I'm Natalie.


    Meet Natalie Giroux. As President of Stratford Intellectual Property, she leads a team of like-minded individuals to ensure that her client's innovations are expertly protected.

    As President of Stratford Intellectual Property, Natalie leads a team of IP Strategy experts in delivering end-to-end IP strategy and implementation services which include a full-service patent agency and IP consultancy to lean in as trusted strategic advisors. Together they have helped over 100 companies and individuals.

    A pragmatic achiever with extensive experience in the areas of strategic intellectual property management, network performance engineering and technical due diligence, Natalie founded the IP Strategy practice at Stratford Group in 2009 by supplementing the offerings of traditional IP agencies and acting as a strategic advisor to design comprehensive IP strategies, covering all types of IP, that is tailored toward achieving the business objectives.

    Over the years she has transformed the IP strategy practice to include a full service patent and trademark agency. Rebranded as Stratford Intellectual Property, she has built and designed a practice and service offering that has disrupted the way that IP strategy and portfolio management is being delivered by offering a business-focused, pragmatic and proactive approach to IP strategy implementation.

    An innovator in her own right, Natalie’s goal at Stratford Intellectual Property is to provide access to her expertise and the lessons learned from years in the industry. Natalie has helped innovators and companies with portfolios of all sizes find a strategy that not only maximizes their investment in IP but uses it to meet the end business goal.

    With the support and creativity of her team, she has created a truly unique collection of curated content focused on innovation and IP strategy that forms the foundation of how they work with their clients to implement an IP strategy that aligns with their innovation assets and goals. They have also developed unique IP literacy content with the goal of empowering others in their IP decision making.

    In 2021, Natalie ranked on the IAM Strategy 300 global list of Leading IP Strategists, an annual guide of individuals who have demonstrated the ability to deliver world-class IP value creation service offering

     "Natalie is the only practitioner I trust to propose a strategy that actually matches our corporate reality. I believe her to be a very pragmatic person who can clearly explain the pros and cons of various IP strategies. Whenever someone asks me for an excellent service provider in the field, I always recommend Natalie."

    IAM Patent 1000 Recommended Individual 2022

    An Interview

    with Natalie.

    Beyond our credentials, what sets us apart are the values we share and the ways we work. Every member of our team has a passion for giving back and helping organizations reach their goals. It’s why clients often tell us that when they met our people, they knew they wanted to do business with us.


    To help you get to know us a little better, we sat down with some of our team members and interviewed them on everything from professional experience and obstacles to extracurricular activities and playlist recommendations. We thought you may appreciate seeing the personal side of our team through their shared personal insights, recommendations and hobbies.

    What is one piece of advice you find yourself constantly sharing with your clients?

    Think long term.


    How do you add value to your clients?

    I add value by listening to their need and goals, trying to think ahead on what they should do to achieve their objectives and then implementing it for them.


    What do you like to listen to while working?

    Alexandra Stréliski, Ludovico Einaudi, Angèle Dubeau, Yo Yo Ma


    Do you have any recommendations?

    Album Inscape of Alexandra Strélisk


    What are your favourite business books, podcasts, and blogs?

    • Atomic Habits - James Clear

    • Tiny Habits - BJ Fogg

    • This is Marketing - Seth Godin

    • Leaders Eat Last - Simon Sinek

    • Find Your Why - Simon Sinek


    Who are you most influenced by?

    People with positive energy who motivate me to exceed my limits.


    What do you think makes Stratford unique?

    Stratford Intellectual Property offers a very unique VIP Department service that gives peace of mind to our client’s executive team as it comes to IP protection


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    Stratford Intellectual Property.

    Tell The Reader More

    A unique blend of IP and business expertise to help you improve the way you develop, protect, and monetize your entire IP portfolio – from patents, trade secrets, trademarks, design patents and domain names.

    Awards & Recognition.


    IAM Strategy 300

    Awarded annually, this internationally recognized list identifies top practitioners who are taking IP portfolio management to the next level. These individuals are leading the way in developing and implementing strategies that maximize the value of IP portfolios.
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    WIPR Leader

    WIPR Leaders is a prestigious guide of the top IP practitioners globally across patent, trademark, and copyright practices. The selection process involves extensive vetting of nominees, considering their practice history, industry expertise, notable cases, and contributions to the field through writing and teaching.
    Award #2 Icon

    IAM Patent 1000

    Widely regarded as the definitive resource for identifying world-class patent professionals. The rankings result from an exhaustive qualitative research project, evaluating firms and individuals based on their knowledge, market presence, notable work, and positive peer and client feedback.

    Blogs & Thought Pieces.

    Speaking Engagements.

    An in-demand thought leader and speaker, Natalie is renowned for her insights into intellectual property strategy and innovation management, delivering webinars and keynotes for a wide variety of audiences that encourage innovative thinking and offer practical solutions in the realm of IP. 


    Natalie is passionate about sharing her expertise on a range of topics including intellectual property strategy, innovation management, and the impact of technology on legal frameworks. Her engaging presentations deliver valuable insights into navigating the complexities of modern business environments, fostering creative problem-solving, and enhancing competitive advantage through effective IP management.

    Contact Natalie

    Interested in connecting with Natalie?

    Whether you're looking for a customized webinar, a speaker for your next event, or a panel moderator, Natalie is available for:

    • Webinars and Workshops: Book Natalie to lead insightful and interactive sessions on IP strategy and innovation management.
    • Speaking Engagements: Invite Natalie to share her expertise at your conference or event, offering practical solutions and encouraging innovative thinking.
    • Consultations: Schedule a one-on-one consultation to discuss specific IP challenges, strategies, or innovation management.