</image:caption><image:title>BLOG-Corona protecting their brand</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/LOGO-original-corona.png</image:loc><image:caption>LOGO-original-corona</image:caption><image:title>LOGO-original-corona</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/dont-just-grow-scale</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Dont%20Just%20Grow%2c%20Scale.png</image:loc><image:caption>A row of several blue arrows pointed upwards in varying lengths, the tallest arrow is yellow with text overlay "Don't Just Grow, Scale!"</image:caption><image:title>BLOG-Dont Just Grow, Scale</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/news/2024-ip-fall-event-roundup-and-takeaways</loc><image:image><image:loc>https://www.stratford.group/hubfs/Jordan%20Presenting%20at%20Techtoberfest%20(enhanced).png</image:loc><image:caption>Jordan Presenting at Techtoberfest (enhanced)</image:caption><image:title>Jordan Presenting at Techtoberfest (enhanced)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Myriam%20presenting%20at%20Global%20Healthcare%20Innovation%20Summit%20(enhanced).png</image:loc><image:caption>Myriam presenting at Global Healthcare Innovation Summit (enhanced)</image:caption><image:title>Myriam presenting at Global Healthcare Innovation Summit (enhanced)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-IP%20Fall%20Event%20Roundup.png</image:loc><image:caption>NEWS-IP Fall Event Roundup</image:caption><image:title>NEWS-IP Fall Event Roundup</image:title></image:image><lastmod>2024-11-12</lastmod></url><url><loc>https://www.stratford.group/blog/will-2021-be-the-year-of-mergers-acquisitions</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-MA%20Considerations.jpg</image:loc><image:caption>Vertical infographic representing the 3 parts of MA Considerations as discussed in post. 1. Strategy and Planning 2. Deal Flow 3. Integration</image:caption><image:title>INFOGRAPHIC-MA Considerations</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-2021%20the%20year%20of%20M&amp;A.png</image:loc><image:caption>Business colleagues around a table holding large wooden puzzle pieces. Text overlay of "Will 2021 Be the Year of Mergers &amp; Acquisitions?"</image:caption><image:title>BLOG-2021 the year of M&amp;A</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024-Circle</image:caption><image:title>MC-Colleen Kelley Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/stratford-is-attending-bio2024</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-BIO%202024%20International%20Convention.png</image:loc><image:caption>NEWS-BIO 2024 International Convention</image:caption><image:title>NEWS-BIO 2024 International Convention</image:title></image:image><lastmod>2024-05-10</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-supports-ceo-of-the-year-kevin-ford</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20Kevin%20Ford%20Feature.png</image:loc><image:caption>NEWS-OBJ Kevin Ford Feature</image:caption><image:title>NEWS-OBJ Kevin Ford Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Calian-and-Stratford-OBJ-1.png</image:loc><image:caption>Calian-and-Stratford-OBJ-1</image:caption><image:title>Calian-and-Stratford-OBJ-1</image:title></image:image><lastmod>2023-06-27</lastmod></url><url><loc>https://www.stratford.group/blog/individual-effort-and-the-bottom-line</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Individual%20Effort%20&amp;%20the%20Bottom%20Line.png</image:loc><image:caption>Team meeting in front of glass wall with sticky-notes being arranged by team leader with text overlay "Individual effort and the bottom line"</image:caption><image:title>BLOG-Individual Effort &amp; the Bottom Line</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/local-company-takes-home-top-prize-in-sheboot-pitch-competition</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Alida%20Burke%20wins%20PitchFest.png</image:loc><image:caption>NEWS-Alida Burke wins PitchFest</image:caption><image:title>NEWS-Alida Burke wins PitchFest</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/how-to-be-an-effective-change-leader</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Kathryn%20Yeung%20Headshot%202024-Circle.png</image:loc><image:caption>Kathryn Yeung</image:caption><image:title>PC-Kathryn Yeung Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-7%20Tips%20for%20Becoming%20an%20Effective%20Change%20Leader.png</image:loc><image:caption>BLOG-7 Tips for Becoming an Effective Change Leader</image:caption><image:title>BLOG-7 Tips for Becoming an Effective Change Leader</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Becoming%20a%20Better%20Change%20Leader.png</image:loc><image:caption>Becoming a Better Change Leader</image:caption><image:title>Becoming a Better Change Leader</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/coaching-employees</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Why%20Great%20Leaders%20Fail%20at%20Coaching.png</image:loc><image:caption>Business leader with arms outstretched addressing a crowd of listening coworkers. Text overlay "Why Great Leaders Fail at Coaching Employees."</image:caption><image:title>BLOG-Why Great Leaders Fail at Coaching</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/carleton-to-immerse-students-in-kanata-tech-industry</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20Carleton%20Feature.png</image:loc><image:caption>NEWS-OBJ Carleton Feature</image:caption><image:title>NEWS-OBJ Carleton Feature</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/executive-engagement-is-crucial-for-ip-strategy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-5%20Reasons%20Executive%20Engagement%20is%20Crucial%20for%20IP%20Strategy%20Success..png</image:loc><image:caption>BLOG-5 Reasons Executive Engagement is Crucial for IP Strategy Success.</image:caption><image:title>BLOG-5 Reasons Executive Engagement is Crucial for IP Strategy Success.</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-02-27</lastmod></url><url><loc>https://www.stratford.group/blog/succession-planning-motions</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Going%20Through%20the%20Motions%20of%20Succession%20Planning.png</image:loc><image:caption>Woman sitting at desk with laptop looking off to the side in deep thought. Text overlay "Going Through the Motions of Succession Planning."</image:caption><image:title>BLOG-Going Through the Motions of Succession Planning</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Kathryn%20Yeung%20Headshot%202024-Circle.png</image:loc><image:caption>Kathryn Yeung</image:caption><image:title>PC-Kathryn Yeung Headshot 2024-Circle</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/blog/could-you-use-a-fractional-ip-department</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Fractional%20IP%20Services%20May%20Be%20the%20Key%20to%20Maximizing%20your%20IP%20Potential.png</image:loc><image:caption>BLOG-Fractional IP Services May Be the Key to Maximizing your IP Potential</image:caption><image:title>BLOG-Fractional IP Services May Be the Key to Maximizing your IP Potential</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/stratford-earns-global-recognition-for-fifth-year-in-ip-services-iam-1000</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20in%20IAM1000%202026.png</image:loc><image:caption>NEWS-Stratford in IAM1000 2026</image:caption><image:title>NEWS-Stratford in IAM1000 2026</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://www.stratford.group/blog/igniting-growth-consider-a-regular-paranoia-analysis</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Consider%20a%20Regular%20Paranoia%20Analysis.png</image:loc><image:caption>Man holding hand to mouth with shifting eyes looking paranoid with text overlay "Consider a Regular Paranoia Analysis."</image:caption><image:title>BLOG-Consider a Regular Paranoia Analysis</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/blog/what-is-an-official-mark-what-you-should-know</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Sport%20Manitoba%20mark.png</image:loc><image:caption>Sport Manitoba mark</image:caption><image:title>Sport Manitoba mark</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Decoding%20Official%20Marks%20-%20the%20Government%E2%80%99s%20VIP%20Pass%20to%20Trademark%20Protection.png</image:loc><image:caption>BLOG-Decoding Official Marks - the Government’s VIP Pass to Trademark Protection</image:caption><image:title>BLOG-Decoding Official Marks - the Government’s VIP Pass to Trademark Protection</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/why-i-shouldnt-hire-jim-roche</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Why%20I%20Shouldnt%20Hire%20Jim%20Roche-1.png</image:loc><image:caption>BLOG-Why I Shouldnt Hire Jim Roche-1</image:caption><image:title>BLOG-Why I Shouldnt Hire Jim Roche-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Roche%20Headshot%202024-Circle.png</image:loc><image:caption>Jim Roche</image:caption><image:title>SG-Jim Roche Headshot 2024-Circle</image:title></image:image><lastmod>2024-10-30</lastmod></url><url><loc>https://www.stratford.group/blog/a-leaders-guide-for-adopting-ai</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-A%20Leader%E2%80%98s%20Guide%20for%20Adopting%20AI.png</image:loc><image:caption>BLOG-A Leader‘s Guide for Adopting AI</image:caption><image:title>BLOG-A Leader‘s Guide for Adopting AI</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Asiya%20Shams%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Asiya Shams Headshot 2024-Circle</image:caption><image:title>MC-Asiya Shams Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/a-new-understanding-of-ip</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-A%20New%20Understanding%20of%20IP%20Within%20a%20Competitive%20Environment.png</image:loc><image:caption>Several white stick figures in a row with one red figure moving ahead and text overlay "A New Understanding of IP Within a Competitive Environment."</image:caption><image:title>BLOG-A New Understanding of IP Within a Competitive Environment</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.stratford.group/news/cht-magazine-feature-interoperability-in-healthcare</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-Geetha%20Mukerji%20Contributor%20Headshot.png</image:loc><image:caption>Geetha Mukerji</image:caption><image:title>EXTERNAL-Geetha Mukerji Contributor Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-Shafique%20Shamji%20Contributor%20Headshot.png</image:loc><image:caption>Shafique Shamji</image:caption><image:title>EXTERNAL-Shafique Shamji Contributor Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-Chandi%20Chandrasena%20Contributor%20Headshot.png</image:loc><image:caption>EXTERNAL-Chandi Chandrasena Contributor Headshot</image:caption><image:title>EXTERNAL-Chandi Chandrasena Contributor Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Shelagh%20Maloney.png</image:loc><image:caption>Shelagh Maloney</image:caption><image:title>Shelagh Maloney</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-Ann%20Chapman%20Headshot.png</image:loc><image:caption>EXTERNAL-Ann Chapman Headshot</image:caption><image:title>EXTERNAL-Ann Chapman Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-Steve%20Sagodi%20Contributor%20Headshot.png</image:loc><image:caption>Steve Sagodi</image:caption><image:title>EXTERNAL-Steve Sagodi Contributor Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20March%20CHT%20feature.png</image:loc><image:caption>NEWS-Stratford March CHT feature</image:caption><image:title>NEWS-Stratford March CHT feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/the-future-is-hybrid</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Hybrid%20meeting%20quadrant.png</image:loc><image:caption>Infographic displaying quadrants relating to working in various scenarios of together, alone, apart as discussed in blog post.</image:caption><image:title>INFOGRAPHIC-Hybrid meeting quadrant</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20future%20is%20hybrid.png</image:loc><image:caption>Woman sitting in home office with feet up on the desk, reading a report. Text overlay "The Future is Hybrid."</image:caption><image:title>BLOG-The future is hybrid</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-managers-client-adga-group-wins</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-ADGA%20Wins.png</image:loc><image:caption>NEWS-ADGA Wins</image:caption><image:title>NEWS-ADGA Wins</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/proposals-more-than-a-necessary-evil</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Proposals%20-%20More%20Than%20a%20Necessary%20Evil.png</image:loc><image:caption>Hands typing out a proposal on a laptop keyboard with text overlay "Proposals - more than a necessary evil"</image:caption><image:title>BLOG-Proposals - More Than a Necessary Evil</image:title></image:image><lastmod>2023-11-24</lastmod></url><url><loc>https://www.stratford.group/blog/ip-trade-secret</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Sometimes%20its%20best%20to%20keep%20a%20secret.png</image:loc><image:caption>Woman leaning in close to a man to whisper in his ear, with hand shielding her mouth. Text overlay "Sometimes it's Best to Keep a Secret."</image:caption><image:title>BLOG-Sometimes its best to keep a secret</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Circle</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/news/connect-with-us-at-the-international-trademark-association-conference-2026</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-INTA%202026%20Conference.png</image:loc><image:caption>NEWS-INTA 2026 Conference</image:caption><image:title>NEWS-INTA 2026 Conference</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-03-05</lastmod></url><url><loc>https://www.stratford.group/blog/be-in-the-know-using-patent-databases</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Be%20in%20the%20Know%20Using%20Patent%20Databases.png</image:loc><image:caption>Hands on the keyboard of an open laptop with transparent folder graphics imposed onto image with text overlay "Be in the Know Using Patent Databases."</image:caption><image:title>BLOG-Be in the Know Using Patent Databases</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/become-a-consultant</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-So%20You%20Want%20to%20Be%20a%20Consultant.png</image:loc><image:caption>Female business consultant sitting on a sofa with client presenting recommendations from clipboard with text overlay "So You Want to be a Consultant."</image:caption><image:title>BLOG-So You Want to Be a Consultant</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/management-by-sitting-around</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Management%20by%20Sitting%20Around.png</image:loc><image:caption>Wooden figure sitting backwards on a red chair with arms resting on the top. Text overlay "Management by Sitting Around."</image:caption><image:title>BLOG-Management by Sitting Around</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/blog/googling-the-organization</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Googling%20the%20Organization.png</image:loc><image:caption>Close up of laptop with screen set to Google home page with text overlay "Googling the Organization."</image:caption><image:title>BLOG-Googling the Organization</image:title></image:image><lastmod>2023-06-12</lastmod></url><url><loc>https://www.stratford.group/hr-strategy-organizational-design</loc><video:video><video:thumbnail_loc>https://www.stratford.group/hubfs/MK-Website%20and%20Social%20Videos/Stratford%20People%20&amp;%20Culture%20Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Stratford People &amp; Culture Video</video:title><video:description>Stratford People &amp; Culture Video</video:description><video:content_loc>https://www.stratford.group/hubfs/MK-Website%20and%20Social%20Videos/Stratford%20People%20&amp;%20Culture%20Video.mp4</video:content_loc><video:duration>43</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Northern%20Birch%20Logo.png</image:loc><image:caption>Northern Birch Logo</image:caption><image:title>Northern Birch Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Cornerstone%20Housing%20Logo.png</image:loc><image:caption>Cornerstone Housing Logo</image:caption><image:title>Cornerstone Housing Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Drive%20Change.png</image:loc><image:caption>Drive Change</image:caption><image:title>Drive Change</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Colonnade%20Bridgeport%20Logo-1.png</image:loc><image:caption>Colonnade Bridgeport Logo-1</image:caption><image:title>Colonnade Bridgeport Logo-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Attraction%20&amp;%20Retention%20Audit%20Resource%20Image.png</image:loc><image:caption>Attraction &amp; Retention Audit Resource Image</image:caption><image:title>Attraction &amp; Retention Audit Resource Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Understand%20the%20Market.png</image:loc><image:caption>Understand the Market</image:caption><image:title>Understand the Market</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/FCM%20Logo.png</image:loc><image:caption>FCM Logo</image:caption><image:title>FCM Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%202024%20Headshot-Profile.png</image:loc><image:caption>PC-Dean Fulford 2024 Headshot-Profile</image:caption><image:title>PC-Dean Fulford 2024 Headshot-Profile</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Achieve%20Results.png</image:loc><image:caption>Achieve Results</image:caption><image:title>Achieve Results</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%202.png</image:loc><image:caption>Step 2</image:caption><image:title>Step 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Perley%20Health%20Logo.png</image:loc><image:caption>Perley Health Logo</image:caption><image:title>Perley Health Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%204.png</image:loc><image:caption>Step 4</image:caption><image:title>Step 4</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Prioritize%20and%20Focus.png</image:loc><image:caption>Prioritize and Focus</image:caption><image:title>Prioritize and Focus</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Stanford%20Homes.png</image:loc><image:caption>Stanford Homes logo</image:caption><image:title>LOGO-Stanford Homes</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/7IV07587%20(1).jpg</image:loc><image:caption>7IV07587 (1)</image:caption><image:title>7IV07587 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Canadian%20Centre%20for%20Ethics%20in%20Sport%20Logo.png</image:loc><image:caption>Canadian Centre for Ethics in Sport Logo</image:caption><image:title>Canadian Centre for Ethics in Sport Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08899%20(1).jpg</image:loc><image:caption>DSC08899 (1)</image:caption><image:title>DSC08899 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Mitten%20Building%20Products.png</image:loc><image:caption>Mitten Building Products</image:caption><image:title>Mitten Building Products</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Stratford%20Community%20Hero.png</image:loc><image:caption>Stratford Community Hero</image:caption><image:title>Stratford Community Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%201%20Transparent%20BG.png</image:loc><image:caption>Step 1 Transparent BG</image:caption><image:title>Step 1 Transparent BG</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/St%20Lawrence%20Seaway%20Management%20Corporation%20Logo.png</image:loc><image:caption>St Lawrence Seaway Management Corporation Logo</image:caption><image:title>St Lawrence Seaway Management Corporation Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Global%20Trends%20Download%20Image.png</image:loc><image:caption>Global Trends Download Image</image:caption><image:title>Global Trends Download Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Laura%20Peddie.jpg</image:loc><image:caption>Laura Peddie</image:caption><image:title>Laura Peddie</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC04940%20(1).jpg</image:loc><image:caption>DSC04940 (1)</image:caption><image:title>DSC04940 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08897%20(1).jpg</image:loc><image:caption>DSC08897 (1)</image:caption><image:title>DSC08897 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Canadian%20Blood%20Services%20Logo.png</image:loc><image:caption>Canadian Blood Services Logo</image:caption><image:title>Canadian Blood Services Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08890%20(1).jpg</image:loc><image:caption>DSC08890 (1)</image:caption><image:title>DSC08890 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Kinaxis%20Logo.png</image:loc><image:caption>Kinaxis Logo</image:caption><image:title>Kinaxis Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Vanier%20Community%20Service%20Centre%20Logo.png</image:loc><image:caption>Vanier Community Service Centre Logo</image:caption><image:title>Vanier Community Service Centre Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%203.png</image:loc><image:caption>Step 3</image:caption><image:title>Step 3</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/City%20of%20Ottawa%20Logo.png</image:loc><image:caption>City of Ottawa Logo</image:caption><image:title>City of Ottawa Logo</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://www.stratford.group/profile/meet-kathie-jaquemet</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Kathie%20Jacquemet.png</image:loc><image:caption>Kathie Jacquemet</image:caption><image:title>Kathie Jacquemet</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/PC%20Leadership%20Team.png</image:loc><image:caption>PC Leadership Team</image:caption><image:title>PC Leadership Team</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Test%20images/Test%20Meet%20the%20Team%20Hero.png</image:loc><image:caption>Test Meet the Team Hero</image:caption><image:title>Test Meet the Team Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://www.stratford.group/blog/three-management-skills</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Managing%20Up%2c%20Down%2c%20and%20Across-1.png</image:loc><image:caption>BLOG-Managing Up, Down, and Across-1</image:caption><image:title>BLOG-Managing Up, Down, and Across-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-02-06</lastmod></url><url><loc>https://www.stratford.group/blog/the-art-of-integrating-your-ip-strategy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Art%20of%20Integrating%20Your%20IP%20Strategy.png</image:loc><image:caption>BLOG-The Art of Integrating Your IP Strategy</image:caption><image:title>BLOG-The Art of Integrating Your IP Strategy</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Myriam%20Davidson%20Headshot%202025-Circle.png</image:loc><image:caption>Myriam Davidson</image:caption><image:title>IP-Myriam Davidson Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/celebrating-our-clients-at-the-2023-bob-awards</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS%20-%202023%20Bobs.png</image:loc><image:caption>BOBs logo flanked by logos of Stratford clients who were nominated in 2023.</image:caption><image:title>NEWS - 2023 Bobs</image:title></image:image><lastmod>2023-12-08</lastmod></url><url><loc>https://www.stratford.group/meet-pierre-cote</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-To%20outsource%20HR%20or%20not.png</image:loc><image:caption>Diverse group of individuals standing with arms crossed, leaning against a wall. Text overlay "To Outsource HR or Not To Outsource HR?</image:caption><image:title>BLOG-To outsource HR or not</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Make%20them%20an%20offer%20they%20cant%20refuse.png</image:loc><image:caption>BLOG-Make them an offer they cant refuse</image:caption><image:title>BLOG-Make them an offer they cant refuse</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Pierre%20Cote%20Headshot%202024-Circle.png</image:loc><image:caption>Pierre Cote</image:caption><image:title>PC-Pierre Cote Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Look%20to%20the%20Leaders.png</image:loc><image:caption>Presenter sitting on desk at front of room, speaking to a group. Text overlay "Look to the Leaders"</image:caption><image:title>BLOG-Look to the Leaders</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Test%20images/Test%20Meet%20the%20Team%20Hero.png</image:loc><image:caption>Test Meet the Team Hero</image:caption><image:title>Test Meet the Team Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20STACS%20DNA%20Feature.png</image:loc><image:caption>NEWS-OBJ STACS DNA Feature</image:caption><image:title>NEWS-OBJ STACS DNA Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Culture%20Shock.png</image:loc><image:caption>Man wearing surgical mask with hands clasping head and a look of shock. Text overlay "Culture Shock"</image:caption><image:title>BLOG-Culture Shock</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/PC%20Leadership%20Team.png</image:loc><image:caption>PC Leadership Team</image:caption><image:title>PC Leadership Team</image:title></image:image><lastmod>2026-01-08</lastmod></url><url><loc>https://www.stratford.group/blog/navigating-the-latest-us-tariffs-with-strategy-and-ai</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/3%20Ways%20to%20Navigate%20Change%20(1).png</image:loc><image:caption>3 Ways to Navigate Change (1)</image:caption><image:title>3 Ways to Navigate Change (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-From%20Turbulence%20to%20Triumph%20Navigating%20the%20Latest%20US%20Tariffs%20with%20Strategy%20and%20AI.png</image:loc><image:caption>BLOG-From Turbulence to Triumph Navigating the Latest US Tariffs with Strategy and AI</image:caption><image:title>BLOG-From Turbulence to Triumph Navigating the Latest US Tariffs with Strategy and AI</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/the-missing-tool-in-your-wellness-portfolio</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Missing%20tool%20in%20your%20wellness%20portfolio.png</image:loc><image:caption>Smiling young business woman seated across from coworker with text overlay "The Missing Tool in Your Wellness Portfolio."