Stratford Intellectual Property's Director of Engagement was recently featured in Think.Do, the magazine published by Rotterdam School of Management, Erasmus University sharing her insights on intellectual property and data in an article titled, "Why Your Data Could be More Valuable - and Risky - than You Think." In it she discusses how, "not intentionally managing and protecting your data opens your company to risk – whether it’s regulatory violations, cybersecurity theft, or inadvertent loss of rights." Myriam goes on to explain the relationship between data and IP and how to start treating your data like the asset that it is.
So what's her advice regarding what decisions do you need to make around your data and IP? "To get to a meaningful answer, start asking questions."
According to Myriam, "The new era of data is coming, whether we like it or not. It’s exciting – and it’s going to have a huge impact."
Read the full article here.
An innovation strategist, Myriam specializes in intellectual property strategy, with a focus on in information management to fully utilize information sources to advance business objectives, drive innovation, identify market opportunities, and minimize risk. Starting with the end in mind, Myriam aligns developing a company’s IP strategy in service of the business strategy setting the company up on a path for continued growth and success. Myriam’s distinctive skills led to her ranking on the 2022 and 2023 IAM Strategy 300 global list of Leading IP Strategists, an annual guide of individuals who have demonstrated the ability to deliver a world-class IP value creation service offering.