</image:caption><image:title>BLOG-Missing tool in your wellness portfolio</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/profile/meet-jesse-dors</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/PC%20Leadership%20Team.png</image:loc><image:caption>PC Leadership Team</image:caption><image:title>PC Leadership Team</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Jesse%20Dors%20This%20or%20That.png</image:loc><image:caption>Jesse Dors This or That</image:caption><image:title>Jesse Dors This or That</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Test%20images/Test%20Meet%20the%20Team%20Hero.png</image:loc><image:caption>Test Meet the Team Hero</image:caption><image:title>Test Meet the Team Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Jesse%20Dors%20Headshot%202025-Circle.png</image:loc><image:caption>Jesse Dors</image:caption><image:title>PC-Jesse Dors Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/is-company-culture-the-unattainable-kpi</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Unattainable%20KPI%20Is%20Company%20Culture%20Really%20Unmeasurable.png</image:loc><image:caption>Two pairs of colleagues deep in conversation in a casual office with title of blog post superimposed over image</image:caption><image:title>BLOG-The Unattainable KPI Is Company Culture Really Unmeasurable</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-10-31</lastmod></url><url><loc>https://www.stratford.group/blog/the-hidden-cost-of-dei-gaps-for-hr</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Joyce%20Ntontolo%20Headshot%202024-Circle.png</image:loc><image:caption>Joyce Ntontolo</image:caption><image:title>PC-Joyce Ntontolo Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Blog-How%20DEI%20Gaps%20Erode%20Trust%20(And%20What%20HR%20Can%20Do).png</image:loc><image:caption>Blog-How DEI Gaps Erode Trust (And What HR Can Do)</image:caption><image:title>Blog-How DEI Gaps Erode Trust (And What HR Can Do)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-09-17</lastmod></url><url><loc>https://www.stratford.group/blog/leadership-competency</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Leadership%20competency%20and%20succession%20planning.png</image:loc><image:caption>Several colleagues having animated discussion around table surrounded by meeting materials. Text overlay "Leadership Competency &amp; Succession Planning"</image:caption><image:title>BLOG-Leadership competency and succession planning</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/4%20Stages%20of%20Leadership%20Competency.png</image:loc><image:caption>4 Stages of Leadership Competency</image:caption><image:title>4 Stages of Leadership Competency</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><lastmod>2026-02-10</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/dean-fulford-to-speak-to-ottawa-construction-association-on-time-management</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Dean%20Guest%20Speaker%20Managing%20Time%20&amp;%20Priorities.png</image:loc><image:caption>NEWS-Dean Guest Speaker Managing Time &amp; Priorities</image:caption><image:title>NEWS-Dean Guest Speaker Managing Time &amp; Priorities</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-OCA.png</image:loc><image:caption>Ottawa Construction Association Logo</image:caption><image:title>LOGO-OCA</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/trademark-protection-is-powerful-but-strategy-comes-first</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Can%20a%20Trademark%20Be%20Too%20Effective.png</image:loc><image:caption>BLOG-Can a Trademark Be Too Effective</image:caption><image:title>BLOG-Can a Trademark Be Too Effective</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.stratford.group/blog/risky-business-if-youre-not-thinking-about-ip-risk-youre-putting-yourself-at-risk</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-RISKY%20BUSINESS%20P1.png</image:loc><image:caption>Silhouette of person pushing a circular rock that is much larger than them. Text overlay "When it Comes to IP - Failing to Plan is Planning to Fail"</image:caption><image:title>BLOG-RISKY BUSINESS P1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/board-member-ip-questions</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Natalie%20on%20Techopia.png</image:loc><image:caption>NEWS-Natalie on Techopia</image:caption><image:title>NEWS-Natalie on Techopia</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/when-the-advisors-take-advice</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-When%20advisors%20take%20advice.png</image:loc><image:caption>Two colleagues sitting at a meeting table with one giving advice to the other. Text overlay "When the Advisors Take Advice."</image:caption><image:title>BLOG-When advisors take advice</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/how-to-team-better.-together</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20team%20better%20together.png</image:loc><image:caption>Row of smiling colleagues standing shoulder to shoulder with text overlay "How to Team Better Together."</image:caption><image:title>BLOG-How to team better together</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/news/a-better-way-forward-together</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-PC-M&amp;A%20Campaign.png</image:loc><image:caption>NEWS-PC-M&amp;A Campaign</image:caption><image:title>NEWS-PC-M&amp;A Campaign</image:title></image:image><lastmod>2024-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/virtual-vs-reality</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Virtual%20vs.%20Reality.png</image:loc><image:caption>Several colleagues seated in hybrid meeting in office talking to colleagues joining virtually via screen on wall. 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Text overlay "Staying Ahead of the HR Curve."</image:caption><image:title>BLOG-Staying ahead of the HR curve</image:title></image:image><lastmod>2023-11-23</lastmod></url><url><loc>https://www.stratford.group/blog/being-happy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Being%20Happy.png</image:loc><image:caption>Two hands holding up a yellow sheaf of paper with a happy face drawn on it with sun flare in the background. Text overlay of "Being Happy."</image:caption><image:title>BLOG-Being Happy</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/blog/enhancing-customer-engagement</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Pillars%20of%20Customer%20Engagement.png</image:loc><image:caption>Pillars of Customer Engagement</image:caption><image:title>Pillars of Customer Engagement</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-4%20Pillars%20of%20Customer%20Engagement.png</image:loc><image:caption>A collage of smiling business customers with the blog post title superimposed over image</image:caption><image:title>BLOG-4 Pillars of Customer Engagement</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-02-13</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-ceo-advisory-team-delivers-webinar-for-ottawa-board-of-trade</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBoT%20Webinar%20on%20Business%20Recovery.png</image:loc><image:caption>NEWS-OBoT Webinar on Business Recovery</image:caption><image:title>NEWS-OBoT Webinar on Business Recovery</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-08-30</lastmod></url><url><loc>https://www.stratford.group/blog/ip-due-diligence-personas</loc><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/family-man-300x169.jpeg</image:loc><image:caption>family-man-300x169</image:caption><image:title>family-man-300x169</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/grinch-e1669242630409.png</image:loc><image:caption>grinch-e1669242630409</image:caption><image:title>grinch-e1669242630409</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Holiday%20movie%20characters%20and%20IP%20due%20diligence.png</image:loc><image:caption>3 friends in Santa hats, eating popcorn, seated in front of Christmas tree. Text overlay "What these Holiday Characters Say About IP Due Diligence"</image:caption><image:title>BLOG-Holiday movie characters and IP due diligence</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Home%20Alone%20Mash-up.png</image:loc><image:caption>Home Alone Mash-up</image:caption><image:title>Home Alone Mash-up</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Jordan%20Pynn_Website%20Headshot.png</image:loc><image:caption>Jordan Pynn_Website Headshot</image:caption><image:title>Jordan Pynn_Website Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/celebrating-digital-health-week-2024</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Social%20Assets-Single%20Use/Digital%20Health%20Week%202024.png</image:loc><image:caption>Digital Health Week 2024</image:caption><image:title>Digital Health Week 2024</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-11-20</lastmod></url><url><loc>https://www.stratford.group/blog/decoding-the-2025-changes-to-canadas-trademark-law</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Decoding%20the%202025%20Trademark%20Law%20Amendments%20in%20Canada.png</image:loc><image:caption>BLOG-Decoding the 2025 Trademark Law Amendments in Canada</image:caption><image:title>BLOG-Decoding the 2025 Trademark Law Amendments in Canada</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/is-your-business-a-good-fit-for-a-virtual-cio</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Fit%20for%20CIO.png</image:loc><image:caption>Female CIO at a standing desk consulting multiple screens while talking on phone. 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Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Optimize%20Value.png</image:loc><image:caption>Optimize Value</image:caption><image:title>Optimize Value</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO%20-%20Lee%20Valley.png</image:loc><image:caption>Lee Valley B&amp;W logo</image:caption><image:title>LOGO - Lee Valley</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202024-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/SG-LogoMark-RGB-Small.png</image:loc><image:caption>Stratford Orb - colour</image:caption><image:title>SG-LogoMark-RGB-Small</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Stratford%20Community%20Hero.png</image:loc><image:caption>Stratford Community Hero</image:caption><image:title>Stratford Community Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Angelica%20Venes%20Headshot%202024-Circle.png</image:loc><image:caption>IP-Angelica Venes Headshot 2024-Circle</image:caption><image:title>IP-Angelica Venes Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Melissa%20McKeon%20Headshot-Placeholder.png</image:loc><image:caption>Melissa McKeon</image:caption><image:title>IP-Melissa McKeon 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Text overlay "Navigating Management Struggles with Someone in your Corner"</image:caption><image:title>BLOG-Navigating Management Struggles  with Someone  in Your Corner</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/hrpa-guest-speaker</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Mike%20&amp;%20Alison%20Speaking%20at%20HRPA-1.png</image:loc><image:caption>Mike D'Amico and Alison Delorme </image:caption><image:title>NEWS-Mike &amp; 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Text overlay "Who Would You Save?"</image:caption><image:title>BLOG-Who would you save</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-14</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/client-nordion-closes-deal</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Nordion%20Closes%20Deal.png</image:loc><image:caption>NEWS-Nordion Closes Deal</image:caption><image:title>NEWS-Nordion Closes Deal</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/incorporating-ai-into-business-strategy/</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Supercharge%20Strategy%20with%20AI.png</image:loc><image:caption>Infographic of the 3 components to supercharge your strategy with AI as outlined in the blog.</image:caption><image:title>INFOGRAPHIC-Supercharge Strategy with AI</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Supercharging%20Your%20Strategy%20with%20AI.png</image:loc><image:caption>Tech person sitting at desk consulting information on multiple screens with title of blog superimposed over image</image:caption><image:title>BLOG-Supercharging Your Strategy with AI</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><lastmod>2025-08-26</lastmod></url><url><loc>https://www.stratford.group/blog/whats-the-right-strategic-planning-horizon</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Strategic%20planning%20horizon.png</image:loc><image:caption>Man in business suit standing on a box shielding his eyes while looking out a the horizon. Text overlay "What's the Right Strategic Planning Horizon?"</image:caption><image:title>BLOG-Strategic planning horizon</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.stratford.group/news/inta2025-lets-talk-trademarks-in-san-diego</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-INTA%20Event%20Post.png</image:loc><image:caption>NEWS-INTA Event Post</image:caption><image:title>NEWS-INTA Event Post</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-03-19</lastmod></url><url><loc>https://www.stratford.group/blog/stabilized-approach</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Stabilized%20Approach%20to%20Consulting.png</image:loc><image:caption>Female consultant sitting across from client gesturing hands as she explains recommendations. Text overlay "The Stabilized Approach to Consulting"</image:caption><image:title>BLOG-The Stabilized Approach to Consulting</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/driving-hockey-stick-performance-in-your-business</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20Hockey%20Stick%20Feature.png</image:loc><image:caption>NEWS-OBJ Hockey Stick Feature</image:caption><image:title>NEWS-OBJ Hockey Stick Feature</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/why-you-need-a-kpi-logic-model-stratford-group-ltd</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Gaining%20Traction%20with%20KPIs.png</image:loc><image:caption>Close up of automobile tire that is spinning rapidly, creating smoke with text overlay "Gaining Traction with KPIs."</image:caption><image:title>BLOG-Gaining Traction with KPIs</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/KPI%20Logic%20Model%20graphic%20(2).png</image:loc><image:caption>KPI Logic Model graphic (2)</image:caption><image:title>KPI Logic Model graphic (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-26</lastmod></url><url><loc>https://www.stratford.group/meet-jean-francois-joly</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Meet%20the%20Team%20Profile%20Hero%20Image.png</image:loc><image:caption>MK-Meet the Team Profile Hero Image</image:caption><image:title>MK-Meet the Team Profile Hero Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Jean-Francois%20Joly%20Headshot%202024-Circle.png</image:loc><image:caption>Jean-Francois Joly</image:caption><image:title>IP-Jean-Francois Joly Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/OBJ%20Article%20Headshots%20(1).png</image:loc><image:caption>OBJ Article Headshots (1)</image:caption><image:title>OBJ Article Headshots (1)</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/martello-announces-reverse-takeover</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Martello%20Reverse%20Takeover.png</image:loc><image:caption>NEWS-Martello Reverse Takeover</image:caption><image:title>NEWS-Martello Reverse Takeover</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Martello-Technology-Reverse-Takeover-Sir-Terry-Matthews-Quote-1024x536.jpg</image:loc><image:caption>Martello-Technology-Reverse-Takeover-Sir-Terry-Matthews-Quote-1024x536</image:caption><image:title>Martello-Technology-Reverse-Takeover-Sir-Terry-Matthews-Quote-1024x536</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/ai-a-people-culture-perspective</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Fear%20is%20a%20Four%20Letter%20Word.png</image:loc><image:caption>Woman standing with shirt collar pulled over face and title of blog superimposed over image.</image:caption><image:title>BLOG-Fear is a Four Letter Word</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/blog/are-scale-and-growth-the-same</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Are%20Scale%20and%20Growth%20the%20Same.png</image:loc><image:caption>BLOG-Are Scale and Growth the Same</image:caption><image:title>BLOG-Are Scale and Growth the Same</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024-Circle</image:caption><image:title>MC-Colleen Kelley Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Scale%20Advantage.png</image:loc><image:caption>Horizontal infographic depicting the steps of the scale advantage framework discussed in the post</image:caption><image:title>INFOGRAPHIC-Scale Advantage</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/customer-relationship-management</loc><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Aberdeen-Research-sales-crm-benefits.png</image:loc><image:caption>Aberdeen-Research-sales-crm-benefits</image:caption><image:title>Aberdeen-Research-sales-crm-benefits</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20Get%20the%20Most%20Out%20of%20Your%20CRM.png</image:loc><image:caption>Several wooden figurines clustered in groups to represent customer segmentation with text overlay "How to Get the Most Out of Your CRM"</image:caption><image:title>BLOG-How to Get the Most Out of Your CRM</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-07</lastmod></url><url><loc>https://www.stratford.group/blog/how-to-lose-a-trademark-in-10-ways</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20MEDIA-Banksy%20image.png</image:loc><image:caption>Gallery of Banksy art</image:caption><image:title>BLOG MEDIA-Banksy image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20lose%20a%20trademark.png</image:loc><image:caption>Woman walking in front of Banksy graffiti art of a girl with a slingshot. Text overlay "How to Lose a Trademark in 10 Ways."</image:caption><image:title>BLOG-How to lose a trademark</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-martello-reaches-1m-mrr-milestone</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Martello%20Reaches%20$1M.png</image:loc><image:caption>NEWS-Martello Reaches $1M</image:caption><image:title>NEWS-Martello Reaches $1M</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/situational-leadership</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Neither%20a%20Micro-Manager%20Nor%20Control%20Freak%20Be.png</image:loc><image:caption>Three co-workers standing at a computer screen discussing project with text overlay "Neither Micro-Manager Nor Control Freak Be."</image:caption><image:title>BLOG-Neither a Micro-Manager Nor Control Freak Be</image:title></image:image><lastmod>2023-11-24</lastmod></url><url><loc>https://www.stratford.group/blog/sales-compensation-2</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Implementing%20a%20Sales%20Compensation%20Program.png</image:loc><image:caption>A pay cheque being passed from one hand to another with text overlay "Implementing a Sales Compensation Program"</image:caption><image:title>BLOG-Implementing a Sales Compensation Program</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-11-28</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/netfore-systems-and-stratford-managers-in-the-ottawa-business-journal</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20Netfore%20Feature.png</image:loc><image:caption>NEWS-OBJ Netfore Feature</image:caption><image:title>NEWS-OBJ Netfore Feature</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/high-performance-leadership-collab-with-telfer</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/News%20-%20Telfer%20Partnership.png</image:loc><image:caption>News - Telfer Partnership</image:caption><image:title>News - Telfer Partnership</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-11-07</lastmod></url><url><loc>https://www.stratford.group/blog/chopping-block</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Surviving%20the%20Chopping%20Block.png</image:loc><image:caption>Wood stump used as a chopping block with a smaller piece resting on top with a hatchet wedged in with text overlay "Surviving the Chopping Block"</image:caption><image:title>BLOG-Surviving the Chopping Block</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/jim-roche-to-receive-queen-elizabeth-ii-diamond-jubilee-medal</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20Queen%20Elizabeth%20Award.png</image:loc><image:caption>NEWS-Jim Queen Elizabeth Award</image:caption><image:title>NEWS-Jim Queen Elizabeth Award</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/assent-compliance-takes-proactive-approach-to-product-training-in-support-of-hypergrowth</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20Assent%20Compliance%20Feature.png</image:loc><image:caption>NEWS-OBJ Assent Compliance Feature</image:caption><image:title>NEWS-OBJ Assent Compliance Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/ceo-confidence</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20CEO%20Dilemma.png</image:loc><image:caption>Mature male CEO seated in a confident pose smiling with text overlay "The CEO Dilemma"</image:caption><image:title>BLOG-The CEO Dilemma</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/ottawa-board-of-trade-welcomes-new-board-of-directors-new-strategic-plan</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBoT%20Strategic%20Plan%20Launch.png</image:loc><image:caption>NEWS-OBoT Strategic Plan Launch</image:caption><image:title>NEWS-OBoT Strategic Plan Launch</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/ceo-advisory-support-services</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Take%20Your%20Business%20to%20the%20Next%20Level.png</image:loc><image:caption>Businessman standing beside a mountain with large arrow from him to mountain top. Text overlay "Take your business to the next level"</image:caption><image:title>BLOG-Take Your Business to the Next Level</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/recent-client-wins</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Recent%20Wins%20for%20Leonovus%20and%20the%20Hydropothecary.png</image:loc><image:caption>NEWS-Recent Wins for Leonovus and the Hydropothecary</image:caption><image:title>NEWS-Recent Wins for Leonovus and the Hydropothecary</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/ch-ch-ch-changes</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Changes.png</image:loc><image:caption>Pair of feet in business shoes on paved road with word "change" and arrow pointing forward painted on the road. Text overlay "Ch...Ch...Changes."</image:caption><image:title>BLOG-Changes</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/wipr-leaders-2023</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-3%20WIPR%20Leaders%202023.png</image:loc><image:caption>Natalie Giroux, Myriam Davidson, and Kim Capiau with text announcing recognition as 2023 WIPR leaders</image:caption><image:title>NEWS-3 WIPR Leaders 2023</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-10-13</lastmod></url><url><loc>https://www.stratford.group/meet-kathryn-yeung</loc><image:image><image:loc>https://www.stratford.group/hubfs/PUBLICATION-Coaching%20Power%20Tool_%20Thrive%20vs.%20Survive.png</image:loc><image:caption>PUBLICATION-Coaching Power Tool_ Thrive vs. Survive</image:caption><image:title>PUBLICATION-Coaching Power Tool_ Thrive vs. Survive</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Kathryn%20Yeung%20Headshot%202024-Circle.png</image:loc><image:caption>Kathryn Yeung</image:caption><image:title>PC-Kathryn Yeung Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/PUBLICATION-Coaching%20Research%20Paper_%20Courage.png</image:loc><image:caption>PUBLICATION-Coaching Research Paper_ Courage</image:caption><image:title>PUBLICATION-Coaching Research Paper_ Courage</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Going%20Through%20the%20Motions%20of%20Succession%20Planning.png</image:loc><image:caption>Woman sitting at desk with laptop looking off to the side in deep thought. Text overlay "Going Through the Motions of Succession Planning."</image:caption><image:title>BLOG-Going Through the Motions of Succession Planning</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Look%20to%20the%20Leaders.png</image:loc><image:caption>Presenter sitting on desk at front of room, speaking to a group. Text overlay "Look to the Leaders"</image:caption><image:title>BLOG-Look to the Leaders</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Meet%20the%20Team%20Profile%20Hero%20Image.png</image:loc><image:caption>MK-Meet the Team Profile Hero Image</image:caption><image:title>MK-Meet the Team Profile Hero Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Fun%20Facts%20-%20Kathryn%20Yeung.png</image:loc><image:caption>Fun Facts - Kathryn Yeung</image:caption><image:title>Fun Facts - Kathryn Yeung</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Science%20of%20Change%20Leadership%20&amp;%20Our%20Brains.png</image:loc><image:caption>Straight rows of identical brains with one yellow coloured brain askew with title of blog superimposed over image.</image:caption><image:title>BLOG-The Science of Change Leadership &amp; Our Brains</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/PC%20Leadership%20Team.png</image:loc><image:caption>PC Leadership Team</image:caption><image:title>PC Leadership Team</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Power%20of%20Yet.png</image:loc><image:caption>Two colleagues seating on casual ottomans conversing with title of blog superimposed over image</image:caption><image:title>BLOG-The Power of Yet</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Power%20of%20Connection%20Why%20Team%20Collaboration%20Drives%20Success.png</image:loc><image:caption>BLOG-The Power of Connection Why Team Collaboration Drives Success</image:caption><image:title>BLOG-The Power of Connection Why Team Collaboration Drives Success</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://www.stratford.group/blog/the-enduring-value-of-trademarks</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Hudson%E2%80%99s%20Bay%20A%20$30M%20Lesson%20in%20Brand%20Value.png</image:loc><image:caption>BLOG-Hudson’s Bay A $30M Lesson in Brand Value</image:caption><image:title>BLOG-Hudson’s Bay A $30M Lesson in Brand Value</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/ignis-innovation-celebrates-18-years</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Ignis%20Anniversary.png</image:loc><image:caption>NEWS-Ignis Anniversary</image:caption><image:title>NEWS-Ignis Anniversary</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/updated-resource-ip-myths-mistakes-to-avoid</loc><image:image><image:loc>https://www.stratford.group/hubfs/IP%20Myths%20and%20Mistakes%20News%20Post.png</image:loc><image:caption>IP Myths and Mistakes News Post</image:caption><image:title>IP Myths and Mistakes News Post</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-09-04</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-featured-client-kinaxis-techopia-article</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20Kinaxis%20Feature.png</image:loc><image:caption>NEWS-OBJ Kinaxis Feature</image:caption><image:title>NEWS-OBJ Kinaxis Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/after-10-years-in-business-napkyn-analytics-shares-secret-sauce</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Napkyn%20Analytics%20on%20Techopia.png</image:loc><image:caption>NEWS-Napkyn Analytics on Techopia</image:caption><image:title>NEWS-Napkyn Analytics on Techopia</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/virtual-interim-hr-services</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Cost%20Savings.png</image:loc><image:caption>Cost Savings</image:caption><image:title>Cost Savings</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%202.png</image:loc><image:caption>Step 2</image:caption><image:title>Step 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Accelerate%20Results.png</image:loc><image:caption>Accelerate Results</image:caption><image:title>Accelerate Results</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%201%20Transparent%20BG.png</image:loc><image:caption>Step 1 Transparent BG</image:caption><image:title>Step 1 Transparent BG</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Stratford%20Community%20Hero.png</image:loc><image:caption>Stratford Community Hero</image:caption><image:title>Stratford Community Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/7IV07583-1.jpg</image:loc><image:caption>7IV07583-1</image:caption><image:title>7IV07583-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Prioritize%20and%20Focus.png</image:loc><image:caption>Prioritize and Focus</image:caption><image:title>Prioritize and Focus</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/HR%20Funding%20Know%20the%20Money%20Download%20Image.png</image:loc><image:caption>HR Funding Know the Money Download Image</image:caption><image:title>HR Funding Know the Money Download Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Fullscript%20Logo.png</image:loc><image:caption>Fullscript Logo</image:caption><image:title>Fullscript Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Outsource%20HR%20Blog%20Hero.png</image:loc><image:caption>Outsource HR Blog Hero</image:caption><image:title>Outsource HR Blog Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/7IV07588-optimized.webp</image:loc><image:caption>7IV07588-optimized</image:caption><image:title>7IV07588-optimized</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%203.png</image:loc><image:caption>Step 3</image:caption><image:title>Step 3</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Virtual%20&amp;%20Interim%20HR%20Services%20Diagram.png</image:loc><image:caption>Virtual &amp; Interim HR Services Diagram</image:caption><image:title>Virtual &amp; Interim HR Services Diagram</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%204.png</image:loc><image:caption>Step 4</image:caption><image:title>Step 4</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/Orleans-Cumberland%20Community%20Resource%20Centre%20logo.png</image:loc><image:caption>Orleans-Cumberland Community Resource Centre logo</image:caption><image:title>Orleans-Cumberland Community Resource Centre logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Get%20Expertise.png</image:loc><image:caption>Get Expertise</image:caption><image:title>Get Expertise</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Christie%20Lake%20Kids%20Logo.png</image:loc><image:caption>Christie Lake Kids Logo</image:caption><image:title>Christie Lake Kids Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Stem%20Cell%20Network.png</image:loc><image:caption>Stem Cell Network Logo</image:caption><image:title>LOGO-Stem Cell Network</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Laura%20Peddie%20Headshot%202025.jpg</image:loc><image:caption>PC-Laura Peddie Headshot 2025</image:caption><image:title>PC-Laura Peddie Headshot 2025</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Ilisaqsivik%20Society%20Logo.png</image:loc><image:caption>Ilisaqsivik Society Logo</image:caption><image:title>Ilisaqsivik Society Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/7IV07540-1.jpg</image:loc><image:caption>7IV07540-1</image:caption><image:title>7IV07540-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/City%20of%20Cranbrook%20Logo.png</image:loc><image:caption>City of Cranbrook Logo</image:caption><image:title>City of Cranbrook Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/StacsDNA%20Logo.png</image:loc><image:caption>StacsDNA Logo</image:caption><image:title>StacsDNA Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Pierre%20Cote%20Headshot%202024-Square.png</image:loc><image:caption>Pierre Cote</image:caption><image:title>PC-Pierre Cote Headshot 2024-Square</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/ThinkRF%20Logo.png</image:loc><image:caption>ThinkRF Logo</image:caption><image:title>ThinkRF Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/FCM%20Logo.png</image:loc><image:caption>FCM Logo</image:caption><image:title>FCM Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/Eastern%20Ottawa%20Resource%20Centre%20logo.png</image:loc><image:caption>Eastern Ottawa Resource Centre logo</image:caption><image:title>Eastern Ottawa Resource Centre logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Natco%20Pharma%20Logo.png</image:loc><image:caption>Natco Pharma Logo</image:caption><image:title>Natco Pharma Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Kilmarnock%20Enterprise%20Logo.png</image:loc><image:caption>Kilmarnock Enterprise Logo</image:caption><image:title>Kilmarnock Enterprise Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Colonnade%20Bridgeport%20Logo-1.png</image:loc><image:caption>Colonnade Bridgeport Logo-1</image:caption><image:title>Colonnade Bridgeport Logo-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08885.jpg</image:loc><image:caption>DSC08885</image:caption><image:title>DSC08885</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://www.stratford.group/blog/still-waters-team-dynamics</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Still%20Waters.png</image:loc><image:caption>Lone kayaker sitting still on completely calm, still lake in the fog with text overlay "Still Waters"</image:caption><image:title>BLOG-Still Waters</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/blog/does-your-training-and-certification-business-matter</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Training%20and%20certification.png</image:loc><image:caption>Women seating in a crowd with hand raised to ask question. Text overlay "Does Your Training &amp; Certification Business Matter?"</image:caption><image:title>BLOG-Training and certification</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/what-risks-and-liabilities-should-every-leaders-watch-out-for</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Are%20Your%20Policies%20Protecting%20You%20%E2%80%94%20or%20Putting%20You%20at%20Risk.png</image:loc><image:caption>BLOG-Are Your Policies Protecting You — or Putting You at Risk</image:caption><image:title>BLOG-Are Your Policies Protecting You — or Putting You at Risk</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Infographic-Leadership%20Risks%20Hiding%20in%20Outdated%20Workplace%20Policies.png</image:loc><image:caption>Infographic-Leadership Risks Hiding in Outdated Workplace Policies</image:caption><image:title>Infographic-Leadership Risks Hiding in Outdated Workplace Policies</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Harpreet%20Kaur%20Headshot%202025-Circle.png</image:loc><image:caption>Harpreet Kaur</image:caption><image:title>PC-Harpreet Kaur Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-10-15</lastmod></url><url><loc>https://www.stratford.group/blog/sussex-royal-trademarks-for-former-royals-harry-meghan</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Sussex%20royal%20trademark.png</image:loc><image:caption>Engagement photo of Prince Harry and Meghan Markle waving at the camera. Text overlay "Former Royals Harry &amp; Meghan File 'Sussex Royal' Trademark.</image:caption><image:title>BLOG-Sussex royal trademark</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/building-leaders-for-tomorrow-today</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Building%20Leaders%20for%20Tomorrow%2c%20Today.png</image:loc><image:caption>Young, confident female leader standing in the forefront surrounded by diverse group of colleagues. Title of blog superimposed over image.</image:caption><image:title>BLOG-Building Leaders for Tomorrow, Today</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-01-16</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/jim-roche-appointed-to-nrc-irap-board-of-advisors</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20Roche%20to%20NRC%20IRAP%20Board%20of%20Advisors.png</image:loc><image:caption>NEWS-Jim Roche to NRC IRAP Board of Advisors</image:caption><image:title>NEWS-Jim Roche to NRC IRAP Board of Advisors</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/why-tech-innovators-in-defence-must-prioritize-ip</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-IP%20as%20Strategic%20Weapon.png</image:loc><image:caption>BLOG-IP as Strategic Weapon</image:caption><image:title>BLOG-IP as Strategic Weapon</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://www.stratford.group/blog/willpower-for-managers</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Willpower%20for%20Managers.png</image:loc><image:caption>Wooden figurine seated in middle of row of dominoes stopping them from falling over. Text overlay "Willpower for Managers"</image:caption><image:title>BLOG-Willpower for Managers</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/news/e-health-2026-event-recap</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-eHealth%202026%20Recap.png</image:loc><image:caption>NEWS-eHealth 2026 Recap</image:caption><image:title>NEWS-eHealth 2026 Recap</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/eHealth%20(1).png</image:loc><image:caption>eHealth (1)</image:caption><image:title>eHealth (1)</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://www.stratford.group/blog/examining-the-leadership-continuum-theory</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Leadership%20Continuum%20Theory.png</image:loc><image:caption>Horizontal infographic of leadership continuum consisting of 5 steps moving in upward line. 1. Tells, 2. Sells, 3. Consults, 4. Shares, 5. Delegates</image:caption><image:title>INFOGRAPHIC-Leadership Continuum Theory</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Examining%20the%20leadership%20continuum%20theory.png</image:loc><image:caption>Woman leading presentation referring to whiteboard. Colleagues seated around table listening. Text overlay "Examining the Leadership Continuum Theory"</image:caption><image:title>BLOG-Examining the leadership continuum theory</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/work-better-together-webinar-2024</loc><image:image><image:loc>https://www.stratford.group/hubfs/Webinar%20Banner.png</image:loc><image:caption>Webinar Banner</image:caption><image:title>Webinar Banner</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-05-31</lastmod></url><url><loc>https://www.stratford.group/blog/when-it-comes-to-strategic-planning-dont-bite-off-more-than-you-can-chew</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Dont%20bite%20off%20more%20than%20you%20can%20chew.png</image:loc><image:caption>Smiling trio of colleagues eating pizza lunch with text overlay of "Don't Bite Off More Than You Can Chew."</image:caption><image:title>BLOG-Dont bite off more than you can chew</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.stratford.group/blog/fostering-innovation-minded-culture</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Jordan%20Pynn_Website%20Headshot.png</image:loc><image:caption>Jordan Pynn_Website Headshot</image:caption><image:title>Jordan Pynn_Website Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20FOOTER-OBJ%20Feature.png</image:loc><image:caption>Open magazine with text "This blog post was first published in the Ottawa Business Journal as part of their Expert Bloggers Series" Link to article.</image:caption><image:title>BLOG FOOTER-OBJ Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Benefits%20of%20%20an%20IP%20Focused%20Company%20Culture.png</image:loc><image:caption>Female inventor flanked by two male colleagues listening as she points out features of her innovation. Title of blog superimposed over image</image:caption><image:title>BLOG-The Benefits of  an IP Focused Company Culture</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.stratford.group/blog/leadership-development-vs.-leadership-effectiveness</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Leadership%20Effectiveness%20vs.%20Leadership%20Development%20(2).png</image:loc><image:caption>Leadership Effectiveness vs. Leadership Development (2)</image:caption><image:title>Leadership Effectiveness vs. Leadership Development (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Why%20Do%20Some%20Strong%20Leaders%20Still%20Struggle%20to%20Execute.png</image:loc><image:caption>BLOG-Why Do Some Strong Leaders Still Struggle to Execute</image:caption><image:title>BLOG-Why Do Some Strong Leaders Still Struggle to Execute</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><lastmod>2026-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/selling-out-starting-up</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Selling%20Out%20&amp;%20Starting%20Up.png</image:loc><image:caption>Two business partners sitting at a coffee table with a mix of papers, clipboards and a tablet. Text overlay " Selling Out &amp; Starting Up."</image:caption><image:title>BLOG-Selling Out &amp; Starting Up</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/blog/power-of-inclusive-language-hr-policies</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Joyce%20Ntontolo%20Headshot%202024-Circle.png</image:loc><image:caption>Joyce Ntontolo</image:caption><image:title>PC-Joyce Ntontolo Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Power%20of%20Inclusive%20Language.png</image:loc><image:caption>BLOG-Power of Inclusive Language</image:caption><image:title>BLOG-Power of Inclusive Language</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/join-us-for-upcoming-cyber-security-webinar-with-calian</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Calian%20Cybersecurity%20Webinar.png</image:loc><image:caption>NEWS-Calian Cybersecurity Webinar</image:caption><image:title>NEWS-Calian Cybersecurity Webinar</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/calian-webinar-640w.webp</image:loc><image:caption>calian-webinar-640w</image:caption><image:title>calian-webinar-640w</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.stratford.group/it-digital-services-0</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Invest%20Ottawa%20Logo.png</image:loc><image:caption>Invest Ottawa Logo</image:caption><image:title>Invest Ottawa Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/NNAS%20Logo.png</image:loc><image:caption>NNAS Logo</image:caption><image:title>NNAS Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%204.png</image:loc><image:caption>Step 4</image:caption><image:title>Step 4</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/AJ%20Smiling-Two%20Hero.png</image:loc><image:caption>AJ Harris</image:caption><image:title>AJ Smiling-Two Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/FCM%20Logo.png</image:loc><image:caption>FCM Logo</image:caption><image:title>FCM Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Maximize%20Resources.png</image:loc><image:caption>Maximize Resources</image:caption><image:title>Maximize Resources</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%203.png</image:loc><image:caption>Step 3</image:caption><image:title>Step 3</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Asset%20Images/eHealth%20Whitepaper%20cover.png</image:loc><image:caption>eHealth Whitepaper cover</image:caption><image:title>eHealth Whitepaper cover</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/MC%20AI%20Whitepaper.png</image:loc><image:caption>MC AI Whitepaper</image:caption><image:title>MC AI Whitepaper</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Centretown%20Community%20Health%20Centre%20logo.png</image:loc><image:caption>Centretown Community Health Centre logo</image:caption><image:title>Centretown Community Health Centre logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Stem%20Cell%20Network%20Logo.png</image:loc><image:caption>Stem Cell Network Logo</image:caption><image:title>Stem Cell Network Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/College%20of%20Nurses%20of%20Ontario%20logo.png</image:loc><image:caption>College of Nurses of Ontario logo</image:caption><image:title>College of Nurses of Ontario logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Jana%20Corporation%20logo.png</image:loc><image:caption>Jana Corporation logo</image:caption><image:title>Jana Corporation logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Drive%20Change.png</image:loc><image:caption>Drive Change</image:caption><image:title>Drive Change</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Propel%20Growth%20and%20leverage%20innovation.png</image:loc><image:caption>Propel Growth and leverage innovation</image:caption><image:title>Propel Growth and leverage innovation</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/CIRA%20Logo.png</image:loc><image:caption>CIRA Logo</image:caption><image:title>CIRA Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Asiya%20Shams%20Headshot%202024-Square.png</image:loc><image:caption>MC-Asiya Shams Headshot 2024-Square</image:caption><image:title>MC-Asiya Shams Headshot 2024-Square</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Multiethnic%20group%20of%20happy%20business%20people%20working%20together%20in%20office.jpeg</image:loc><image:caption>Multiethnic group of happy business people working together in office</image:caption><image:title>Multiethnic group of happy business people working together in office</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%202.png</image:loc><image:caption>Step 2</image:caption><image:title>Step 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Royal%20College%20Physicians%20Logo.png</image:loc><image:caption>Royal College Physicians Logo</image:caption><image:title>Royal College Physicians Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Stem%20Cell%20Network.png</image:loc><image:caption>Stem Cell Network Logo</image:caption><image:title>LOGO-Stem Cell Network</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Get%20Expertise.png</image:loc><image:caption>Get Expertise</image:caption><image:title>Get Expertise</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%201%20Transparent%20BG.png</image:loc><image:caption>Step 1 Transparent BG</image:caption><image:title>Step 1 Transparent BG</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Medical%20Council%20of%20Canada%20logo.png</image:loc><image:caption>Medical Council of Canada logo</image:caption><image:title>Medical Council of Canada logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Man%20using%20tablet%20pc%20against%20sterile%20bedroom.jpeg</image:loc><image:caption>Man using tablet pc against sterile bedroom</image:caption><image:title>Man using tablet pc against sterile bedroom</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Kinaxis%20Logo.png</image:loc><image:caption>Kinaxis Logo</image:caption><image:title>Kinaxis Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/City%20of%20Ottawa%20Logo.png</image:loc><image:caption>City of Ottawa Logo</image:caption><image:title>City of Ottawa Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/AdobeStock_569534647.jpeg</image:loc><image:caption>AdobeStock_569534647</image:caption><image:title>AdobeStock_569534647</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Man%20using%20tablet%20pc%20against%20medical%20interface%20on%20xray.jpeg</image:loc><image:caption>Man using tablet pc against medical interface on xray</image:caption><image:title>Man using tablet pc against medical interface on xray</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/IT%20Digital%20Three%20As.svg</image:loc><image:caption>IT Digital Three As</image:caption><image:title>IT Digital Three As</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://www.stratford.group/blog/look-to-the-leaders-thoughts-on-a-post-pandemic-workplace</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Look%20to%20the%20Leaders.png</image:loc><image:caption>Presenter sitting on desk at front of room, speaking to a group. Text overlay "Look to the Leaders"</image:caption><image:title>BLOG-Look to the Leaders</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/client-you-i-tv-takes-home-two-bob-awards</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-You.iTV%20BOB%20Awards.png</image:loc><image:caption>NEWS-You.iTV BOB Awards</image:caption><image:title>NEWS-You.iTV BOB Awards</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-08-29</lastmod></url><url><loc>https://www.stratford.group/blog/the-human-cost-of-role-confusion-at-work</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Blurred%20Lines%2c%20Burned%20Out%20Teams.png</image:loc><image:caption>BLOG-Blurred Lines, Burned Out Teams</image:caption><image:title>BLOG-Blurred Lines, Burned Out Teams</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Laura%20Peddie.png</image:loc><image:caption>Laura Peddie</image:caption><image:title>Laura Peddie</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.stratford.group/blog/a-trademark-cautionary-tale-dunns-wins-trademark-infringement-case</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Trademark%20cautionary%20tale.png</image:loc><image:caption>Person holding a large deli sandwich wrapped in paper. Text overlay "A Trademark Cautionary Tale."</image:caption><image:title>BLOG-Trademark cautionary tale</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/news/congratulations-taggart-group</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Taggart%20Anniversary-1.png</image:loc><image:caption>Congratulatory message to Taggart with their logo and background image of construction site.</image:caption><image:title>NEWS-Taggart Anniversary-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-10-13</lastmod></url><url><loc>https://www.stratford.group/blog/business-execution</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024-Circle</image:caption><image:title>MC-Colleen Kelley Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Business%20Execution%20-%20Getting%20Things%20Done.png</image:loc><image:caption>BLOG-Business Execution - Getting Things Done</image:caption><image:title>BLOG-Business Execution - Getting Things Done</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Strategic%20Framework.png</image:loc><image:caption>Strategic Framework</image:caption><image:title>Strategic Framework</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/from-ok-to-okr</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20FOOTER-OBJ%20Feature.png</image:loc><image:caption>Open magazine with text "This blog post was first published in the Ottawa Business Journal as part of their Expert Bloggers Series" Link to article.</image:caption><image:title>BLOG FOOTER-OBJ Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-From%20OK%20to%20OKR.png</image:loc><image:caption>Close up of woman's hand holding a marker while writing on whiteboard, the rest of her is out of focus in background. Text overlay "From OK to OKR"</image:caption><image:title>BLOG-From OK to OKR</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/blog/collaboration-over-competition/</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/GRAPHIC-Colloboration%20in%20New%20Competition%203.png</image:loc><image:caption>Icons representing point #3: Partner and Company icons feed into Value icon</image:caption><image:title>GRAPHIC-Colloboration in New Competition 3</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/GRAPHIC-Colloboration%20is%20New%20Competition%201.png</image:loc><image:caption>3 piece venn diagram that is a graphic representation of #1 as identified in blog.</image:caption><image:title>GRAPHIC-Colloboration is New Competition 1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/GRAPHIC-Colloboration%20is%20New%20Competition%202.png</image:loc><image:caption>Visual representation of #2 as identified in blog post</image:caption><image:title>GRAPHIC-Colloboration is New Competition 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Collaboration%20is%20new%20competition.png</image:loc><image:caption>Diverse colleagues seated around conference table with brainstorming on a whiteboard behind. Text overlay "Collaboration is the New Competition."</image:caption><image:title>BLOG-Collaboration is new competition</image:title></image:image><lastmod>2025-07-03</lastmod></url><url><loc>https://www.stratford.group/news/navigating-salary-planning-in-2026</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS%20-%20Compensation%20Planning.png</image:loc><image:caption>NEWS - Compensation Planning</image:caption><image:title>NEWS - Compensation Planning</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://www.stratford.group/blog/stay-competitive-with-a-forward-looking-ip-strategy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20Stay%20Competitive%20With%20a%20Forward-Looking%20IP%20Strategy..png</image:loc><image:caption>BLOG-How to Stay Competitive With a Forward-Looking IP Strategy.</image:caption><image:title>BLOG-How to Stay Competitive With a Forward-Looking IP Strategy.</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202024-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-09-24</lastmod></url><url><loc>https://www.stratford.group/blog/funding-your-business</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Funding%20Your%20Business.png</image:loc><image:caption>Several progressively higher stacks of coins with jar full of coins that has a plant growing from it. Text overlay "Funding Your Business."</image:caption><image:title>BLOG-Funding Your Business</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/news/stratford-participating-in-disrupt-hr-2024</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Disrupt%20HR%20(1).png</image:loc><image:caption>NEWS-Disrupt HR (1)</image:caption><image:title>NEWS-Disrupt HR (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-09-27</lastmod></url><url><loc>https://www.stratford.group/blog/a-rapid-fire-guide-to-building-an-employment-brand-that-works</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Guide%20to%20build%20an%20employment%20brand.png</image:loc><image:caption>Smiling man leaning back casually in desk chair, post-it on his forehead says "Be Happy." Text overlay "Guide to Building Employment Brand that Works"</image:caption><image:title>BLOG-Guide to build an employment brand</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/blog/protect-intellectual-property</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Can%20you%20afford%20not%20to%20protect%20your%20IP.png</image:loc><image:caption>Person in rain jacket and rain boots holding an umbrella over their head with text overlay of "Can You Afford Not to Protect Your IP?"</image:caption><image:title>BLOG-Can you afford not to protect your IP</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/blog/igniting-growth-the-evolving-pivot</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Igniting-Growth-Evolving-Pivot.png</image:loc><image:caption>Quadrants with each axis divided into Existing and New with information discussed in blog divided into relevant quadrant</image:caption><image:title>INFOGRAPHIC-Igniting-Growth-Evolving-Pivot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Evolving%20Pivot.png</image:loc><image:caption>Rows of white paper boats with a single red boat turning out of formation with text overlay "The Evolving Pivot"</image:caption><image:title>BLOG-The Evolving Pivot</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/blog/the-hidden-dangers-of-an-over-curated-life</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Hidden%20Dangers%20-Iceberg.png</image:loc><image:caption>Partially submerged iceberg with larger portion beneath the water to demonstrate that things we don't see are often more numerous than what we do see</image:caption><image:title>Hidden Dangers -Iceberg</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Dangers%20of%20an%20Over-Curated%20Life.png</image:loc><image:caption>Hand holding remote pointed at television displaying the Netflix logo with text overlay "The Dangers of an Over-Curated Life"</image:caption><image:title>BLOG-The Dangers of an Over-Curated Life</image:title></image:image><lastmod>2023-11-23</lastmod></url><url><loc>https://www.stratford.group/news/stratford-iam-300-2023-recognition</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-IAM%20300%202023%20Announcement.png</image:loc><image:caption>Natalie Giroux and Myriam Davidson with text announcing IAM 300 recognition</image:caption><image:title>NEWS-IAM 300 2023 Announcement</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-10-13</lastmod></url><url><loc>https://www.stratford.group/blog/ai-workslop-why-its-taking-up-so-much-of-your-time-stratford-group</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Majd%20Karam%20Headshot%202024-Circle.png</image:loc><image:caption>Majd Karam</image:caption><image:title>MC-Majd Karam Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-What%20is%20AI%20Workslop%20and%20Why%20is%20It%20Taking%20Up%20So%20Much%20of%20Your%20Time.png</image:loc><image:caption>BLOG-What is AI Workslop and Why is It Taking Up So Much of Your Time</image:caption><image:title>BLOG-What is AI Workslop and Why is It Taking Up So Much of Your Time</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-20</lastmod></url><url><loc>https://www.stratford.group/blog/six-drivers-employee-engagement</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-8%20Drivers%20of%20Employee%20Engagement.png</image:loc><image:caption>Business team fist bumping and smiling while seated around a table with blog title superimposed over image</image:caption><image:title>BLOG-8 Drivers of Employee Engagement</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-EMPLOYEE%20ENGAGEMENT%202O24.png</image:loc><image:caption>Infographic listing the 8 drivers of employee engagement as outlined in the blog</image:caption><image:title>INFOGRAPHIC-EMPLOYEE ENGAGEMENT 2O24</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/what-drake-can-teach-you-about-trademark-law</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-What%20Drake%20can%20teach%20about%20copyright%20law.png</image:loc><image:caption>Drake taking a pause mid song during a performance with text overlay "What Drake Can Teach You About Trademark Law."</image:caption><image:title>BLOG-What Drake can teach about copyright law</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/news/event-recap-ip-artificial-intelligence-access-to-funding</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-KTM%20IP%20Event%20recap.png</image:loc><image:caption>NEWS-KTM IP Event recap</image:caption><image:title>NEWS-KTM IP Event recap</image:title></image:image><lastmod>2024-05-03</lastmod></url><url><loc>https://www.stratford.group/news/rana-chreyh-brings-stratford-perspective-to-ai-in-healthtech-panel</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/SOCIAL-Tech%20Thursday%20Panel.png</image:loc><image:caption>SOCIAL-Tech Thursday Panel</image:caption><image:title>SOCIAL-Tech Thursday Panel</image:title></image:image><lastmod>2026-02-10</lastmod></url><url><loc>https://www.stratford.group/blog/can-robots-keep-secrets</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Can%20Robots%20Keep%20Secrets.png</image:loc><image:caption>Business man talking animatedly with an android robot with title of blog superimposed over image.</image:caption><image:title>BLOG-Can Robots Keep Secrets</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/blog/what-michael-jordan-can-teach-you-about-copyright</loc><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/JordanJumpMan-300x210.jpg</image:loc><image:caption>JordanJumpMan-300x210</image:caption><image:title>JordanJumpMan-300x210</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Jumpman-Logo-300x200.jpg</image:loc><image:caption>Jumpman-Logo-300x200</image:caption><image:title>Jumpman-Logo-300x200</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Michael%20Jordan%20copyright.png</image:loc><image:caption>Action shot of Michael Jordan mid-air making a slam jump with text overlay "What Michael Jordan Can Teach You About Copyright."</image:caption><image:title>BLOG-Michael Jordan copyright</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/whos-accountable-for-innovation</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Who%20is%20accountable%20for%20innovation.png</image:loc><image:caption>Man screwing in a lightbulb in an overhead light fixture with text overlay "Who is Accountable for Innovation?"</image:caption><image:title>BLOG-Who is accountable for innovation</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.stratford.group/blog/scaling-businesses</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-From%20start-up%20to%20grown%20up.png</image:loc><image:caption>Child standing in front of chalkboard measuring stick holding arm above head attempting to reach top line. Text overlay of "From Start-Up to Grown-Up"</image:caption><image:title>BLOG-From start-up to grown up</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/dean-fulford-to-deliver-talk-at-innovate-work-virtual-event</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Dean%20to%20Speak%20at%20Innovate%20Work.png</image:loc><image:caption>NEWS-Dean to Speak at Innovate Work</image:caption><image:title>NEWS-Dean to Speak at Innovate Work</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/telfer-executive-programs-and-stratford-launch-leadership-program</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Telfer%20Press%20Release%20for%20L4S%20Collab.png</image:loc><image:caption>NEWS-Telfer Press Release for L4S Collab</image:caption><image:title>NEWS-Telfer Press Release for L4S Collab</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-11-13</lastmod></url><url><loc>https://www.stratford.group/news/obj-feature-stratford-intellectual-property-with-north-ip</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20Intellectual%20Property%20&amp;%20North%20IP.png</image:loc><image:caption>NEWS-Stratford Intellectual Property &amp; North IP</image:caption><image:title>NEWS-Stratford Intellectual Property &amp; North IP</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-12-02</lastmod></url><url><loc>https://www.stratford.group/blog/price-increase</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Im%20Writing%20to%20Inform%20You%20of%20a%20Price%20Increase.png</image:loc><image:caption>Three piles of coins of increasing size in a row with text overlay "I'm Writing to Inform You of a Price Increase"</image:caption><image:title>BLOG-Im Writing to Inform You of a Price Increase</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-11-24</lastmod></url><url><loc>https://www.stratford.group/blog/business-optimization-three-levers-for-unlocking-value</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Business%20Optimization%20Three%20Levers%20for%20Unlocking%20Value.png</image:loc><image:caption>Business Optimization Three Levers for Unlocking Value</image:caption><image:title>Business Optimization Three Levers for Unlocking Value</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/3%20Enablers%20of%20Business%20Optimization-1.png</image:loc><image:caption>3 Enablers of Business Optimization-1</image:caption><image:title>3 Enablers of Business Optimization-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Business%20Optimization%20Three%20Levers%20for%20Unlocking%20Value-1.png</image:loc><image:caption>Business Optimization Three Levers for Unlocking Value-1</image:caption><image:title>Business Optimization Three Levers for Unlocking Value-1</image:title></image:image><lastmod>2025-07-03</lastmod></url><url><loc>https://www.stratford.group/blog/primary-success-drivers</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Value%20Builder%20Success%20Drivers.png</image:loc><image:caption>infographic representation of the 8 primary success drivers that were identified in the blog post.</image:caption><image:title>INFOGRAPHIC-Value Builder Success Drivers</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-04-15</lastmod></url><url><loc>https://www.stratford.group/blog/optimizing-information-systems</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Takin%20Care%20of%20Business.png</image:loc><image:caption>Close-up of strings on an electric guitar with text overlay "Takin' Care of Business."</image:caption><image:title>BLOG-Takin Care of Business</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/blog/embracing-our-own-advice-stratfords-leap-into-strategic-mergers</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Embracing%20Our%20Own%20Advice.png</image:loc><image:caption>Woman describes business plan with hand gestures to seated colleagues on either side with title of blog superimposed over the image.</image:caption><image:title>BLOG-Embracing Our Own Advice</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-01-24</lastmod></url><url><loc>https://www.stratford.group/blog/attracting-talent</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Attracting%20the%20Right%20Talent.png</image:loc><image:caption>Infographic listing the 6 components of attracting the right talent as described in the blog post</image:caption><image:title>INFOGRAPHIC-Attracting the Right Talent</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Attracting%20the%20Right%20Talent.png</image:loc><image:caption>A row of interview candidates passing the time in the waiting room with the title of the blog superimposed over the image</image:caption><image:title>BLOG-Attracting the Right Talent</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/blog/total-rewards-dollars</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Mike%20DAmico%20Headshot%202024-Circle.png</image:loc><image:caption>Mike D'Amico</image:caption><image:title>PC-Mike DAmico Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Total%20Rewards%20Alignment%20Pyramid.png</image:loc><image:caption>Total Rewards Alignment Pyramid</image:caption><image:title>Total Rewards Alignment Pyramid</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Make%20Every%20Reward%20Count.png</image:loc><image:caption>BLOG-Make Every Reward Count</image:caption><image:title>BLOG-Make Every Reward Count</image:title></image:image><lastmod>2025-09-03</lastmod></url><url><loc>https://www.stratford.group/blog/keep-it-secret-keep-it-safe-ip-lessons-you-can-learn-from-a-security-breach</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Keep%20it%20secret.png</image:loc><image:caption>Man sitting in front of multiple computer screens wearing handsfree headset. Text overlay "Keep it Secret, Keep it Safe."</image:caption><image:title>BLOG-Keep it secret</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/blog/nose-in-fingers-out</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Nose%20In%2c%20Fingers%20Out.png</image:loc><image:caption>Two hands holding puppet strings with text overlay "Nose In, Fingers Out."</image:caption><image:title>BLOG-Nose In, Fingers Out</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/companies-need-intellectual-property-strategies-which-always-keep-the-end-goal-in-mind-globe-mail-article-by-stratfords-natalie-giroux</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Natalie%20Globe%20&amp;%20Mail%20article.png</image:loc><image:caption>NEWS-Natalie Globe &amp; Mail article</image:caption><image:title>NEWS-Natalie Globe &amp; Mail article</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/news/2024-iam-patent-1000-stratford-intellectual-property</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20in%20IAM1000%202024.png</image:loc><image:caption>NEWS-Stratford in IAM1000 2024</image:caption><image:title>NEWS-Stratford in IAM1000 2024</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-06-06</lastmod></url><url><loc>https://www.stratford.group/blog/know-where-you-make-a-difference-and-work-on-it</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Know%20Where%20You%20Make%20a%20Difference%20-%20and%20Work%20on%20It.png</image:loc><image:caption>Smiling woman holding tablet with text overlay "Know where you make a difference - an work on it!"</image:caption><image:title>BLOG-Know Where You Make a Difference - and Work on It</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-06-22</lastmod></url><url><loc>https://www.stratford.group/blog/experience-employee-engagement</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-4%20tips%20for%20employee%20engagement.png</image:loc><image:caption>Man and woman walking and talking through a busy work place with text overlay, "4 Tips to Experience Long-Term Employee Engagement."</image:caption><image:title>BLOG-4 tips for employee engagement</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-06-29</lastmod></url><url><loc>https://www.stratford.group/news/two-stratford-intellectual-property-leaders-in-2025-iam-strategy-300</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Natalie%20&amp;%20Myriam%20IAM%20300%202025.png</image:loc><image:caption>NEWS-Natalie &amp; Myriam IAM 300 2025</image:caption><image:title>NEWS-Natalie &amp; Myriam IAM 300 2025</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-13</lastmod></url><url><loc>https://www.stratford.group/news/natalie-giroux-joins-axeo-as-expert-in-residence</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Natalie%20Giroux%20Named%20Expert%20in%20Residence%20at%20Axeo.png</image:loc><image:caption>NEWS-Natalie Giroux Named Expert in Residence at Axeo</image:caption><image:title>NEWS-Natalie Giroux Named Expert in Residence at Axeo</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://www.stratford.group/blog/strategic-opportunism</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/2026%20Global%20Trends%20Resource%20Image.png</image:loc><image:caption>2026 Global Trends Resource Image</image:caption><image:title>2026 Global Trends Resource Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Are%20You%20Planning%20or%20Just%20Fooling%20Yourself.png</image:loc><image:caption>Joker from a deck of cards with text overlay "Are You Planning or Just Fooling Yourself?"</image:caption><image:title>BLOG-Are You Planning or Just Fooling Yourself</image:title></image:image><lastmod>2026-02-09</lastmod></url><url><loc>https://www.stratford.group/contact-us</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Contact%20Us-One%20Hero.png</image:loc><image:caption>Stratford's yellow wingback chairs</image:caption><image:title>Contact Us-One Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Vistage%20logo.png</image:loc><image:caption>Vistage logo</image:caption><image:title>Vistage logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/TEC%20Canada%20logo.png</image:loc><image:caption>TEC Canada logo</image:caption><image:title>TEC Canada logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/SG-LogoMark-RGB-Small.png</image:loc><image:caption>Stratford Orb - colour</image:caption><image:title>SG-LogoMark-RGB-Small</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-05-21</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/accedian-acquires-performance-vision</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Accedian%20Acquires%20Performance%20Vision.png</image:loc><image:caption>NEWS-Accedian Acquires Performance Vision</image:caption><image:title>NEWS-Accedian Acquires Performance Vision</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-08-30</lastmod></url><url><loc>https://www.stratford.group/news/leadership-for-success-for-construction-now-gold-seal-accredited</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS%20-%20L4S%20Construction%20Gold%20Seal%20Announcement.png</image:loc><image:caption>NEWS - L4S Construction Gold Seal Announcement</image:caption><image:title>NEWS - L4S Construction Gold Seal Announcement</image:title></image:image><lastmod>2025-07-22</lastmod></url><url><loc>https://www.stratford.group/blog/workplace-considerations-and-reminders-as-covid-continues</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Workplace%20considerations%20during%20Covid.png</image:loc><image:caption>Individual working on a laptop wearing a surgical mask with text overlay "Workplace Considerations &amp; Reminders as COVID Continues."</image:caption><image:title>BLOG-Workplace considerations during Covid</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/profile/meet-kim-capiau</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Dont%20be%20a%20victim%20of%20your%20own%20success.png</image:loc><image:caption>Pyramid of wooden blocks with drawing of man reaching high above the top block. 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Text overlay "The Silent Ambassador of Your Brand."</image:caption><image:title>BLOG-Silent ambassador of your brand</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-NDA%20loophole.png</image:loc><image:caption>Man holding a pen pointing out a clause in an NDA to two female coworkers with text overlay "The NDA Loophole When it Comes to IP."</image:caption><image:title>BLOG-NDA loophole</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Not%20on%20my%20watch.png</image:loc><image:caption>Woman standing against a concrete wall holding a pair of binoculars to her eyes looking to the left. Text overlay "Not on My Watch."</image:caption><image:title>BLOG-Not on my watch</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Sounds%20like%20a%20trademark.png</image:loc><image:caption>Close up of woman with hand to ear pantomiming listening. Text overlay "Sounds Like a Trademark."</image:caption><image:title>BLOG-Sounds like a trademark</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Decoding%20Official%20Marks%20-%20the%20Government%E2%80%99s%20VIP%20Pass%20to%20Trademark%20Protection.png</image:loc><image:caption>BLOG-Decoding Official Marks - the Government’s VIP Pass to Trademark Protection</image:caption><image:title>BLOG-Decoding Official Marks - the Government’s VIP Pass to Trademark Protection</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Award%20%232%20Icon.png</image:loc><image:caption>Award #2 Icon</image:caption><image:title>Award #2 Icon</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Award%20%233%20Icon.png</image:loc><image:caption>Award #3 Icon</image:caption><image:title>Award #3 Icon</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Where%20have%20I%20heard%20that%20before.png</image:loc><image:caption>Women sitting on a rooftop patio listening to music playing on headphones. Text overlay "Where Have I Heard That Before?"</image:caption><image:title>BLOG-Where have I heard that before</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Kim%20Capiau%20This%20or%20That.png</image:loc><image:caption>Kim Capiau This or That</image:caption><image:title>Kim Capiau This or That</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/jim-roche-appointed-president-and-ceo-of-thinkrf</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20Appointed%20ThinkRF%20CEO.png</image:loc><image:caption>NEWS-Jim Appointed ThinkRF CEO</image:caption><image:title>NEWS-Jim Appointed ThinkRF CEO</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/are-you-ready-to-transform-your-leadership-style</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Ready%20to%20transform%20your%20leadership%20style.png</image:loc><image:caption>Bearded business man smiling at camera with group of colleagues talking in background with text overlay "Ready to Transform Your Leadership Style."</image:caption><image:title>BLOG-Ready to transform your leadership style</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-04-11</lastmod></url><url><loc>https://www.stratford.group/blog/trademark-squatters</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Dont%20be%20a%20victim%20of%20your%20own%20success.png</image:loc><image:caption>Pyramid of wooden blocks with drawing of man reaching high above the top block. Text overlay of "Don't be a Victim of Your Own Success!"</image:caption><image:title>BLOG-Dont be a victim of your own success</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-11-23</lastmod></url><url><loc>https://www.stratford.group/blog/6-advantages-of-member-experience-for-associations-stratford-group-ltd</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Infographic-BENEFITS%20OF%20A%20MX-CENTRIC%20APPROACH%20%20FOR%20ASSOCIATIONS.png</image:loc><image:caption>Infographic-BENEFITS OF A MX-CENTRIC APPROACH  FOR ASSOCIATIONS</image:caption><image:title>Infographic-BENEFITS OF A MX-CENTRIC APPROACH  FOR ASSOCIATIONS</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20Strong%20Member%20Experiences%20Build%20Loyalty%20&amp;%20Growth.png</image:loc><image:caption>BLOG-How Strong Member Experiences Build Loyalty &amp; Growth</image:caption><image:title>BLOG-How Strong Member Experiences Build Loyalty &amp; Growth</image:title></image:image><lastmod>2025-04-02</lastmod></url><url><loc>https://www.stratford.group/news/better-strategies-broader-impact-ma-with-stratford</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-MC-M&amp;A%20Campaign.png</image:loc><image:caption>NEWS-MC-M&amp;A Campaign</image:caption><image:title>NEWS-MC-M&amp;A Campaign</image:title></image:image><lastmod>2024-03-21</lastmod></url><url><loc>https://www.stratford.group/blog/leadership-mountain-bike</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Leadership%20is%20Just%20Like%20Riding%20a%20(Mountain)%20Bike.png</image:loc><image:caption>Action shot from rider's POV of mountain biking through wooded area with text overlay "Leadership is Just Like Riding a (mountain) Bike."</image:caption><image:title>BLOG-Leadership is Just Like Riding a (Mountain) Bike</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-11-24</lastmod></url><url><loc>https://www.stratford.group/ceo-board-governance</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%203.png</image:loc><image:caption>Step 3</image:caption><image:title>Step 3</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/External%20Benchmarking.png</image:loc><image:caption>External Benchmarking</image:caption><image:title>External Benchmarking</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Neurovine%20Logo.png</image:loc><image:caption>Neurovine Logo</image:caption><image:title>Neurovine Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Calian%20OBJ%20Article%20hero.png</image:loc><image:caption>Calian OBJ Article hero</image:caption><image:title>Calian OBJ Article hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC09125%20(2).jpg</image:loc><image:caption>DSC09125 (2)</image:caption><image:title>DSC09125 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Purefacts.png</image:loc><image:caption>Purefact Logo</image:caption><image:title>LOGO-Purefacts</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Calian%20Logo.png</image:loc><image:caption>Calian Logo</image:caption><image:title>Calian Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Rewind.io%20Logo%20-%20transparent.png</image:loc><image:caption>Rewind.io Logo - transparent</image:caption><image:title>Rewind.io Logo - transparent</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%202.png</image:loc><image:caption>Step 2</image:caption><image:title>Step 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/CEO%20Advisory%20blog%20landscape.png</image:loc><image:caption>CEO Advisory blog landscape</image:caption><image:title>CEO Advisory blog landscape</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%204.png</image:loc><image:caption>Step 4</image:caption><image:title>Step 4</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Roche%20Headshot%202025-Profile.jpg</image:loc><image:caption>Jim Roche</image:caption><image:title>SG-Jim Roche Headshot 2025-Profile</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Stanford%20Homes.png</image:loc><image:caption>Stanford Homes logo</image:caption><image:title>LOGO-Stanford Homes</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08910.jpg</image:loc><image:caption>DSC08910</image:caption><image:title>DSC08910</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%201%20Transparent%20BG.png</image:loc><image:caption>Step 1 Transparent BG</image:caption><image:title>Step 1 Transparent BG</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Stratford%20Community%20Hero.png</image:loc><image:caption>Stratford Community Hero</image:caption><image:title>Stratford Community Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/FCM%20Logo.png</image:loc><image:caption>FCM Logo</image:caption><image:title>FCM Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/7IV07492%20(2).jpg</image:loc><image:caption>7IV07492 (2)</image:caption><image:title>7IV07492 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/CHEO%20Research%20Institute%20logo.png</image:loc><image:caption>CHEO Research Institute colour logo</image:caption><image:title>CHEO Research Institute logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Strategic%20planning%20and%20execution.png</image:loc><image:caption>Strategic planning and execution</image:caption><image:title>Strategic planning and execution</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Board%20effectiveness.png</image:loc><image:caption>Board effectiveness</image:caption><image:title>Board effectiveness</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08908.jpg</image:loc><image:caption>DSC08908</image:caption><image:title>DSC08908</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Stem%20Cell%20Network.png</image:loc><image:caption>Stem Cell Network Logo</image:caption><image:title>LOGO-Stem Cell Network</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/ThinkRF%20Logo.png</image:loc><image:caption>ThinkRF Logo</image:caption><image:title>ThinkRF Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Mortgage%20Alliance%20logo%20-%20transparent.png</image:loc><image:caption>Mortgage Alliance logo - transparent</image:caption><image:title>Mortgage Alliance logo - transparent</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/Canadian%20Nurses%20Protective%20Society%20logo.png</image:loc><image:caption>Canadian Nurses Protective Society colour logo</image:caption><image:title>Canadian Nurses Protective Society logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC05176%20(2).jpg</image:loc><image:caption>DSC05176 (2)</image:caption><image:title>DSC05176 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Kinaxis%20Logo.png</image:loc><image:caption>Kinaxis Logo</image:caption><image:title>Kinaxis Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024</image:caption><image:title>MC-Colleen Kelley Headshot 2024</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Achieve%20Results.png</image:loc><image:caption>Achieve Results</image:caption><image:title>Achieve Results</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Lee%20Valley%20Logo.png</image:loc><image:caption>Lee Valley Logo</image:caption><image:title>Lee Valley Logo</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://www.stratford.group/blog/closing-governance-gaps-in-small-and-medium-sized-boards</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Addressing%20Governance%20Gaps%20in%20Small%20and%20Medium-Sized%20Boards.png</image:loc><image:caption>BLOG-Addressing Governance Gaps in Small and Medium-Sized Boards</image:caption><image:title>BLOG-Addressing Governance Gaps in Small and Medium-Sized Boards</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Blog%20Infographics.png</image:loc><image:caption>Blog Infographics</image:caption><image:title>Blog Infographics</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024-Circle</image:caption><image:title>MC-Colleen Kelley Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-managers-client-elenion-technologies-investment</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Elenion%20Announces%20Investment.png</image:loc><image:caption>NEWS-Elenion Announces Investment</image:caption><image:title>NEWS-Elenion Announces Investment</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/leading-through-change-assessing-impact-readiness</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Kathryn%20Yeung%20Headshot%202024-Circle.png</image:loc><image:caption>Kathryn Yeung</image:caption><image:title>PC-Kathryn Yeung Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Leading%20Through%20Change%20Assessing%20Impact%20&amp;%20Readiness.png</image:loc><image:caption>BLOG-Leading Through Change Assessing Impact &amp; Readiness</image:caption><image:title>BLOG-Leading Through Change Assessing Impact &amp; Readiness</image:title></image:image><lastmod>2024-11-29</lastmod></url><url><loc>https://www.stratford.group/blog/is-your-board-designed-for-strategy-or-just-structure</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Designing%20Trust%20Around%20the%20Board%20Room%20Table.png</image:loc><image:caption>BLOG-Designing Trust Around the Board Room Table</image:caption><image:title>BLOG-Designing Trust Around the Board Room Table</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024-Circle</image:caption><image:title>MC-Colleen Kelley Headshot 2024-Circle</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-biotalent-canada-ranked-33-in-canadas-best-workplaces</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Congrats%20BioTalent%20Canada.png</image:loc><image:caption>NEWS-Congrats BioTalent Canada</image:caption><image:title>NEWS-Congrats BioTalent Canada</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/client-kinaxis-takes-home-deal-of-the-year-award-at-best-ottawa-business-awards</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Kinaxis%20Deal%20of%20the%20Year%20Award.png</image:loc><image:caption>NEWS-Kinaxis Deal of the Year Award</image:caption><image:title>NEWS-Kinaxis Deal of the Year Award</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/stratford-partners-with-cmc-microsystems-in-duet-initiative</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20Joins%20DUET%20Initiative%20as%20a%20Partner.png</image:loc><image:caption>NEWS-Stratford Joins DUET Initiative as a Partner</image:caption><image:title>NEWS-Stratford Joins DUET Initiative as a Partner</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-05-12</lastmod></url><url><loc>https://www.stratford.group/blog/the-what-and-how-of-solving-business-problems</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20What%20and%20How%20of%20Solving%20Business%20Problems.png</image:loc><image:caption>Close up of hands solving a Rubik's cube. Title of blog superimposed over image.</image:caption><image:title>BLOG-The What and How of Solving Business Problems</image:title></image:image><lastmod>2024-01-24</lastmod></url><url><loc>https://www.stratford.group/blog/fatherly-success</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Fatherly%20%20Advice%20for%20Success.png</image:loc><image:caption>Father giving advice to son while sitting on a park bench. Text overlay "Fatherly Advice for Success."</image:caption><image:title>BLOG-Fatherly  Advice for Success</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/blog/turning-procrastination-procrastinaction</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Turning%20Procrastination%20into%20ProcrastinACTION.png</image:loc><image:caption>Woman sitting at desk with feet up throwing a paper airplane. Text overlay "Turning Procrastination into ProcrastinACTION"</image:caption><image:title>BLOG-Turning Procrastination into ProcrastinACTION</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/news/see-you-at-csae-t%C3%AAte-%C3%A0-t%C3%AAte-2025</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-We%E2%80%99ll%20be%20at%20CSAE%E2%80%99s%20T%C3%AAte-%C3%A0-T%C3%AAte.png</image:loc><image:caption>NEWS-We’ll be at CSAE’s Tête-à-Tête</image:caption><image:title>NEWS-We’ll be at CSAE’s Tête-à-Tête</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-01-22</lastmod></url><url><loc>https://www.stratford.group/blog/confidence-check-ai-in-strategic-planning</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/AI%20REDUCES%20OVERCONFIDENCE.png</image:loc><image:caption>AI REDUCES OVERCONFIDENCE</image:caption><image:title>AI REDUCES OVERCONFIDENCE</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Using%20AI%20to%20Prevent%20Overconfidence%20in%20Planning.png</image:loc><image:caption>BLOG-Using AI to Prevent Overconfidence in Planning</image:caption><image:title>BLOG-Using AI to Prevent Overconfidence in Planning</image:title></image:image><lastmod>2025-07-03</lastmod></url><url><loc>https://www.stratford.group/blog/risk-management-more-than-a-trend</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Risk%20management%20more%20than%20a%20trend.png</image:loc><image:caption>Wooden block stacking game with several blocks removed with a hand removing one. Text overlay "Risk Management...More Than a Trend."</image:caption><image:title>BLOG-Risk management more than a trend</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://www.stratford.group/news/communitech-ip-digital-event</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/EVENT-IP%20Digital%20Event.png</image:loc><image:caption>EVENT-IP Digital Event</image:caption><image:title>EVENT-IP Digital Event</image:title></image:image><lastmod>2023-11-07</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/client-thinkrf-attracts-investment</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-ThinkRF%20$5M%20investment.png</image:loc><image:caption>NEWS-ThinkRF $5M investment</image:caption><image:title>NEWS-ThinkRF $5M investment</image:title></image:image><lastmod>2024-08-30</lastmod></url><url><loc>https://www.stratford.group/blog/customer-experience-advantages</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-CX%20Centric%20Approach.png</image:loc><image:caption>Vertical infographic of images and summary points of the benefits of a customer centric business as outlined in the blog post</image:caption><image:title>INFOGRAPHIC-CX Centric Approach</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Six%20advantages%20of%20customer%20experience.png</image:loc><image:caption>High level wireframe drawings with text overlay "Six Key Advantages of Customer Experience Explained."</image:caption><image:title>BLOG-Six advantages of customer experience</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/ultimate-guide-to-ip-funding</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Show%20Me%20the%20Money.png</image:loc><image:caption>Tom Cruise as Jerry Maguire talking into cell phone with title of blog post superimposed over image . Image credit: Tri Star Pictures</image:caption><image:title>BLOG-Show Me the Money</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-11-24</lastmod></url><url><loc>https://www.stratford.group/news/stratford-nominated-for-2025-hr-reporters-readers-choice-awards</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20Nominated%20in%202025%20HR%20Reporter%E2%80%99s%20Readers%E2%80%99%20Choice%20Awards.png</image:loc><image:caption>NEWS-Stratford Nominated in 2025 HR Reporter’s Readers’ Choice Awards</image:caption><image:title>NEWS-Stratford Nominated in 2025 HR Reporter’s Readers’ Choice Awards</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-03-18</lastmod></url><url><loc>https://www.stratford.group/news/stratford-is-participating-in-the-global-healthcare-innovation-summit-2024</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Myriam%20Davidson%20Headshot%202025-Circle.png</image:loc><image:caption>Myriam Davidson</image:caption><image:title>IP-Myriam Davidson Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Global%20Innovation%20Healthcare%20Summit%20(Sept).png</image:loc><image:caption>NEWS-Global Innovation Healthcare Summit (Sept)</image:caption><image:title>NEWS-Global Innovation Healthcare Summit (Sept)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratfords-ceo-jim-roche-joins-purefacts-advisory-board</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20Roche%20Purefacts%20Advisory%20Board.png</image:loc><image:caption>NEWS-Jim Roche Purefacts Advisory Board</image:caption><image:title>NEWS-Jim Roche Purefacts Advisory Board</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/myriam-davidson-interviewed-iam-global-leaders-2024</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-IAM%20300%20Global%20Leaders%20Myriam.png</image:loc><image:caption>Myriam Davidson with IAM 300 Global Leaders logo with title of article superimposed over the image.</image:caption><image:title>NEWS-IAM 300 Global Leaders Myriam</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-12-04</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/molding-the-leaders-of-ottawas-business-community</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20Leadership%20for%20Success%20Feature.png</image:loc><image:caption>NEWS-OBJ Leadership for Success Feature</image:caption><image:title>NEWS-OBJ Leadership for Success Feature</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/can-i-speed-up-trademark-applications</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Need%20for%20Speed.png</image:loc><image:caption>Child riding a scooter while wearing a rocket costume with text overlay "The Need for Speed."</image:caption><image:title>BLOG-The Need for Speed</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/about</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Cassie%20Frazer%20Headshot-Placeholder.png</image:loc><image:caption>Cassie Frazer Headshot-Placeholder</image:caption><image:title>Cassie Frazer Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Stratford%20Team.png</image:loc><image:caption>Stratford Team</image:caption><image:title>Stratford Team</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Stem%20Cell%20Network.png</image:loc><image:caption>Stem Cell Network Logo</image:caption><image:title>LOGO-Stem Cell Network</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Joyce%20Ntontolo%20Headshot%202024-Circle.png</image:loc><image:caption>Joyce Ntontolo</image:caption><image:title>PC-Joyce Ntontolo Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Angelica%20Venes%20Headshot%202024-Circle.png</image:loc><image:caption>IP-Angelica Venes Headshot 2024-Circle</image:caption><image:title>IP-Angelica Venes Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Stephanie%20Ramonet%20Headshot%202025-Circle.png</image:loc><image:caption>Stephanie Ramonet</image:caption><image:title>IP-Stephanie Ramonet Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Jean-Francois%20Joly%20Headshot%202024-Circle.png</image:loc><image:caption>Jean-Francois Joly</image:caption><image:title>IP-Jean-Francois Joly Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202024-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Andrea%20Avila%20Headshot%20Circle.png</image:loc><image:caption>IP-Andrea Avila Headshot Circle</image:caption><image:title>IP-Andrea Avila Headshot Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Mitten%20Building%20Products.png</image:loc><image:caption>Mitten Building Products</image:caption><image:title>Mitten Building Products</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Mike%20DAmico%20Headshot%202024-Square.png</image:loc><image:caption>Mike D'Amico</image:caption><image:title>PC-Mike DAmico Headshot 2024-Square</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Brad%20Both%20Headshot%202024-Circle.png</image:loc><image:caption>Brad Both</image:caption><image:title>SG-Brad Both Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Stratford%20with%20Calian.jpg</image:loc><image:caption>Stratford with Calian</image:caption><image:title>Stratford with Calian</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Zenobia%20Fanaswala%20Headshot%202024-Circle.png</image:loc><image:caption>Zenobia Fanaswala</image:caption><image:title>MC-Zenobia Fanaswala Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Values-Care.png</image:loc><image:caption>Values-Care</image:caption><image:title>Values-Care</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Majd%20Karam%20Headshot%202025-Circle.png</image:loc><image:caption>Majd Karam</image:caption><image:title>MC-Majd Karam Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Laura%20Peddie.png</image:loc><image:caption>Laura Peddie</image:caption><image:title>Laura Peddie</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Virtual%20Departments%20128x128.png</image:loc><image:caption>Virtual Departments 128x128</image:caption><image:title>Virtual Departments 128x128</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Paul%20Fortin%20Headshot-Placeholder.png</image:loc><image:caption>Paul Fortin</image:caption><image:title>IP-Paul Fortin Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Christyn%20Balagus%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Christyn Balagus Headshot 2024-Circle</image:caption><image:title>PC-Christyn Balagus Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Arrow.png</image:loc><image:caption>Arrow</image:caption><image:title>Arrow</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-John%20Hartley%20Headshot-Placeholder.png</image:loc><image:caption>John Hartley</image:caption><image:title>IP-John Hartley Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Ian%20Sutcliffe%20Headshot%202024-Circle.png</image:loc><image:caption>Ian Sutcliffe</image:caption><image:title>SG-Ian Sutcliffe Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Annette%20Abdali%20Headshot%202024-Circle.png</image:loc><image:caption>IP-Annette Abdali Headshot 2024-Circle</image:caption><image:title>IP-Annette Abdali Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Blank%20Headshot.png</image:loc><image:caption>Stratford orb used in place of missing headshot</image:caption><image:title>Blank Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024-Circle</image:caption><image:title>MC-Colleen Kelley Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Myriam%20Davidson%20Headshot%202025-Circle.png</image:loc><image:caption>Myriam Davidson</image:caption><image:title>IP-Myriam Davidson Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Royal%20College%20Physicians%20Logo.png</image:loc><image:caption>Royal College Physicians Logo</image:caption><image:title>Royal College Physicians Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/ThinkRF%20Logo.png</image:loc><image:caption>ThinkRF Logo</image:caption><image:title>ThinkRF Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Kim%20Butler_Website%20Headshot.png</image:loc><image:caption>Kim Butler_Website Headshot</image:caption><image:title>Kim Butler_Website Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Jordan%20Pynn_Website%20Headshot.png</image:loc><image:caption>Jordan Pynn_Website Headshot</image:caption><image:title>Jordan Pynn_Website Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Alison%20Delorme%20Headshot%20Circle.png</image:loc><image:caption>PC-Alison Delorme Headshot Circle</image:caption><image:title>PC-Alison Delorme Headshot Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Poor%20Results.png</image:loc><image:caption>Poor Results</image:caption><image:title>Poor Results</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Roche%20Headshot%202024-Circle.png</image:loc><image:caption>Jim Roche</image:caption><image:title>SG-Jim Roche Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Chiranjeev%20Kar%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Chiranjeev Kar Headshot 2024-Circle</image:caption><image:title>MC-Chiranjeev Kar Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Iraj%20Pourian%20Headshot%202025-Circle.png</image:loc><image:caption>Iraj Pourian</image:caption><image:title>SG-Iraj Pourian Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Melissa%20McKeon%20Headshot-Placeholder.png</image:loc><image:caption>Melissa McKeon</image:caption><image:title>IP-Melissa McKeon Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Smiling%20Profile%20Picture.jpg</image:loc><image:caption>B&amp;W headshot of Stratford CEO Jim Roche</image:caption><image:title>SG-Jim Smiling Profile Picture</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Louise%20Gorman%20Headshot%202025-Circle.png</image:loc><image:caption>Louise Gorman</image:caption><image:title>SG-Louise Gorman Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/image-png-3.png</image:loc><image:caption>image-png-3</image:caption><image:title>image-png-3</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/SG-LogoMark-RGB-Small.png</image:loc><image:caption>Stratford Orb - colour</image:caption><image:title>SG-LogoMark-RGB-Small</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024</image:caption><image:title>MC-Colleen Kelley Headshot 2024</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Colin%20Gallant%20Headshot%202024-Circle.png</image:loc><image:caption>IP-Colin Gallant Headshot 2024-Circle</image:caption><image:title>IP-Colin Gallant Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Trusted.png</image:loc><image:caption>Trusted</image:caption><image:title>Trusted</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Asiya%20Shams%20Headshot%202025-Circle.png</image:loc><image:caption>MC-Asiya Shams Headshot 2025-Circle</image:caption><image:title>MC-Asiya Shams Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/World%20Leading.png</image:loc><image:caption>World Leading</image:caption><image:title>World Leading</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Norm%20Paquette%20Headshot%202024-Circle.png</image:loc><image:caption>Norm Paquette</image:caption><image:title>SG-Norm Paquette Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Deepshi%20Madaan%20Headshot%202024-Circle.png</image:loc><image:caption>Deepshi Madaan</image:caption><image:title>IP-Deepshi Madaan Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Taylor%20Heffering%20Headshot%202024-Circle.png</image:loc><image:caption>Taylor Heffering</image:caption><image:title>PC-Taylor Heffering Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Get%20Expertise.png</image:loc><image:caption>Get Expertise</image:caption><image:title>Get Expertise</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Jesse%20Dors%20Headshot%202025-Circle.png</image:loc><image:caption>Jesse Dors</image:caption><image:title>PC-Jesse Dors Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Pierre%20Cote%20Headshot%202024-Circle.png</image:loc><image:caption>Pierre Cote</image:caption><image:title>PC-Pierre Cote Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Mike%20DAmico%20Headshot%202024-Circle.png</image:loc><image:caption>Mike D'Amico</image:caption><image:title>PC-Mike DAmico Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Harpreet%20Kaur%20Headshot%202025-Circle.png</image:loc><image:caption>Harpreet Kaur</image:caption><image:title>PC-Harpreet Kaur Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Award-Winning.png</image:loc><image:caption>Award-Winning</image:caption><image:title>Award-Winning</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Achieve%20Results.png</image:loc><image:caption>Achieve Results</image:caption><image:title>Achieve Results</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Kathryn%20Yeung%20Headshot%202024-Circle.png</image:loc><image:caption>Kathryn Yeung</image:caption><image:title>PC-Kathryn Yeung Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Canadian%20Blood%20Services%20Logo.png</image:loc><image:caption>Canadian Blood Services Logo</image:caption><image:title>Canadian Blood Services Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Annie%20Prescott%20Headshot%202025-Circle.png</image:loc><image:caption>PC-Annie Prescott Headshot 2025-Circle</image:caption><image:title>PC-Annie Prescott Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-John%20Browne%20Headshot-Placeholder.png</image:loc><image:caption>John Browne</image:caption><image:title>IP-John Browne Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/image-png-4.png</image:loc><image:caption>image-png-4</image:caption><image:title>image-png-4</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Puneet%20Yadav%20Headshot%202025-Circle.png</image:loc><image:caption>Puneet Yadav</image:caption><image:title>SG-Puneet Yadav Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Lindsay%20Harbers%20Headshot%202025-Circle.png</image:loc><image:caption>Lindsay Harbers</image:caption><image:title>SG-Lindsay Harbers Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Lee%20Valley%20Logo.png</image:loc><image:caption>Lee Valley Logo</image:caption><image:title>Lee Valley Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Sarah%20Ormon%20Headshot%202024-Circle.png</image:loc><image:caption>Sarah Ormon</image:caption><image:title>SG-Sarah Ormon Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Jill%20Birch%20Headshot-Placeholder.png</image:loc><image:caption>Jill Birch Headshot-Placeholder</image:caption><image:title>Jill Birch Headshot-Placeholder</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Calian%20Logo.png</image:loc><image:caption>Calian Logo</image:caption><image:title>Calian Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Belinda%20Biggs%20Headshot%202025-Circle.png</image:loc><image:caption>Belinda Biggs</image:caption><image:title>SG-Belinda Biggs Headshot 2025-Circle</image:title></image:image><lastmod>2026-04-14</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-elenion-technologies-to-be-acquired-by-nokia</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Elenion%20Acquired.png</image:loc><image:caption>NEWS-Elenion Acquired</image:caption><image:title>NEWS-Elenion Acquired</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/secret-business-growth-methodology</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Secret%20Business%20Growth%20Methodology.png</image:loc><image:caption>Group of business people pouring over analytics papers on a table with text overlay "Secret Business Growth Methodology."</image:caption><image:title>BLOG-Secret Business Growth Methodology</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-07-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-charity-sponsorship-restore-method-of-care-canada</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20Charity.png</image:loc><image:caption>NEWS-Stratford Charity</image:caption><image:title>NEWS-Stratford Charity</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/obtain-your-patent-as-quickly-as-possible-with-minimal-cost</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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Text overlay "Inventory is evil - except when it isn't"</image:caption><image:title>BLOG-Inventory is Evil - Except When It Isnt</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/blog/trademarks-quebec-bill96</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Lost%20in%20translation.png</image:loc><image:caption>Worldly women sitting alone in Parisienne cafe looking thoughtful as she sips coffee. Text overlay "Lost in Translation."</image:caption><image:title>BLOG-Lost in translation</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/science-decisionmaking</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Science%20of%20Better%20Decision-Making.png</image:loc><image:caption>Women with palms outstretched and a questioning look on her face with text overlay "The Science of Better Decision-Making"</image:caption><image:title>BLOG-The Science of Better Decision-Making</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/stratford-attending-ehealth-conference2024</loc><image:image><image:loc>https://www.stratford.group/hubfs/OMD%20EDUCATES.png</image:loc><image:caption>OMD EDUCATES</image:caption><image:title>OMD EDUCATES</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-05-17</lastmod></url><url><loc>https://www.stratford.group/blog/how-will-you-fight-churn-with-firefighters-or-power-yoga-part-2</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-Graham%20Cowen%20Contributor%20Headshot.jpeg</image:loc><image:caption>Graham Cowen</image:caption><image:title>EXTERNAL-Graham Cowen Contributor Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-Jennifer%20MacIntosh%20Contributor%20Headshot.jpeg</image:loc><image:caption>Jennifer MacIntosh</image:caption><image:title>EXTERNAL-Jennifer MacIntosh Contributor Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-Lauren%20Thibodeau%20Contributor%20Headshot.jpeg</image:loc><image:caption>Lauren Thibodeau</image:caption><image:title>EXTERNAL-Lauren Thibodeau Contributor Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/External-Leah%20Mcguire%20Contributor%20Headshot.jpeg</image:loc><image:caption>Leah Mcguire</image:caption><image:title>External-Leah Mcguire Contributor Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20Will%20You%20Fight%20Churn%20P2.png</image:loc><image:caption>Three firefighters holding water hoses aimed at unseen fire with text overlay "How Will You Fight Churn: With Firefighters or Power Yoga?"</image:caption><image:title>BLOG-How Will You Fight Churn P2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/How-Will-you-fight-churn-part-2.png</image:loc><image:caption>How-Will-you-fight-churn-part-2</image:caption><image:title>How-Will-you-fight-churn-part-2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/EXTERNAL-JF%20Pouliotte%20Contributor%20Headshot.jpeg</image:loc><image:caption>JF Pouliotte</image:caption><image:title>EXTERNAL-JF Pouliotte Contributor Headshot</image:title></image:image><lastmod>2023-06-26</lastmod></url><url><loc>https://www.stratford.group/blog/corporate-change</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-When%20the%20Winds%20Shift%20Staying%20Aligned%20Through%20Change.png</image:loc><image:caption>BLOG-When the Winds Shift Staying Aligned Through Change</image:caption><image:title>BLOG-When the Winds Shift Staying Aligned Through Change</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-07-16</lastmod></url><url><loc>https://www.stratford.group/blog/sales-operations-planning</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-4%20Best%20Practices%20in%20Sales%20&amp;%20Operations%20Planning.png</image:loc><image:caption>Businessman flanked by two colleagues consults tablet and explains strategy with text overlay "4 Best Practices in Sales &amp; Operations Planning."</image:caption><image:title>BLOG-4 Best Practices in Sales &amp; Operations Planning</image:title></image:image><lastmod>2025-11-28</lastmod></url><url><loc>https://www.stratford.group/blog/mission-vision-strategy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Mission-Vision-Framework.jpg</image:loc><image:caption>Mission vision framework showing connection between means and end. 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20is%20Now%20a%20Member%20of%20CSAE.png</image:loc><image:caption>NEWS-Stratford is Now a Member of CSAE</image:caption><image:title>NEWS-Stratford is Now a Member of CSAE</image:title></image:image><lastmod>2024-12-18</lastmod></url><url><loc>https://www.stratford.group/news/new-report-agriculture-compensation-and-benefits-insights</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Agriculture%20Survey%20Announcement.png</image:loc><image:caption>Agriculture Survey Announcement</image:caption><image:title>Agriculture Survey Announcement</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-20</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/jim-roche-entrepreneurship-in-ottawa</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Interview%20with%20Jim%20Roche.png</image:loc><image:caption>NEWS-Interview with Jim Roche</image:caption><image:title>NEWS-Interview with Jim Roche</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/mean-what-you-say</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Mean%20What%20You%20Say.png</image:loc><image:caption>Several casually dressed colleagues sitting in a row with multi-coloured text bubble cutouts covering their faces. Text overlay "Mean What You Say."</image:caption><image:title>BLOG-Mean What You Say</image:title></image:image><lastmod>2023-04-25</lastmod></url><url><loc>https://www.stratford.group/news/cipos-new-trademark-expungement-initiative</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Understanding%20CIPO%E2%80%99s%20New%20Trademark%20Expungement%20Initiative.png</image:loc><image:caption>Understanding CIPO’s New Trademark Expungement Initiative</image:caption><image:title>Understanding CIPO’s New Trademark Expungement Initiative</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-01-20</lastmod></url><url><loc>https://www.stratford.group/blog/time-management</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Managing%20Your%20Time.png</image:loc><image:caption>Sporty stopwatch on a table with text overlay "Managing Your Time."</image:caption><image:title>BLOG-Managing Your Time</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/communicating-vision</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-3%20Keys%20to%20Communicating%20Your%20Vision.png</image:loc><image:caption>Man staring at a vision board filled with papers and images with text overlay "3 Keys to Communicating Your Vision."</image:caption><image:title>BLOG-3 Keys to Communicating Your Vision</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/igniting-growth-the-return-map</loc><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Screen-Shot-2019-03-18-at-12_11_28-PM.png</image:loc><image:caption>Screen-Shot-2019-03-18-at-12_11_28-PM</image:caption><image:title>Screen-Shot-2019-03-18-at-12_11_28-PM</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Return%20Map.png</image:loc><image:caption>World map with a tiny male traveller figurine placed in the center. Text overlay "The Return Map"</image:caption><image:title>BLOG-The Return Map</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/post_typewhatsnewp11947</loc><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/cheering-megaphone_1f4e3.png</image:loc><image:caption>cheering-megaphone_1f4e3</image:caption><image:title>cheering-megaphone_1f4e3</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Thank%20you%20to%20Health%20Centres.png</image:loc><image:caption>NEWS-Thank you to Health Centres</image:caption><image:title>NEWS-Thank you to Health Centres</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/patents-pivoting</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Patents%20and%20Pivoting.png</image:loc><image:caption>Chalk drawing of an arrow making a 180 degree turn with a pair of sneakers at the start. Text overlay "Patents and Pivoting"</image:caption><image:title>BLOG-Patents and Pivoting</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/blog/riffing-differentiation</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-7%20Pieces%20of%20%20Advice%20for%20Product%20Managers.png</image:loc><image:caption>Two women seated together while discussing product lines. Text overlay "7 Pieces of Advice for Product Managers"</image:caption><image:title>BLOG-7 Pieces of  Advice for Product Managers</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-11-24</lastmod></url><url><loc>https://www.stratford.group/everything-you-need-to-know-about-ip-strategy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/PILLAR%20PAGE-IP%20optimize%20operations.png</image:loc><image:caption>PILLAR PAGE-IP optimize operations</image:caption><image:title>PILLAR PAGE-IP optimize operations</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/IP%20Pillar%20background%202.png</image:loc><image:caption>IP Pillar background 2</image:caption><image:title>IP Pillar background 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Service%20Diagrams.png</image:loc><image:caption>Service Diagrams</image:caption><image:title>Service Diagrams</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/PILLAR%20PAGE-IP%20Leverage%20industry%20intelligence.png</image:loc><image:caption>PILLAR PAGE-IP Leverage industry intelligence</image:caption><image:title>PILLAR PAGE-IP Leverage industry intelligence</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/PILLAR%20PAGE-IP%20build%20growth.png</image:loc><image:caption>PILLAR PAGE-IP build growth</image:caption><image:title>PILLAR PAGE-IP build growth</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/PILLAR%20PAGE-IP%20foster%20innovation.png</image:loc><image:caption>PILLAR PAGE-IP foster innovation</image:caption><image:title>PILLAR PAGE-IP foster innovation</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/PILLAR%20PAGE-Benefits%20of%20IP%20Strategy.png</image:loc><image:caption>PILLAR PAGE-Benefits of IP Strategy</image:caption><image:title>PILLAR PAGE-Benefits of IP Strategy</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/PILLAR%20PAGE-IP%20maximize%20protection.png</image:loc><image:caption>PILLAR PAGE-IP maximize protection</image:caption><image:title>PILLAR PAGE-IP maximize protection</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/PILLAR%20PAGE-5%20Pillars%20of%20IP%20Strategy.png</image:loc><image:caption>PILLAR PAGE-5 Pillars of IP Strategy</image:caption><image:title>PILLAR PAGE-5 Pillars of IP Strategy</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20BG%20Images/Thin%20background%20collage.png</image:loc><image:caption>Thin background collage</image:caption><image:title>Thin background collage</image:title></image:image><lastmod>2024-10-04</lastmod></url><url><loc>https://www.stratford.group/blog/saas-company-nightmare-patent-protection-shouldnt-be-the-default</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Saas%20nightmare.png</image:loc><image:caption>Business man leaning away from a large shadow hand of a monster reaching for him. Text overlay "A SaaS Company's Nightmare."</image:caption><image:title>BLOG-Saas nightmare</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/news/shelagh-maloney-speaking-at-himss-annual-conference</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/EVENTS-HIMSS.png</image:loc><image:caption>EVENTS-HIMSS</image:caption><image:title>EVENTS-HIMSS</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/HEADSHOT-Shelagh%20Maloney.png</image:loc><image:caption>HEADSHOT-Shelagh Maloney</image:caption><image:title>HEADSHOT-Shelagh Maloney</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-10-18</lastmod></url><url><loc>https://www.stratford.group/blog/building-cultural-resilience</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Stop%20Managing%20Conflict.%20Start%20Preventing%20It.png</image:loc><image:caption>BLOG-Stop Managing Conflict. Start Preventing It</image:caption><image:title>BLOG-Stop Managing Conflict. Start Preventing It</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Pierre%20Cote%20Headshot%202024-Circle.png</image:loc><image:caption>Pierre Cote</image:caption><image:title>PC-Pierre Cote Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/can-you-trademark-a-voice-taylor-swift-ai-sound-marks</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-From%20Voice%20to%20Valuable%20Asset%20Sound%20Trademarks%20and%20Taylor%20Swift.png</image:loc><image:caption>BLOG-From Voice to Valuable Asset Sound Trademarks and Taylor Swift</image:caption><image:title>BLOG-From Voice to Valuable Asset Sound Trademarks and Taylor Swift</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/natalie-giroux-joins-list-of-speakers-at-ictc-2022-digital-future-summit</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Natalie%20Speaking%20at%20ICTC%20Horizon%20Summit.png</image:loc><image:caption>NEWS-Natalie Speaking at ICTC Horizon Summit</image:caption><image:title>NEWS-Natalie Speaking at ICTC Horizon Summit</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/risky-business-ip-infringement-is-a-two-way-street</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-RISKY%20BUSINESS%20P2.png</image:loc><image:caption>Person standing in the middle of the street with text overlay "IP Infringement is a Two-Way Street."</image:caption><image:title>BLOG-RISKY BUSINESS P2</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/2022-ceo-of-the-year</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Kyle%20Braatz%20CEO%20of%20the%20Year.png</image:loc><image:caption>NEWS-Kyle Braatz CEO of the Year</image:caption><image:title>NEWS-Kyle Braatz CEO of the Year</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/what-enables-higher-performance-in-teams</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Higher%20performance%20teams.png</image:loc><image:caption>High-fiving professional athletes on field with text overlay "What Enables Higher Performance Teams?" Professional image - credit to Getty Images</image:caption><image:title>BLOG-Higher performance teams</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><lastmod>2025-05-29</lastmod></url><url><loc>https://www.stratford.group/blog/a-quarterback-has-a-team-of-coaches-does-your-ceo</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Quarterback%20has%20a%20team%20of%20coaches.png</image:loc><image:caption>Action shot of a quarterback about to throw a football with text overlay "A Quarterback Has a Team of Coaches Does Your CEO?"</image:caption><image:title>BLOG-Quarterback has a team of coaches</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/stratford-is-attending-upondigital-conference</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-UpOnDigital%20Conference.png</image:loc><image:caption>NEWS-UpOnDigital Conference</image:caption><image:title>NEWS-UpOnDigital Conference</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-05-10</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/celebrating-our-clients-at-the-2020-bob-awards</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-2020%20BOB%20Award%20Winners.png</image:loc><image:caption>Text: 'Celebrating our Clients at 2020 BOB Awards." 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Building%20Better%20Engagement.png</image:loc><image:caption>BLOG-Building Better Engagement</image:caption><image:title>BLOG-Building Better Engagement</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/4%20Rungs%20of%20Member%20Engagement.png</image:loc><image:caption>4 Rungs of Member Engagement</image:caption><image:title>4 Rungs of Member 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Connections and Networks</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/where-data-strategy-meets-ip-strategy-stratford-group-ltd</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Data%20Strategy%20%2B%20IP%20Strategy.png</image:loc><image:caption>Person comparing analytics and spreadsheets on different tablets with text overlay "Where Data Strategy Meets IP Strategy."</image:caption><image:title>BLOG-Data Strategy + IP Strategy</image:title></image:image><lastmod>2024-09-23</lastmod></url><url><loc>https://www.stratford.group/blog/a-cottagers-guide-to-better-business-behaviour</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-A%20Cottagers%20Guide%20to%20Better%20Business%20Behaviour.png</image:loc><image:caption>4 multicoloured Muskoka chairs on a dock with text overlay "A Cottager's Guide to Better Business Behaviour."</image:caption><image:title>BLOG-A Cottagers Guide to Better Business Behaviour</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/why-robots-wont-steal-your-job-but-they-might-help-you-do-it-better</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Why%20Robots%20Won%E2%80%99t%20Steal%20Your%20Job%20(But%20They%20Might%20Help%20You%20Do%20It%20Better).png</image:loc><image:caption>BLOG-Why Robots Won’t Steal Your Job (But They Might Help You Do It Better)</image:caption><image:title>BLOG-Why Robots Won’t Steal Your Job (But They Might Help You Do It Better)</image:title></image:image><lastmod>2025-03-05</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/partnership-carleton-launches-unique-intellectual-property-certificate-for-startups-starting-with-digital-tech</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Carleton%20IP%20Certificate.png</image:loc><image:caption>NEWS-Carleton IP Certificate</image:caption><image:title>NEWS-Carleton IP Certificate</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/news/new-resource-navigating-north-american-trademarks</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Navigate%20North%20American%20Trademarks%20with%20Confidence.png</image:loc><image:caption>Navigate North American Trademarks with Confidence</image:caption><image:title>Navigate North American Trademarks with 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-IP%20Strategy%20Academy.png</image:loc><image:caption>NEWS-IP Strategy Academy</image:caption><image:title>NEWS-IP Strategy Academy</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/employee-involvement</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20Get%20Your%20Employees%20Involved%20in%20Decision%20Making.png</image:loc><image:caption>A wall of several closed white doors with a yellow door in the center. Text overlay "How to Get Your Employees Involved in Decision Making"</image:caption><image:title>BLOG-How to Get Your Employees Involved in Decision Making</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/how-to-drive-customer-diversification</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Finding%20New%20Accounts.png</image:loc><image:caption>Horizontal infographic showcasing 4 components of finding new accounts discussed in blog - Gain attention, Gain insights, Gain contacts, Gain interest</image:caption><image:title>INFOGRAPHIC-Finding New Accounts</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20drive%20customer%20diversification.png</image:loc><image:caption>Wicker basket of eggs on a gingham cloth with text overlay "Don't Put All Your Eggs in One Basket."</image:caption><image:title>BLOG-How to drive customer diversification</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/blog/want-to-do</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Want%20to%20Do%20vs.%20Want%20to%20Be.png</image:loc><image:caption>Outstretched hand holding a takeaway paper cup of coffee. Text overlay "Want to Do vs. Want to Be"</image:caption><image:title>BLOG-Want to Do vs. Want to Be</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/celebrating-client-wins</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/John-Sicard-OBJ-EY-Entrepreneur-of-the-Year-2017-1.jpg</image:loc><image:caption>John-Sicard-OBJ-EY-Entrepreneur-of-the-Year-2017-1</image:caption><image:title>John-Sicard-OBJ-EY-Entrepreneur-of-the-Year-2017-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Kevin-Ford-OBJ-CEO-of-the-Year-1.jpg</image:loc><image:caption>Kevin-Ford-OBJ-CEO-of-the-Year-1</image:caption><image:title>Kevin-Ford-OBJ-CEO-of-the-Year-1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Several%20Clients%20Win%20Awards.png</image:loc><image:caption>NEWS-Several Clients Win Awards</image:caption><image:title>NEWS-Several Clients Win Awards</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/where-have-i-heard-that-before</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Where%20have%20I%20heard%20that%20before.png</image:loc><image:caption>Women sitting on a rooftop patio listening to music playing on headphones. Text overlay "Where Have I Heard That Before?"</image:caption><image:title>BLOG-Where have I heard that before</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/client-martello-technologies-rings-the-bell-on-the-tsx</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Martello%20Rings%20the%20Bell.png</image:loc><image:caption>NEWS-Martello Rings the Bell</image:caption><image:title>NEWS-Martello Rings the Bell</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/dean-fulford-featured-speaker-at-the-saas-north-now-2020-conference</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Dean%20Breakout%20Speaker%20at%20SaaS%20North.png</image:loc><image:caption>NEWS-Dean Breakout Speaker at SaaS North</image:caption><image:title>NEWS-Dean Breakout Speaker at SaaS North</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/take-advantage-of-ip-assist</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Extra%20dollars%20for%20your%20IP%20budget.png</image:loc><image:caption>4 wooden blocks that together make image of light bulb. Text overlay "How to Find Extra Dollars for Your IP Budget."</image:caption><image:title>BLOG-Extra dollars for your IP budget</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/jordan-pynn-appointed-president-of-stratford-intellectual-property</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jordan%20Pynn%20Appointed%20President%20of%20Stratford%20Intellectual%20Property.png</image:loc><image:caption>NEWS-Jordan Pynn Appointed President of Stratford Intellectual Property</image:caption><image:title>NEWS-Jordan Pynn Appointed President of Stratford Intellectual Property</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-managers-and-calian-a-winning-team</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20Calian%20Feature.png</image:loc><image:caption>NEWS-OBJ Calian Feature</image:caption><image:title>NEWS-OBJ Calian Feature</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/deciding-to-decide</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Making%20Effortless%20Decisions%20in%20Your%20Organization.png</image:loc><image:caption>Old sneakers in front of chalk drawings of 3 arrows going in different directions. Text overlay "Making Effortless Decisions in Your Organization."</image:caption><image:title>BLOG-Making Effortless Decisions in Your Organization</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/igniting-growth-staging-your-company</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Staging%20your%20Company.png</image:loc><image:caption>Modern kitchen that has been cleaned and styled to get ready for sale with text overlay "Staging Your Company."</image:caption><image:title>BLOG-Staging your Company</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/blog/data-management</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Data%20Management%20for%20a%20More%20Effective%20Organization.png</image:loc><image:caption>Handheld tablet with superimposed paper graphic with interconnected people icons. Text overlay "Data Management for a More Effective Organization"</image:caption><image:title>BLOG-Data Management for a More Effective Organization</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.stratford.group/news/fy26q2-president-report</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-June%202026%20Q2%20Presidents%20Report.png</image:loc><image:caption>NEWS-June 2026 Q2 Presidents Report</image:caption><image:title>NEWS-June 2026 Q2 Presidents Report</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-07-17</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/congrats-to-client-assent-compliance-on-winning-best-business-award</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Assent%20Compliance%20BOB%20Awards.png</image:loc><image:caption>NEWS-Assent Compliance BOB Awards</image:caption><image:title>NEWS-Assent Compliance BOB Awards</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/reduce-stress-support-employee-wellness-with-pmp</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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Text overlay "Why You Should Learn to Love Your CD&amp;A."</image:caption><image:title>BLOG-Learn to love your CD&amp;A</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-11-28</lastmod></url><url><loc>https://www.stratford.group/news/stratford-recognized-in-iam-patent-1000-for-4th-consecutive-year</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-IAM%20Patent%201000%202025.png</image:loc><image:caption>NEWS-IAM Patent 1000 2025</image:caption><image:title>NEWS-IAM Patent 1000 2025</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-jacqueline-gauthier-of-calian-wins-cfo-of-the-year-2019-award</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jacqueline%20Gauthier%20CFO%20of%20the%20Year.png</image:loc><image:caption>NEWS-Jacqueline Gauthier CFO of the Year</image:caption><image:title>NEWS-Jacqueline Gauthier CFO of the Year</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/intellectual-property-strategy-is-impacted-by-leadership</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Stephanie%20Ramonet%20Headshot%202025-Circle.png</image:loc><image:caption>Stephanie Ramonet</image:caption><image:title>IP-Stephanie Ramonet Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-IP%20is%20impacted%20by%20%20Leadership.png</image:loc><image:caption>BLOG-IP is impacted by  Leadership</image:caption><image:title>BLOG-IP is impacted by  Leadership</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-IP%20is%20impacted%20by%20%20Leadership-2.png</image:loc><image:caption>BLOG-IP is impacted by  Leadership-2</image:caption><image:title>BLOG-IP is impacted by  Leadership-2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/wisdom-mountain</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Wisdom%20from%20the%20Mountain.png</image:loc><image:caption>Foggy landscape of mountains of at various distances. 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-04-16</lastmod></url><url><loc>https://www.stratford.group/news/stratford-experts-discuss-ai-in-healthcare-in-obj</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20AI%20in%20Healthcare%20FEATURE.png</image:loc><image:caption>NEWS-OBJ AI in Healthcare FEATURE</image:caption><image:title>NEWS-OBJ AI in Healthcare FEATURE</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-02-12</lastmod></url><url><loc>https://www.stratford.group/news/ottawa-40-under-40-2023</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-2023%2040%20Under%2040-1.png</image:loc><image:caption>Congratulatory message over Forty Under Forty logo flanked by logos of Stratford clients who were 2023 winners</image:caption><image:title>NEWS-2023 40 Under 40-1</image:title></image:image><lastmod>2023-10-13</lastmod></url><url><loc>https://www.stratford.group/news/digital-health-canada-2026-ontario-conference-on26</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Digital%20Health%20ON26%20Conference.png</image:loc><image:caption>NEWS-Digital Health ON26 Conference</image:caption><image:title>NEWS-Digital Health ON26 Conference</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-25</lastmod></url><url><loc>https://www.stratford.group/blog/knowledge-leadership</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Knowledge%20is%20Power.%20%20Leadership%20is%20Greatness.png</image:loc><image:caption>BLOG-Knowledge is Power.  Leadership is Greatness</image:caption><image:title>BLOG-Knowledge is Power.  Leadership is Greatness</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-12-24</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/saas-north-now-mentorship-zone-presented-by-stratford-managers</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20Sponsors%20Mentorship%20Zone.png</image:loc><image:caption>NEWS-Stratford Sponsors Mentorship Zone</image:caption><image:title>NEWS-Stratford Sponsors Mentorship Zone</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/join-us-the-great-reset-webinar</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Work%20Better%20Together%20The%20Great%20Reset-1.png</image:loc><image:caption>NEWS-Work Better Together The Great Reset-1</image:caption><image:title>NEWS-Work Better Together The Great Reset-1</image:title></image:image><lastmod>2025-02-13</lastmod></url><url><loc>https://www.stratford.group/blog/will-the-us-government-lose-trademark-battle-for-space-force-to-netflix</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Space%20Force%20trademark%20battle.png</image:loc><image:caption>Promotional image of actor Steve Carrell in Space Force costume. Text overlay "Will US Government Lose Trademark Battle for Space Force to Netflix?"</image:caption><image:title>BLOG-Space Force trademark battle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/do-your-employees-understand-the-value-of-the-intellectual-property-they-create-and-handle-every-day</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-%20Do%20your%20employees%20understand%20IP%20value.png</image:loc><image:caption>Hands holding glowing orb with text overlay "Do Your Employees Understand the Value of the IP they Create &amp; Handle Every day?"</image:caption><image:title>BLOG- Do your employees understand IP value</image:title></image:image><lastmod>2026-02-09</lastmod></url><url><loc>https://www.stratford.group/blog/business-restructuring</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-How%20to%20renovate%20a%20business.png</image:loc><image:caption>A man, woman and golden retriever standing amidst renovation materials in an empty room. Text overlay "How to Renovate a Business."</image:caption><image:title>BLOG-How to renovate a business</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/natalie-giroux-to-lead-ip-strategy-for-export-at-invest-ottawa</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/EVENTS%20-%20Natalie%20at%20IO.png</image:loc><image:caption>EVENTS - Natalie at IO</image:caption><image:title>EVENTS - Natalie at IO</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-05-23</lastmod></url><url><loc>https://www.stratford.group/blog/edib-perspectives-strategy-for-breakfast</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Strategy%20for%20Breakfast.png</image:loc><image:caption>BLOG-Strategy for Breakfast</image:caption><image:title>BLOG-Strategy for Breakfast</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-10-01</lastmod></url><url><loc>https://www.stratford.group/news/2026-global-trends-report-now-available</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/2026%20Global%20Trends%20News%20Post%20Image.png</image:loc><image:caption>2026 Global Trends News Post Image</image:caption><image:title>2026 Global Trends News Post Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://www.stratford.group/profile/meet-leah-rodin</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Test%20images/Test%20Meet%20the%20Team%20Hero.png</image:loc><image:caption>Test Meet the Team Hero</image:caption><image:title>Test Meet the Team Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/OBJ%20Article%20Headshots%20(1).png</image:loc><image:caption>OBJ Article Headshots (1)</image:caption><image:title>OBJ Article Headshots (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-05-01</lastmod></url><url><loc>https://www.stratford.group/blog/strategy-execution-and-culture</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Unwritten%20rules%20of%20strategy%20execution.png</image:loc><image:caption>Diverse group of casually dressed business people, some sitting, some standing. Text overlay "The Unwritten Rules of Strategy Execution."</image:caption><image:title>BLOG-Unwritten rules of strategy execution</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Tackling%20Amorphous%20Barriers.png</image:loc><image:caption>Infographic of the 3 unwritten rules of strategy execution as identified in the blog.</image:caption><image:title>INFOGRAPHIC-Tackling Amorphous Barriers</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.stratford.group/blog/popcorn-effect</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Popcorn%20Effect.png</image:loc><image:caption>Tipped over movie theatre popcorn with popcorn spilling out. Text overlay "The Popcorn Effect"</image:caption><image:title>BLOG-The Popcorn Effect</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.stratford.group/news/stratford-attends-ams-fest-chicago</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-AMS%20FEST%20CHICAGO.png</image:loc><image:caption>NEWS-AMS FEST CHICAGO</image:caption><image:title>NEWS-AMS FEST CHICAGO</image:title></image:image><lastmod>2025-06-16</lastmod></url><url><loc>https://www.stratford.group/blog/employee-feedback</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%209%20Step%20Employee%20Feedback%20Model.png</image:loc><image:caption>BLOG-The 9 Step Employee Feedback Model</image:caption><image:title>BLOG-The 9 Step Employee Feedback Model</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/stratford-intellectual-property-at-gcxpo-2025</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-GCXpo%202025.png</image:loc><image:caption>NEWS-GCXpo 2025</image:caption><image:title>NEWS-GCXpo 2025</image:title></image:image><lastmod>2025-09-03</lastmod></url><url><loc>https://www.stratford.group/blog/the-three-keys-to-improving-your-employee-value-proposition</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-3%20Keys%20to%20Improving%20EVP.png</image:loc><image:caption>Now Hiring sign hanging in window. Text overlay of "The 3 Keys to Improving Your Employee Value Proposition."</image:caption><image:title>BLOG-3 Keys to Improving EVP</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-managers-client-calian-announces-acquisition-of-secure-technologies-international</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Calian%20Acquires%20IT%20Security%20Firm.png</image:loc><image:caption>NEWS-Calian Acquires IT Security Firm</image:caption><image:title>NEWS-Calian Acquires IT Security Firm</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/digital-noise</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Busting%20Through%20the%20Digital%20Noise.png</image:loc><image:caption>Abstract noise feedback image with text overlay "Busting Through the Digital Noise."</image:caption><image:title>BLOG-Busting Through the Digital Noise</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/adding-visibility-to-your-strategic-planning-process</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Naked%20Strategic%20planning.png</image:loc><image:caption>A pair of bare legs viewed from the knees down with text overlay "Naked Strategic Planning."</image:caption><image:title>BLOG-Naked Strategic planning</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/david-ross-named-ottawas-ceo-year</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-David%20Ross%20CEO%20of%20the%20Year.png</image:loc><image:caption>NEWS-David Ross CEO of the Year</image:caption><image:title>NEWS-David Ross CEO of the Year</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/news/stratford-is-attending-e-health26-in-halifax-this-june</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-eHealth26%20Conference.png</image:loc><image:caption>NEWS-eHealth26 Conference</image:caption><image:title>NEWS-eHealth26 Conference</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://www.stratford.group/blog/overcoming-any-sales-objection</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Overcome%20objections.png</image:loc><image:caption>Business woman seated behind a desk making an animated sales pitch to two people seated across her. Text overlay "Stay Calm and Overcome Objections."</image:caption><image:title>BLOG-Overcome objections</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Dealing%20with%20Objections.png</image:loc><image:caption>Horizontal infographic that shows the 5 steps in the sales objection loop - Stay calm, Listen carefully, Acknowledge, Investigate, Respond.</image:caption><image:title>INFOGRAPHIC-Dealing with Objections</image:title></image:image><lastmod>2023-04-12</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/jim-roche-appointed-executive-in-residence-university-of-ottawa-telfer-school-of-management</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20Roche%20Telfer%20Executive%20in%20Residence.png</image:loc><image:caption>NEWS-Jim Roche Telfer Executive in Residence</image:caption><image:title>NEWS-Jim Roche Telfer Executive in Residence</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/debating-strategy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Should%20%20&amp;%20Will%20Discussions.png</image:loc><image:caption>Overhead view of casual business meeting on comfy seats around coffee table with text overlay "Should &amp; Will Discussions."</image:caption><image:title>BLOG-Should  &amp; Will Discussions</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/blog/understanding-change-in-organization</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-From%20Turbulence%20to%20Triumph%20Understanding%20Change%20in%20an%20Organization.png</image:loc><image:caption>BLOG-From Turbulence to Triumph Understanding Change in an Organization</image:caption><image:title>BLOG-From Turbulence to Triumph Understanding Change in an Organization</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/cultural-integration</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Importance%20of%20Cultural%20Integration%20in%20M&amp;As.png</image:loc><image:caption>Group of colleagues seated together on the floor holding up wooden gears together with title of blog superimposed over image.</image:caption><image:title>BLOG-The Importance of Cultural Integration in M&amp;As</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Importance%20of%20cultural%20integration%20in%20M&amp;A.png</image:loc><image:caption>Multiple business papers and tools with hands holding puzzle pieces towards center of table. Text overlay "Importance of Cultural Integration in M&amp;As"</image:caption><image:title>BLOG-Importance of cultural integration in M&amp;A</image:title></image:image><lastmod>2023-11-22</lastmod></url><url><loc>https://www.stratford.group/news/stratford-hub350-leadership-councils-obj</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20KNBA%20FEATURE.png</image:loc><image:caption>Title of feature in OBJ superimposed over image of Stratford Management Consulting team</image:caption><image:title>NEWS-OBJ KNBA FEATURE</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-10-13</lastmod></url><url><loc>https://www.stratford.group/news/cybersecurity-in-the-boardroom-icd-event-recap</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Is%20Your%20Board%20Driving%20for%20Cybersecurity%20Resilience.png</image:loc><image:caption>NEWS-Is Your Board Driving for Cybersecurity Resilience</image:caption><image:title>NEWS-Is Your Board Driving for Cybersecurity Resilience</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-03-20</lastmod></url><url><loc>https://www.stratford.group/blog/trademark-dispute-sparks-fly-between-kanye-west-walmart</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20MEDIA-%20Walmart%20vs%20Kanye.png</image:loc><image:caption>Side by side comparison of Walmart's yellow spark logo and Kanye West's proposed Yeezy logo design, also spark shaped.</image:caption><image:title>BLOG MEDIA- Walmart vs Kanye</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Sparks%20fly.png</image:loc><image:caption>Closeup of lit sparkler with woman standing in unfocused background. Text overlay "Sparks Fly Between Kanye and Walmart."</image:caption><image:title>BLOG-Sparks fly</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/maximizing-patent-damages-the-critical-role-of-marking</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Miss%20the%20Mark%2c%20Miss%20the%20Money%E2%80%9D.png</image:loc><image:caption>BLOG-Miss the Mark, Miss the Money”</image:caption><image:title>BLOG-Miss the Mark, Miss the Money”</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/employee-value-proposition</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/4%20Categories%20of%20Need.png</image:loc><image:caption>4 Categories of Need</image:caption><image:title>4 Categories of Need</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Building%20a%20Strong%20Employee%20Value%20Proposition..png</image:loc><image:caption>BLOG-Building a Strong Employee Value Proposition.</image:caption><image:title>BLOG-Building a Strong Employee Value Proposition.</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/blog/a-new-approach-to-team-dynamics</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Building%20High-Performance%20Teams%20for%20Tomorrow%E2%80%99s%20Challenges.png</image:loc><image:caption>BLOG-Building High-Performance Teams for Tomorrow’s Challenges</image:caption><image:title>BLOG-Building High-Performance Teams for Tomorrow’s Challenges</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><lastmod>2024-12-10</lastmod></url><url><loc>https://www.stratford.group/blog/so-your-board-asked-about-ai.-now-what</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-So...Your%20Board%20Asked%20About%20AI.%20Now%20What.png</image:loc><image:caption>BLOG-So...Your Board Asked About AI. Now What</image:caption><image:title>BLOG-So...Your Board Asked About AI. Now What</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-AJ%20Harris%20Headshot%20Circle.png</image:loc><image:caption>MC-AJ Harris Headshot Circle</image:caption><image:title>MC-AJ Harris Headshot Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-05-12</lastmod></url><url><loc>https://www.stratford.group/blog/ai-isnt-replacing-compensation-judgement-and-thats-the-point</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Jesse%20Dors%20Headshot%202025-Circle.png</image:loc><image:caption>Jesse Dors</image:caption><image:title>PC-Jesse Dors Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-AI%20Isn%E2%80%99t%20Replacing%20Compensation%20Judgement%20(And%20That%E2%80%99s%20The%20Point).png</image:loc><image:caption>BLOG-AI Isn’t Replacing Compensation Judgement (And That’s The Point)</image:caption><image:title>BLOG-AI Isn’t Replacing Compensation Judgement (And That’s The Point)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.stratford.group/blog/compassionate-organization</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-The%20Compassionate%20Organization.png</image:loc><image:caption>Hand reaching down and helping another up. Text overlay "The Compassionate Organization."</image:caption><image:title>BLOG-The Compassionate Organization</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/jim-roche-featured-techopia-live-debut-krp-properties</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20on%20Techopia.png</image:loc><image:caption>NEWS-Jim on Techopia</image:caption><image:title>NEWS-Jim on Techopia</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/patent-landscape-analysis</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-R&amp;D%20growth%20with%20patent%20landscape%20analysis.png</image:loc><image:caption>A budding plant growing from the dirt beside a lit lightbulb also in the dirt. Text overlay "Position Your R&amp;D Growth with Patent Landscape Analysis."</image:caption><image:title>BLOG-R&amp;D growth with patent landscape analysis</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-Google-AV-Sensors.png</image:loc><image:caption>Infographic displaying the various components and locations of the sensors within the Google car.</image:caption><image:title>INFOGRAPHIC-Google-AV-Sensors</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/liveqos-acquired-by-adaptiv-networks</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-LiveQos%20Acquired.png</image:loc><image:caption>NEWS-LiveQos Acquired</image:caption><image:title>NEWS-LiveQos Acquired</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-managers-client-baylin-concludes-ma</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Baylin%20M&amp;A.png</image:loc><image:caption>NEWS-Baylin M&amp;A</image:caption><image:title>NEWS-Baylin M&amp;A</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/refilling-my-cup-at-e-health-collaboration-still-matters</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Refilling%20My%20Cup%20at%20e-Health%202026%20Why%20Collaboration%20in%20Healthcare%20Still%20Matters%20Most..png</image:loc><image:caption>BLOG-Refilling My Cup at e-Health 2026 Why Collaboration in Healthcare Still Matters Most.</image:caption><image:title>BLOG-Refilling My Cup at e-Health 2026 Why Collaboration in Healthcare Still Matters Most.</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Defence%20Procurement%20Is%20Changing%20IP%20Is%20Part%20of%20It.png</image:loc><image:caption>NEWS-Defence Procurement Is Changing IP Is Part of It</image:caption><image:title>NEWS-Defence Procurement Is Changing IP Is Part of It</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://www.stratford.group/blog/a-new-way-to-drive-hockey-stick-performance-in-your-business</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-A%20New%20Way%20to%20Drive%20Hockey%20Stick%20Performance%20in%20Your%20Business.png</image:loc><image:caption>Several hockey sticks of varying length lined up with text overlay "A New Way to Drive Hockey Stick Performance in Your Business."</image:caption><image:title>BLOG-A New Way to Drive Hockey Stick Performance in Your Business</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Roche%20Headshot%202024-Circle.png</image:loc><image:caption>Jim Roche</image:caption><image:title>SG-Jim Roche Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/news/stratford-and-3coze-expand-team-effectiveness-partnership</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Partnership%20with%20Liane%20Davey%20and%203COze.png</image:loc><image:caption>NEWS-Partnership with Liane Davey and 3COze</image:caption><image:title>NEWS-Partnership with Liane Davey and 3COze</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://www.stratford.group/news/pierre-c%C3%B4t%C3%A9-appointed-president-of-stratford-people-culture</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Pierre%20C%C3%B4t%C3%A9%20Appointed%20President%20of%20Stratford%20People%20&amp;%20Culture.png</image:loc><image:caption>NEWS-Pierre Côté Appointed President of Stratford People &amp; Culture</image:caption><image:title>NEWS-Pierre Côté Appointed President of Stratford People &amp; Culture</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-01-19</lastmod></url><url><loc>https://www.stratford.group/blog/manage-motivation</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-3%20Ways%20to%20Manage%20for%20Motivation.png</image:loc><image:caption>Young businessman standing in front of clapping colleagues holding tablet with fist raised in triumph. Text overlay "3 Ways to Manage for Motivation."</image:caption><image:title>BLOG-3 Ways to Manage for Motivation</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/total-rewards-consulting-services</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Jesse%20Dors%20Headshot%202025-Profile.jpg</image:loc><image:caption>Jesse Dors</image:caption><image:title>PC-Jesse Dors Headshot 2025-Profile</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Detailed%20Recommendations.png</image:loc><image:caption>Detailed Recommendations</image:caption><image:title>Detailed Recommendations</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/External%20Perspective.png</image:loc><image:caption>External Perspective</image:caption><image:title>External Perspective</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/Stratford%20Community%20Hero.png</image:loc><image:caption>Stratford Community Hero</image:caption><image:title>Stratford Community Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Sunnybrook%20Hospital%20Foundation%20logo.png</image:loc><image:caption>Sunnybrook Hospital Foundation logo</image:caption><image:title>Sunnybrook Hospital Foundation logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Canadian%20Medical%20Association%20Logo.png</image:loc><image:caption>Canadian Medical Association Logo</image:caption><image:title>Canadian Medical Association Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%201%20Transparent%20BG.png</image:loc><image:caption>Step 1 Transparent BG</image:caption><image:title>Step 1 Transparent BG</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/LCBO%20logo.png</image:loc><image:caption>LCBO logo</image:caption><image:title>LCBO logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/Total%20Rewards%20Components%20&amp;%20Outcomes.png</image:loc><image:caption>Total Rewards Components &amp; Outcomes</image:caption><image:title>Total Rewards Components &amp; Outcomes</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/TK%20Shipping%20Logo.png</image:loc><image:caption>TK Shipping Logo</image:caption><image:title>TK Shipping Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Chippewas%20of%20Nawash%20logo.png</image:loc><image:caption>Chippewas of Nawash logo</image:caption><image:title>Chippewas of Nawash logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Understand%20the%20Market.png</image:loc><image:caption>Understand the Market</image:caption><image:title>Understand the Market</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%202.png</image:loc><image:caption>Step 2</image:caption><image:title>Step 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/External%20Benchmarking.png</image:loc><image:caption>External Benchmarking</image:caption><image:title>External Benchmarking</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Stakeholder%20input.png</image:loc><image:caption>Stakeholder input</image:caption><image:title>Stakeholder input</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/7IV07579%20(1).jpg</image:loc><image:caption>7IV07579 (1)</image:caption><image:title>7IV07579 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Stem%20Cell%20Network.png</image:loc><image:caption>Stem Cell Network Logo</image:caption><image:title>LOGO-Stem Cell Network</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Ogwadeni%20Deo%20Logo.png</image:loc><image:caption>Ogwadeni Deo Logo</image:caption><image:title>Ogwadeni Deo Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Asset%20Images/Total%20Rewards%20blog%20landscape.png</image:loc><image:caption>Total Rewards blog landscape</image:caption><image:title>Total Rewards blog landscape</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%204.png</image:loc><image:caption>Step 4</image:caption><image:title>Step 4</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Mike%20DAmico%20Headshot%202024-Square.png</image:loc><image:caption>Mike D'Amico</image:caption><image:title>PC-Mike DAmico Headshot 2024-Square</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08885%20(1).jpg</image:loc><image:caption>DSC08885 (1)</image:caption><image:title>DSC08885 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/Canadian%20Blood%20Services%20Logo.png</image:loc><image:caption>Canadian Blood Services colour logo</image:caption><image:title>Canadian Blood Services Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Ottawa%20Hospital%20Foundation%20Logo.png</image:loc><image:caption>Ottawa Hospital Foundation Logo</image:caption><image:title>Ottawa Hospital Foundation Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Build%20Brand%20Identity.png</image:loc><image:caption>Build Brand Identity</image:caption><image:title>Build Brand Identity</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Canadian%20Partnership%20Against%20Cancer.png</image:loc><image:caption>Canadian Partnership Against Cancer</image:caption><image:title>Canadian Partnership Against Cancer</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08904%20(1).jpg</image:loc><image:caption>DSC08904 (1)</image:caption><image:title>DSC08904 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Implementation%20Roadmap.png</image:loc><image:caption>Implementation Roadmap</image:caption><image:title>Implementation Roadmap</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Manage%20Complexities%202.png</image:loc><image:caption>Manage Complexities 2</image:caption><image:title>Manage Complexities 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC09105%20(2).jpg</image:loc><image:caption>DSC09105 (2)</image:caption><image:title>DSC09105 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%203.png</image:loc><image:caption>Step 3</image:caption><image:title>Step 3</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Images/HR%20Funding%20Know%20the%20Money%20Download%20Image.png</image:loc><image:caption>HR Funding Know the Money Download Image</image:caption><image:title>HR Funding Know the Money Download Image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Assessment%20&amp;%20Analysis.png</image:loc><image:caption>Assessment &amp; Analysis</image:caption><image:title>Assessment &amp; Analysis</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/City%20of%20Brampton%20logo.png</image:loc><image:caption>City of Brampton logo</image:caption><image:title>City of Brampton logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Ontario%20Securities%20Commission%20logo.png</image:loc><image:caption>Ontario Securities Commission logo</image:caption><image:title>Ontario Securities Commission logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Assembly%20of%20First%20Nations%20Logo.png</image:loc><image:caption>Assembly of First Nations Logo</image:caption><image:title>Assembly of First Nations Logo</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://www.stratford.group/news/stratford-expands-leadership-for-success-workshop-offerings</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Expanding%20our%20L4S%20offering.png</image:loc><image:caption>NEWS-Expanding our L4S offering</image:caption><image:title>NEWS-Expanding our L4S offering</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-09-12</lastmod></url><url><loc>https://www.stratford.group/blog/provisional-filings-a-false-sense-of-security</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Provisional%20filings%20a%20false%20sense%20of%20security.png</image:loc><image:caption>Serious security guard standing in front of a door with arms clasped in front of him. Text overlay "Provisional Filings - A False Sense of Security?"</image:caption><image:title>BLOG-Provisional filings a false sense of security</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202024-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-03-26</lastmod></url><url><loc>https://www.stratford.group/blog/employee-engagement-research</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Tailored%20Employee%20Engagement%20Research.png</image:loc><image:caption>Diverse group of businesspeople answering survey questions on tablets with text overlay "Tailored Employee Engagement Research"</image:caption><image:title>BLOG-Tailored Employee Engagement Research</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/news/stratford-returns-as-sponsor-of-ottawa-disrupthr-event-2025</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-DisruptHR%202025.png</image:loc><image:caption>NEWS-DisruptHR 2025</image:caption><image:title>NEWS-DisruptHR 2025</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://www.stratford.group/blog/success-tips-for-cios</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-CIO%20Success.png</image:loc><image:caption>Business man at bottom of switchback staircase with each landing representing one of the 3 tips of setting up your CIO for success outlined in blog.</image:caption><image:title>INFOGRAPHIC-CIO Success</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Setting%20up%20your%20CIO%20for%20success.png</image:loc><image:caption>Group of people leaning, palms down, on a table filled with papers and tablets. Text overlay "Setting Up Your CIO for Success."</image:caption><image:title>BLOG-Setting up your CIO for success</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-calian-ceo-kevin-ford-wins-ey-entrepreneur-of-the-year-2019-award/</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Kevin%20Ford%20Entrepreneur%20of%20the%20Year.png</image:loc><image:caption>NEWS-Kevin Ford Entrepreneur of the Year</image:caption><image:title>NEWS-Kevin Ford Entrepreneur of the Year</image:title></image:image><lastmod>2024-08-29</lastmod></url><url><loc>https://www.stratford.group/blog/it-project-management</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Using%20the%20Right%20Tool%20for%20the%20Job.png</image:loc><image:caption>Person working on a laptop while seated at a desk with text overlay "Using the Right Tool for the Job"</image:caption><image:title>BLOG-Using the Right Tool for the Job</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://www.stratford.group/blog/striving-for-clarity-in-decision-making</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Striving%20for%20Clarity.png</image:loc><image:caption>Smiling woman trying to read her laptop screen by lifting her glasses above her eyes. Text overlay "Striving for Clarity." </image:caption><image:title>BLOG-Striving for Clarity</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Roche%20Headshot%202024-Circle.png</image:loc><image:caption>Jim Roche</image:caption><image:title>SG-Jim Roche Headshot 2024-Circle</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/blog/outsourcing-your-hr-capacity</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-To%20outsource%20HR%20or%20not.png</image:loc><image:caption>Diverse group of individuals standing with arms crossed, leaning against a wall. Text overlay "To Outsource HR or Not To Outsource HR?</image:caption><image:title>BLOG-To outsource HR or not</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20FOOTER-OBJ%20Feature.png</image:loc><image:caption>Open magazine with text "This blog post was first published in the Ottawa Business Journal as part of their Expert Bloggers Series" Link to article.</image:caption><image:title>BLOG FOOTER-OBJ Feature</image:title></image:image><lastmod>2023-11-23</lastmod></url><url><loc>https://www.stratford.group/blog/operating-plan</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Planning%20for%20a%20Plan.png</image:loc><image:caption>Group of colleagues standing in front of bulletin board arranging different papers with text overlay "Planning for a Plan."</image:caption><image:title>BLOG-Planning for a Plan</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-managers-receives-two-canadian-hr-reporter-readers-choice-awards</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20Canadian%20HR%20Reporter%20Award.png</image:loc><image:caption>NEWS-Stratford Canadian HR Reporter Award</image:caption><image:title>NEWS-Stratford Canadian HR Reporter Award</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/several-stratford-clients-make-the-list-of-top-growing-canadian-companies</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Globe%20&amp;%20Mail%20Top%20Growing%20Companies.png</image:loc><image:caption>NEWS-Globe &amp; Mail Top Growing Companies</image:caption><image:title>NEWS-Globe &amp; Mail Top Growing Companies</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-08-29</lastmod></url><url><loc>https://www.stratford.group/blog/it-ecosystem-audit</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Spring%20Clean%20IT%20Ecosystem.png</image:loc><image:caption>Collection of several different household cleaning products with title of blog superimposed over image.</image:caption><image:title>BLOG-Spring Clean IT Ecosystem</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-11-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/jim-roche-opens-tsx-with-ballard-systems</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20Rings%20the%20Bell%20for%20Ballard.png</image:loc><image:caption>NEWS-Jim Rings the Bell for Ballard</image:caption><image:title>NEWS-Jim Rings the Bell for Ballard</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-08-29</lastmod></url><url><loc>https://www.stratford.group/blog/survival-is-not-mandatory</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Survival%20is%20Not%20Mandatory.png</image:loc><image:caption>Random assortment of survival equipment with text overlay "Survival is not Mandatory"</image:caption><image:title>BLOG-Survival is Not Mandatory</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/techopia-live-with-calian/</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Techopia%20Colleen%20and%20Calian.png</image:loc><image:caption>NEWS-Techopia Colleen and Calian</image:caption><image:title>NEWS-Techopia Colleen and Calian</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-08-30</lastmod></url><url><loc>https://www.stratford.group/blog/the-silent-ambassador-of-your-brand-how-to-select-a-logo</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Silent%20ambassador%20of%20your%20brand.png</image:loc><image:caption>Young woman outside holding a coffee while reading her cellphone screen. Text overlay "The Silent Ambassador of Your Brand."</image:caption><image:title>BLOG-Silent ambassador of your brand</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Kim%20Capiau%20Headshot%202025-Circle.png</image:loc><image:caption>Kim Capiau</image:caption><image:title>IP-Kim Capiau Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20IMAGE-Logos.png</image:loc><image:caption>Man in suit holding laptop that emits rainbow paint splashes. Text box says 'Logos are the graphic extension of the internal realities of a company."</image:caption><image:title>BLOG IMAGE-Logos</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20IMAGE-Logos01.png</image:loc><image:caption>Overhead view of desk. Text "A logo is not communication. It's identification. It's the period at the end of the sentence. Not the sentence itself."</image:caption><image:title>BLOG IMAGE-Logos01</image:title></image:image><lastmod>2026-01-15</lastmod></url><url><loc>https://www.stratford.group/blog/igniting-growth-to-coach-the-ceo-you-coach-the-team</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-To%20Coach%20the%20CEO%20You%20Coach%20the%20Team.png</image:loc><image:caption>Woman team leader giving a high-five to colleague across a table during meeting. Text overlay "To Coach the CEO You Coach the Team"</image:caption><image:title>BLOG-To Coach the CEO You Coach the Team</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/natalie-giroux-joins-ceo-of-welbi-on-techopia-live</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Natalie%20Giroux%20talks%20Software%20on%20Techopia.png</image:loc><image:caption>NEWS-Natalie Giroux talks Software on Techopia</image:caption><image:title>NEWS-Natalie Giroux talks Software on Techopia</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/technology-enables-growth</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Using%20Technology%20as%20an%20Enabler%20for%20Growth.png</image:loc><image:caption>neon light image of space ship launching with title of blog post superimposed over image.</image:caption><image:title>BLOG-Using Technology as an Enabler for Growth</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://www.stratford.group/blog/frameworks</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Working%20With%20Frameworks.png</image:loc><image:caption>Group of young colleagues sitting at a table covered in app frameworks discussing layouts. Text overlay "Working with Frameworks"</image:caption><image:title>BLOG-Working With Frameworks</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-kinaxis-shakes-up-the-retail-industry-with-60m-acquisition-of-toronto-firm/</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Kinaxis%20Shakes%20up%20Retail%20Industry.png</image:loc><image:caption>NEWS-Kinaxis Shakes up Retail Industry</image:caption><image:title>NEWS-Kinaxis Shakes up Retail Industry</image:title></image:image><lastmod>2024-08-30</lastmod></url><url><loc>https://www.stratford.group/blog/edi-strategy-and-total-rewards-program</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20FOOTER-OBJ%20Feature.png</image:loc><image:caption>Open magazine with text "This blog post was first published in the Ottawa Business Journal as part of their Expert Bloggers Series" Link to article.</image:caption><image:title>BLOG FOOTER-OBJ Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Its%20Time%20to%20Check%20In%20on%20Your%20Total%20Rewards%20Plan..png</image:loc><image:caption>Two pairs of colleagues having conversations in casual office with title of blog superimposed over image.</image:caption><image:title>BLOG-Its Time to Check In on Your Total Rewards Plan.</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-11-23</lastmod></url><url><loc>https://www.stratford.group/blog/coaching-for-performance</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Coaching%20for%20Performance.png</image:loc><image:caption>Business man standing at head of conference table full of sitting colleagues with text overlay "Coaching for Performance."</image:caption><image:title>BLOG-Coaching for Performance</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Blog%20infographic%20Coaching%20for%20Performance%20Grid.png</image:loc><image:caption>Blog infographic Coaching for Performance Grid</image:caption><image:title>Blog infographic Coaching for Performance Grid</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://www.stratford.group/blog/mining-the-intellectual-property-buried-in-your-company</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-From%20the%20Archives%20Mining%20the%20IP%20Buried%20in%20Your%20Company..png</image:loc><image:caption>BLOG-From the Archives Mining the IP Buried in Your Company.</image:caption><image:title>BLOG-From the Archives Mining the IP Buried in Your Company.</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Ottawa%20Board%20of%20Trade%20Logo.png</image:loc><image:caption>Ottawa Board of Trade Logo</image:caption><image:title>Ottawa Board of Trade Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/SG-Jim%20Roche%20Headshot%202025-Profile.jpg</image:loc><image:caption>Jim Roche</image:caption><image:title>SG-Jim Roche Headshot 2025-Profile</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC05176%20(2).jpg</image:loc><image:caption>DSC05176 (2)</image:caption><image:title>DSC05176 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Asset%20Images/2025%20Global%20Trends%20Report%20image.png</image:loc><image:caption>2025 Global Trends Report image</image:caption><image:title>2025 Global Trends Report image</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Client%20Logos/LOGO-Stem%20Cell%20Network.png</image:loc><image:caption>Stem Cell Network Logo</image:caption><image:title>LOGO-Stem Cell Network</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Calian%20Logo.png</image:loc><image:caption>Calian Logo</image:caption><image:title>Calian Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/ThinkRF%20Logo.png</image:loc><image:caption>ThinkRF Logo</image:caption><image:title>ThinkRF Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/7IV07545%20(2).jpg</image:loc><image:caption>7IV07545 (2)</image:caption><image:title>7IV07545 (2)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Work%20On%20Business.png</image:loc><image:caption>Work On Business</image:caption><image:title>Work On Business</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/GEMTECT%20Logo.png</image:loc><image:caption>GEMTECT Logo</image:caption><image:title>GEMTECT Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Ottawa%20Gatineau%20Youth%20Foundation%20Logo.png</image:loc><image:caption>Ottawa Gatineau Youth Foundation Logo</image:caption><image:title>Ottawa Gatineau Youth Foundation Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%202.png</image:loc><image:caption>Step 2</image:caption><image:title>Step 2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC08877.jpg</image:loc><image:caption>DSC08877</image:caption><image:title>DSC08877</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Understand%20the%20Market.png</image:loc><image:caption>Understand the Market</image:caption><image:title>Understand the Market</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Client%20Logos%20400x200/Ottawa%20Hospital%20Foundation%20Logo.png</image:loc><image:caption>Ottawa Hospital Foundation Logo</image:caption><image:title>Ottawa Hospital Foundation Logo</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC04944%20(1).jpg</image:loc><image:caption>DSC04944 (1)</image:caption><image:title>DSC04944 (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Prioritize%20and%20Focus.png</image:loc><image:caption>Prioritize and Focus</image:caption><image:title>Prioritize and Focus</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Step%203.png</image:loc><image:caption>Step 3</image:caption><image:title>Step 3</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.stratford.group/blog/onboarding</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-4%20Tips%20for%20a%20Good%20Employee%20Experience.png</image:loc><image:caption>Two smiling women sharing a desk with the text overlay "4 Tips for a Good Employee 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-TechExit.io%20M&amp;A%20Ready.png</image:loc><image:caption>NEWS-TechExit.io M&amp;A Ready</image:caption><image:title>NEWS-TechExit.io M&amp;A 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Contour2.jpg</image:loc><image:caption>Contour2</image:caption><image:title>Contour2</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Navigating%20Competitive%20White%20Spaces.png</image:loc><image:caption>GPS screen affixed to car windshield with text overlay "Navigating Competitive White Spaces."</image:caption><image:title>BLOG-Navigating Competitive White Spaces</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/blog/does-your-companys-hierarchy-stifle-innovative-thinking</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Does%20your%20company%20stifle%20thinking.png</image:loc><image:caption>Silhouette of man holding lightbulb high above head aligned with sun flare. 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/Imported_Blog_Media/Pierre%20Cote%20Techopia%20Video%20Screengrab.png</image:loc><image:caption>Pierre Cote Techopia Video Screengrab</image:caption><image:title>Pierre Cote Techopia Video Screengrab</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Pierre%20Cote%20on%20Techopia.png</image:loc><image:caption>NEWS-Pierre Cote on Techopia</image:caption><image:title>NEWS-Pierre Cote on Techopia</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/blog/ai-between-strategy-and-execution</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Rana%20Chreyh%20Headshot%202025-Circle.png</image:loc><image:caption>Rana Chreyh</image:caption><image:title>MC-Rana Chreyh Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-From%20Hype%20to%20How%20Revisiting%20AI%E2%80%99s%20Strategic%20Role.png</image:loc><image:caption>BLOG-From Hype to How Revisiting AI’s Strategic Role</image:caption><image:title>BLOG-From Hype to How Revisiting AI’s Strategic Role</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-managers-selected-by-the-lowe-martin-group-for-major-integration-project</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-LoweMartin%20Collaboration.png</image:loc><image:caption>NEWS-LoweMartin Collaboration</image:caption><image:title>NEWS-LoweMartin Collaboration</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/are-you-an-sme-looking-for-assistance-with-your-ip-strategy</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-IP%20Assist%20Eligibility.png</image:loc><image:caption>NEWS-IP Assist Eligibility</image:caption><image:title>NEWS-IP Assist Eligibility</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://www.stratford.group/blog/consumer-behaviour</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-What%20Sports%20%20can%20Teach%20Us%20About%20Consumer%20Behaviour.png</image:loc><image:caption>Friends seated on coach cheering at events on television surrounded by snacks. Text overlay "What Sports can Teach us About Consumer Behaviour"</image:caption><image:title>BLOG-What Sports  can Teach Us About Consumer Behaviour</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-06-30</lastmod></url><url><loc>https://www.stratford.group/news/strategic-ma-with-stratford-intellectual-property</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-IP-M&amp;A%20Campaign.png</image:loc><image:caption>NEWS-IP-M&amp;A Campaign</image:caption><image:title>NEWS-IP-M&amp;A Campaign</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-03-27</lastmod></url><url><loc>https://www.stratford.group/blog/practical-strategies-for-leaders-to-overcome-resistance-during-change</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-6%20Tips%20to%20Overcome%20Resistance%20to%20Change%20(1).png</image:loc><image:caption>BLOG-6 Tips to Overcome Resistance to Change (1)</image:caption><image:title>BLOG-6 Tips to Overcome Resistance to Change (1)</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Kathryn%20Yeung%20Headshot%202024-Circle.png</image:loc><image:caption>Kathryn Yeung</image:caption><image:title>PC-Kathryn Yeung Headshot 2024-Circle</image:title></image:image><lastmod>2025-11-28</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/allan-wille-of-klipfolio-talks-with-stratford-at-saas-north-about-innovation</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Klipfolio%20on%20Techopia.png</image:loc><image:caption>NEWS-Klipfolio on Techopia</image:caption><image:title>NEWS-Klipfolio on Techopia</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2024-08-29</lastmod></url><url><loc>https://www.stratford.group/blog/managing-a-team-of-home-office-employees</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Managing%20a%20team%20of%20remote%20sales%20employees.png</image:loc><image:caption>Laptop featuring virtual meeting with 4 colleagues and text overlay "Managing a Team of Remote Sales Employees."</image:caption><image:title>BLOG-Managing a team of remote sales employees</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC%20-%20Remote%20Sales.png</image:loc><image:caption>Vertical infographic with images and text from blog post showcasing suggestions for managing remote sales employees</image:caption><image:title>INFOGRAPHIC - 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white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Myriam%20to%20Present%20to%20Trade%20Commissioners.png</image:loc><image:caption>NEWS-Myriam to Present to Trade Commissioners</image:caption><image:title>NEWS-Myriam to Present to Trade Commissioners</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/successful-integration</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Post%20acquisition%20integration.png</image:loc><image:caption>Overhead view of several business people putting together wooden cogs together on a table with text overlay "Managing a Post-Acquisition Integration."</image:caption><image:title>BLOG-Post acquisition integration</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Colleen%20Kelley%20Headshot%202024-Circle.png</image:loc><image:caption>MC-Colleen Kelley Headshot 2024-Circle</image:caption><image:title>MC-Colleen Kelley Headshot 2024-Circle</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/blog/unlock-the-power-of-ai-for-your-business</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Are%20You%20Ready%20to%20Embrace%20the%20Art%20of%20the%20Possible.png</image:loc><image:caption>Close up of laptop keyboard with business people out of focus in background with title of blog superimposed over image.</image:caption><image:title>BLOG-Are You Ready to Embrace the Art of the Possible</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC-AI%20Solutions.png</image:loc><image:caption>Infographic listing 5 risks to consider when implementing AI solutions</image:caption><image:title>INFOGRAPHIC-AI Solutions</image:title></image:image><lastmod>2024-01-30</lastmod></url><url><loc>https://www.stratford.group/news/upcoming-ip-webinars-with-icd</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/EVENT%20ICD%20Webinars.png</image:loc><image:caption>EVENT ICD Webinars</image:caption><image:title>EVENT ICD Webinars</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/Jordan%20Pynn_Website%20Headshot.png</image:loc><image:caption>Jordan Pynn_Website Headshot</image:caption><image:title>Jordan Pynn_Website Headshot</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/IP-Natalie%20Giroux%20Headshot%202025-Circle.png</image:loc><image:caption>Natalie Giroux</image:caption><image:title>IP-Natalie Giroux Headshot 2025-Circle</image:title></image:image><lastmod>2025-07-16</lastmod></url><url><loc>https://www.stratford.group/blog/is-a-high-performing-team-enough</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/PC-Dean%20Fulford%20Headshot%202024-Circle.png</image:loc><image:caption>PC-Dean Fulford Headshot 2024-Circle</image:caption><image:title>PC-Dean Fulford Headshot 2024-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Is%20a%20high%20performing%20team%20enough.png</image:loc><image:caption>Female leader addressing standing crowd of female colleagues with arms outstretched. Text overlay "Is a High Performing Team Enough?"</image:caption><image:title>BLOG-Is a high performing team enough</image:title></image:image><lastmod>2026-05-20</lastmod></url><url><loc>https://www.stratford.group/blog/resilient-organizations-five-strategies-for-success</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Building%20Resilient%20Organizations%20Five%20Strategies%20for%20Long-Term%20Success.png</image:loc><image:caption>BLOG-Building Resilient Organizations Five Strategies for Long-Term Success</image:caption><image:title>BLOG-Building Resilient Organizations Five Strategies for Long-Term Success</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-02-26</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/several-stratford-clients-among-the-2021-bob-award-recipients</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-2021%20BOBs%20Congrats.png</image:loc><image:caption>Text: 'Congratulations! Kudos to Recipients of 2021 BOB Awards' with BOB logo and several winners' logos.</image:caption><image:title>NEWS-2021 BOBs Congrats</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-calian-partners-with-l-spark-to-launch-accelerator-program-to-advance-digital-health-technology-innovation</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Calian%20&amp;%20L-Spark%20launch%20accelerator.png</image:loc><image:caption>NEWS-Calian &amp; L-Spark launch accelerator</image:caption><image:title>NEWS-Calian &amp; L-Spark launch accelerator</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/projects-or-proposals-which-ones-get-the-resources</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Projects%20or%20Proposals.png</image:loc><image:caption>Trio of coworkers standing in front of whiteboard easel presenting a proposal to clients with text overlay "Projects or Proposals?"</image:caption><image:title>BLOG-Projects or Proposals</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/cultivating-innovation-hexo-taps-stratford-managers-to-develop-innovation-lab</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-HEXO%20OBJ%20Feature.png</image:loc><image:caption>NEWS-HEXO OBJ Feature</image:caption><image:title>NEWS-HEXO OBJ Feature</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-04-04</lastmod></url><url><loc>https://www.stratford.group/blog/human-ai-synergy-in-strategic-thinking</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/Exploring%20the%20Potential%20of%20LLMs.png</image:loc><image:caption>Exploring the Potential of LLMs</image:caption><image:title>Exploring the Potential of LLMs</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Beyond%20the%20Algorithm%20Unleashing%20Human-AI%20Synergy%20in%20Strategic%20Thinking.png</image:loc><image:caption>BLOG-Beyond the Algorithm Unleashing Human-AI Synergy in Strategic Thinking</image:caption><image:title>BLOG-Beyond the Algorithm Unleashing Human-AI Synergy in Strategic Thinking</image:title></image:image><lastmod>2025-07-03</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/the-stratford-roundtable-episode-1-gaining-strength-through-uncertainty</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20Roundtable%20Ep1.png</image:loc><image:caption>NEWS-Stratford Roundtable Ep1</image:caption><image:title>NEWS-Stratford Roundtable Ep1</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-08-29</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratfords-work-with-ottawa-board-of-trade-featured-in-the-ottawa-business-journal</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20OBoT%20Feature.png</image:loc><image:caption>NEWS-OBJ OBoT Feature</image:caption><image:title>NEWS-OBJ OBoT Feature</image:title></image:image><lastmod>2023-04-03</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/10080</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Executive%20Panel%20Cultivate%20Culture%20of%20Innovation.png</image:loc><image:caption>NEWS-Executive Panel Cultivate Culture of Innovation</image:caption><image:title>NEWS-Executive Panel Cultivate Culture of Innovation</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/it-solutions-build-vs-buy-assessment</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/IT%20Solutions%20Graphic.png</image:loc><image:caption>AI rendering of quick wins and long term technical debt in the build vs buy dilemma</image:caption><image:title>IT Solutions Graphic</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Headshots/MC-Asiya%20Shams%20Headshot%202025-Circle.png</image:loc><image:caption>MC-Asiya Shams Headshot 2025-Circle</image:caption><image:title>MC-Asiya Shams Headshot 2025-Circle</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/INFOGRAPHIC%20-%20IT%20Solutions.png</image:loc><image:caption>Infographic detailing the assessment criteria of the build vs. buy dilemma that was discussed in the blog.</image:caption><image:title>INFOGRAPHIC - IT Solutions</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Navigating%20the%20IT%20Dilemma%20To%20Build%20or%20to%20Buy.png</image:loc><image:caption>Rows of black cardboard boxes. Open yellow box sits in the center with title of blog post superimposed over image.</image:caption><image:title>BLOG-Navigating the IT Dilemma To Build or to Buy</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2025-08-26</lastmod></url><url><loc>https://www.stratford.group/blog/culture-shock-thoughts-on-a-post-pandemic-workplace</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Culture%20Shock.png</image:loc><image:caption>Man wearing surgical mask with hands clasping head and a look of shock. Text overlay "Culture Shock"</image:caption><image:title>BLOG-Culture Shock</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-intellectual-property-offers-ceos-peace-of-mind-when-it-comes-to-ip-protection</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Stratford%20Intellectual%20Property%20Launches.png</image:loc><image:caption>NEWS-Stratford Intellectual Property Launches</image:caption><image:title>NEWS-Stratford Intellectual Property Launches</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/change-leadership-webinar-november2024</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/EVENTS-Change%20Leadership%20Webinar.png</image:loc><image:caption>EVENTS-Change Leadership Webinar</image:caption><image:title>EVENTS-Change Leadership Webinar</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2024-11-26</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/weve-been-nominated-as-ottawas-best-consulting-firm</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-2022%20Ottawa%20Awards%20Nomination.png</image:loc><image:caption>NEWS-2022 Ottawa Awards Nomination</image:caption><image:title>NEWS-2022 Ottawa Awards Nomination</image:title></image:image><lastmod>2024-08-29</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-managers-ceo-jim-roche-joins-the-board-of-directors-of-dna-genotek</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Jim%20Roches%20Joins%20DNA%20Genotek.png</image:loc><image:caption>NEWS-Jim Roches Joins DNA Genotek</image:caption><image:title>NEWS-Jim Roches Joins DNA Genotek</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/news/whatsnew/stratford-client-calian-group-announces-successful-second-quarter-results</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-Calian%20Announces%20Second%20Quarter%20Results.png</image:loc><image:caption>NEWS-Calian Announces Second Quarter Results</image:caption><image:title>NEWS-Calian Announces Second Quarter Results</image:title></image:image><lastmod>2023-03-31</lastmod></url><url><loc>https://www.stratford.group/blog/optimize-your-okrs</loc><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG-Optimizing%20the%20Benefits%20of%20OKRs.png</image:loc><image:caption>Trio of colleagues leaning over table full of business papers with text overlay "Optimizing the Benefits of OKRs"</image:caption><image:title>BLOG-Optimizing the Benefits of OKRs</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/BLOG%20FOOTER-OBJ%20Feature.png</image:loc><image:caption>Open magazine with text "This blog post was first published in the Ottawa Business Journal as part of their Expert Bloggers Series" Link to article.</image:caption><image:title>BLOG FOOTER-OBJ Feature</image:title></image:image><lastmod>2023-11-15</lastmod></url><url><loc>https://www.stratford.group/news/leveraging-ai-in-business-obj-feature</loc><image:image><image:loc>https://www.stratford.group/hubfs/MK-Blog%20and%20News%20Images/NEWS-OBJ%20AI%20FEATURE.png</image:loc><image:caption>Title of feature in OBJ superimposed over images of Natalie Giroux, Mike D'Amico and Rana Chreyh</image:caption><image:title>NEWS-OBJ AI FEATURE</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - white</image:caption><image:title>Stratford-Horizontal-Logo-RGB-White</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/stratford_logo_200px.webp</image:loc><image:caption>stratford_logo_200px</image:caption><image:title>stratford_logo_200px</image:title></image:image><lastmod>2023-10-13</lastmod></url><url><loc>https://www.stratford.group/ip-patent-portfolio-impact-assessment</loc><image:image><image:loc>https://www.stratford.group/hubfs/Stratford%20Summit%202025/DSC04998.jpg</image:loc><image:caption>DSC04998</image:caption><image:title>DSC04998</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20BG%20Images/Folder%20Documents.png</image:loc><image:caption>Folder Documents</image:caption><image:title>Folder Documents</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20BG%20Images/Header%20BG%20Blue%20Large%20White%20Bottom.png</image:loc><image:caption>Header BG Blue Large White Bottom</image:caption><image:title>Header BG Blue Large White Bottom</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Website%20Hero%20Images/AI%20Webinar-One%20Hero.png</image:loc><image:caption>Female staring off camera with superimposed tech images</image:caption><image:title>AI Webinar-One Hero</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Pulse%20Checks.png</image:loc><image:caption>Pulse Checks</image:caption><image:title>Pulse Checks</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Culture%20Survey.png</image:loc><image:caption>Culture Survey</image:caption><image:title>Culture Survey</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Icons/Work%20On%20Business.png</image:loc><image:caption>Work On Business</image:caption><image:title>Work On Business</image:title></image:image><image:image><image:loc>https://www.stratford.group/hubfs/MK-Stratford%20Logos/Stratford-Horizontal-Logo-RGB-White.png</image:loc><image:caption>Stratford corporate logo - 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